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Strengths And Weaknesses Of Lowes

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Lowes offers the customer everything needed to build, maintain, beautify and enjoy their homes. They have also added major appliances and home electronics to the list of their merchandise offered. Although times have changed since Lowes opened their door is 1946 as a small hardware store, their values have not. Lowes slogan is to never stop improving. They continue to be committed to offering high quality home improvement product at everyday low prices, while delivering excellent customer service. Lowes has been able to establish a lasting reputation for low prices by dealing directly with the manufactures and eliminating the wholesalers. They are well known for regularly providing discounts and excellent offers to their customers. The …show more content…

A customer service program was developed in 1999 to track the performance of their employees. As incentives for their employees offering great customer service the data received from this tracking is used to reward employees. Additionally, it gave Lowes the ability to recognize the cause of service failures, thus giving them the opportunity to improve in that area. The layout of the store is helpful to the customer in locating the products that they are looking for. Its warehouse style store is laid out so that two shopping carts can pass in the aisles in comfort. This seems to appeal to the female shoppers which initiate eighty percent of home projects Lowes distribution system is strong and efficient. They regionally operate fourteen distribution systems. They efficiently distribute seventy five percent of its merchandise to its stores through the fifteen flatbed distribution centers they have for lumber, building materials and other long length or heavy items. Because can purchase large scale orders they are able to get them at a discount and pass the savings onto their customers. Lowes has multiple technological systems that their customers have access to. They offer how-to-videos, DIY projects, landscaping and lawn ideas, and more helpful videos full of inspiration. The enhanced multi-channel experience for the customer is available in many variations. Lowes has in-store-Wi-Fi, touch screen technology, and barcodes that can be accessed through a customer’s

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