Media Stereotypes
“Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”
Stereotypes are deeply embedded in every society in numerous ways. The dictionary definition of a stereotype is “one that is regarded as embodying or conforming to a set image or type.” Stereotyping or Labeling is a technique that “attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign
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Propoganda may seem like a topic of the past as opposed to a topic in the contemparary field of studies. This is because propganda was always related to movements like Hitler and Stalin in the 1930s. Even though nothing of that scale exists today, propganda still can be as serious as the swastika or a minor as a riddle. Its repititive and perasuasive techniques are found in all fields such as politics, journalism and addvertising. As Anthony Pratkanis and Elliot Aronson point out:
"Every day we are bombarded with one persuasive communication after another. These appeals persuade not through the give-and-take of argument and debate, but through the manipulation of symbols and of our most basic human emotions.
F or better or worse, ours is an age of propaganda." (Pratkanis and Aronson, 1991)
Apart from all other forms of media the growth of the internet since the 1990's has had agreat impact on the sudden explosion of communications where any kind of messages can be uploaded uncensored to any kind of audience. For the first time in history people from all walks of live and from every corner of the world are interacting on a new level. This is a magnificent development but the negative repercussion is that it works against the people of color and support the
The fact that wars give rise to intensive propaganda campaigns has made many people suppose that propaganda is something new. The truth is, it is not. The battle with persuasion for power and men’s minds is as old as human history (Casey, 1994d)
Propaganda takes many forms, the most aggressive example in society is political campaigning for powers in office. A prominent
In today’s world, the exchange of information between individuals is largely based on the media alone. Conversations are held through social media sites, the news channels become the deliverers of new waves of specifically chosen stories, and the rest of the media effects the subconscious of the society. Movies, television shows, and “general” knowledge contribute to the rest of the mass media that affects the minds of people. The subconscious of the people can form the characteristics of the young and solidify ideas within the older population. The problem of the current society is that the subconscious ideas transferred to the media is particularly in the favor of Caucasians. This excludes people of African descent, Latinos, Asians, and other recognizably new minorities such as transgender. The overall effect of this subconscious problem is not very measurably but it can have disastrous consequences within each respective culture. Among all the minorities listed, African Americans and people of African descent have a tendency to be the most often misrepresented.
During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.
Stereotypes are a form of prejudice everyone will once experience in their lifetime. Stereotypes are centered around an individual's race, gender, social class, religion, and age. They have been known to be elements people use to make judgments and subjectify people to one key feature. As Gordon Allport states, “ To state the matter technically, a noun abstracts from a concrete reality some one features and assembles different concrete realities only with respect to this one feature”(364). Mr.Allport’s words can be summed up to say stereotypes have been used as key fundamentals to associate one feature or aspect of a person with a group that represents it, typically in an unfavorable way.
The use of propaganda and double-speaking have a long history, going back to the ancient societies. Propaganda and doublespeak are the use of verbal exchange to have an effect on the emotions, attitudes, and opinions of human beings. To try to get them to accept a particular political, religious, or financial point of view, or even to start a war. It is careful manipulation of the opinions of the societies mostly by their government. In the effort to control the nation 's thought process, the government has stemmed to using mass propaganda for selling a war.
While the term propaganda is usually uttered oozing with negative connotation, it is important to understand that it is not only the tool of “totalitarian regimes,” but is also employed by “liberal democracies” (Taylor 3). The only difference between these two propaganda users (or abusers) is the intended audience and the rival group being criminalized.
Stereotypes have an overwhelming effect especially on the people they are directed towards. Studying stereotypes helps in understanding the factors leading to discrimination of certain people and not others. This is because stereotypes are depictive of opinions that are often passed from one generation to another within a particular culture. Mass media such as television and newspapers form a common source of opinions in the contemporary society (Kotter & Hess, 2012). The media presents messages in steady, repetitive, and compelling manner, making them believable to almost everybody. Stereotyping opinion and depictions from the media can thus have detrimental effects on the
The judgments we make about people, events or places are based on our own direct impressions. But for most of the knowledge, we rely on media. The media actually re-present the world to us. However, the media only shows us some aspects of the world, ignoring the rest. So basically, the media chooses what is to be shown and what is to be discarded (Andrew Pilkington and Alan Yeo (2009)). . In this essay, I will explain what stereotypes are and primarily give an example of a famous men’s magazine called ‘nuts’ and explain how these stereotypes are created by print and the digital media and what are their impacts on people.
In her essay, “Propaganda: How Not to Be Bamboozled”, author Donna Woolfolk Cross explains the different types of propaganda and how it is used in the United States. The essay was first published in Speaking of Words: A Language Reader (1977). Cross defines propaganda as “simply a means of persuasion and so it can be put to work for good causes as well as bad” (247). In her article she discusses how propaganda works and explains how propaganda is used with thirteen different devices to manipulate people’s thoughts, opinions, and ideas. She uses this essay as an informative piece, giving advice on how not to be manipulated by propaganda.
We live in a world of technological innovation where mass media is a major part of us today. People make assumptions on what they hear. They do not try to analyze the situation to see who is right and who is wrong, and mass media is the main source of manipulating one's mind. The concept of propaganda has changed over time. Propagandists create ideas stereotypically through the use of propaganda and use media to promote it and target people's minds to have influence on their views towards a certain group of people. These ideas create negative or positive images in the intended audience's minds. However, it is notable that the information is only the one that is exemplified through media and therefore, can be
Stereotypes have become a prevalent issue in our media. They, without our knowledge, prevent us from moving forward as human. In this essay, I will discuss the effects of stereotypes in media on gender roles, religion, and race.
There are two types of propaganda: sociological propaganda; the spreading of an ideology through the mass media, and political propaganda; efforts that are sponsored by governments and political groups that alter a persons’ interests. All propaganda has a direction, and the overall quality determines whether it will have a positive or negative effect over the masses. Our entire nation is a vast propaganda operational system that is greatly linked to education, consumerism and politics. A great deal of what makes up propaganda and how it is placed among the masses lies in understanding the overall emotional and physical states of these groups of people and in finding a way to draw a persons’ attention to capture their hearts, breaking down
he United States has claimed for years to be a melting pot, where race or various preferences do not define our role in society. Most everyday people do not even realize or notice the amount of stereotyping that occurs in mass media. It is important to understand the different types of discrimination marginalized groups face. Stereotypes can affect everyone, whether it is based on their race, gender, or sexual preference. Media makers could easily find ways to not discriminate against people, but perhaps this would make that specific media outlet less popularly attended to.
Today’s propaganda is maybe subtler and less obvious, but with the internet and advanced technologies of these past few decades, information can spread