Telecommunications: Company—Vodafone
Vodafone is a British multinational telecommunications company which operates its own networks in 26 countries and has partner networks in over 50 countries. Such a wide range of markets makes Vodafone apply different marketing strategies to satisfy customers’ needs and make profits from it. This chapter of the essay will focus on EU’s and Indian marketing strategies of Vodafone to prove the importance of having different marketing strategies in different markets.
The market in the EU is relatively mature compared with the Indian market. In a mature market of telecommunications the number of consumers of a mobile network is relatively steady. On Financial Times website, in Daniel Thomas’s (2014) article “Vodafone continues its evolution and widens European foothold”, he describes the marketing strategy of Vodafone in EU specifically. Now the main strategy in EU is about expending Vodafone’s business to other fields including the broadband and TV markets. In order to realize the business expending Vodafone began to purchase other companies like Ono of Spain, Cable & Wireless Worldwide in the UK and Kabel Deutschland in Germany which provide such service to customers. Also Building Vodafone’s own network in Italy, Spain and Portugal is another strategy used for business expending. Daniel Thomas (2014) mentioned Mr. Colao – CEO of Vodafone describes the strategy of Vodafone in EU’s market as “the next chapter”. Mr. Colao also pointed that
The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years.
1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.
“Today you are you, that is truer than true. There no one alive that is youer than you!” Dr. Seuss is frequently acknowledged for his poems along with his children books. Thus meaning, he caught the attention of people especially children because of the way he used words to create a image in people's minds. Furthermore, In this analysis essay I will explore how Dr. Seuss uses repetition and tone/ theme to generate diverse effects for the reader to consider.
“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key
The article “Foxtel in spotlight over customer ‘spin-down’ ” which is wrote by Dominic White discusses about the current marketing environment especially micro-environment of Foxtel, includes consumer and competitors that are directly affect the company (Sharp, 2013, p101). Also the article explains that Foxtel intervened in the marketplace by changing marketing mix, hence improve their market-based assets.
When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the
The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and
Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.
The ancient Athens aimed for perfection with every detail in their lives; from the art, architecture, philosophy, they wanted nothing less than perfect. This high standard of perfection is known as the classical ideal. The ancient Athens’s society was based solely on high standards of living. The classical ideal was expressed in many ways in the Athens culture. Philosophy and religion helped paved the mind with perfect thoughts (Sayre). By just glancing at the beautiful art and sculptures of the Athens, you can tell how much thought and detail went into it to make it absolutely perfect. The art is evidence that the Athens only wanted perfection. From the statues to other art pieces, we are reminded again and again how perfect everything had to be in that culture. This is also true with the architecture. The architecture leaves us in awe. It is hard to imagine that a building can be so beautiful. We are reminded of how beautiful it is everyday because we have adapted most of their architecture in our own country. To make sure everything was perfect, there were certain rules and regulations, which are known as the classical ideal. The classical ideal of ancient Athens stressed about the high standards of perfection and excellence and this theme is illustrated time and time again throughout their traditions and culture.
Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for
Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring
Vodafone never hesitates in doing this and brings in a plethora of value added services and other
There are three options to price the new Virgin Mobile line in the US. The first option involves setting prices at the same level as the competition. The benefit of this option is the ease of implementation, but the drawback is the lack of differentiation. Virgin Mobile will not be setting itself apart from other companies, by
“The advancement and diffusion of knowledge is the only guardian of true liberty.” objectively stated the news, it must foster the public to question any ambiguous acts by the government and uphold the basics of democracy. The media can portray biases, but it should brief the audience before it does so.