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Mayo Clinic Research Paper

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Mayo Clinic Paper
Molly Sjurson
Management 4450
February 1st, 2011

Mayo Clinic is a not-for-profit clinic which helps provide unique care to every individual patient through education, research, and practice. Mayo Clinic’s website provides services such as online office visits, secure messages, medical records, upcoming appointments, online bill pay, prescription refills, and registration updates. Mayo Clinic employs physicians, students, scientists and allied health personnel in order to follow the Clinic’s philosophy of “the patient comes first” as one of the largest clinics with over 1,700 medical doctors achieving high quality at a low cost (1). Many people have begun venturing online to self-manage their health and are looking …show more content…

The Mayo Clinic medical directory is easy to use and provides up to date information on diseases and symptoms put together by top notch MD’s on the editorial staff (3). These highly notable disease indexes landed the website a spot in Time Magazine’s “50 Best Websites 2010”. Mayo Clinic’s original material sets the company apart from other encyclopedic websites like WebMD and Healthline which do not have the simplistic navigation Mayo Clinic offers(4,5). WebMD and Healthline do not offer easy to understand explanations for the diseases listed. Mayo Clinic utilizes over 40% of the company’s resources for research rather than just medical practice. The teams of doctors that are putting together the information on the website are highly skilled in many different areas of medical study. Mayo Clinic is a not-for-profit organization and therefore thrives on contributions, grants, and endowments from benefactors around the country (7). Due to this factor the company cannot gain any revenue from the website. All information and service the website provides is free of charge. This is a greats source of business in order to provide help at little to no cost, however if the company used a advertising revenue model, Mayo Clinic could gain profits to build more locations across the country which would bring in more business and

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