Marketing Strategy Of Starbucks

Starbucks Coffee Company, which is commonly known as Starbucks or Starbucks Corporation, is the dominant world-leading roaster as well as retailer of specialty coffee in the 21st century. Until now, it has over 20,000 stores in the world, which shows a huge number difference between Starbucks and the following competitor - Dunkin’ Donuts, which has just around 10,000 stores (Statista, 2014). The annual revenue of Starbucks skyrocketed in comparison with the last past decades in 2014, reaching around 16.45 billion profits U.S. dollars (Statista, 2014). Starbucks roasts its specialty Arabica coffee beans and retails a selection of beverage products, consisting of fresh brewed coffees, hot and cold espresso beverages, non-coffee blended beverages. In addition, it sells food items such as sandwich or muffin, along with beverage-related equipment. Starbucks main strategies for publicizing business depend on a combination with company-owned and licensed stores as well as joint venture to expand across the globe with its local partners. For the most part, Starbucks applies the same basic collection of products and customizes few additional products depending on customer’s preferences from different countries.

Starbucks is the existing organization for the marketing plan. The first Starbucks opened in 1971. The company was located in Seattle’s historic Pike Place market. Starbuck has always offered some the world’s finest

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world with over 16,000 stores in 50 countries. This report evaluates major internal and external factors affecting Starbucks using various analytical techniques. Based on the Starbucks brand in UK, it identifies suitable marketing strategies for Starbucks to expand its business in the UK market within the next two years. In line with the chosen marketing strategies, recommendations for the marketing mix are discussed.

This business problem and optional proposal is designed to address the issues Starbucks is facing as a result of the increased competition and market saturation in the coffee industry. Using statistics to remedy the issue, Team C will develop a hypothesis to study using

      perspective of Starbucks financial strength. This could also give some indication of stock price performance.

Starbucks is the best example to show any business marketing strategies have done successfully because it is one of the biggest companies over the world. Becoming the biggest business happened quickly with exceeding expectation. The case of Starbucks informs how Howard Schultz, CEO of Starbucks, can make his business from domestic to overseas and presents several key strategies which are external, such as location, customers, and reputation and are internal, such are product mix and employees. First of all, Starbucks has to concern places that when and where customers want coffee because it involves all the business activities with storing and transporting its products, so it can serve customers efficiently. For example, the original Starbucks store is still located in Pike Place, Seattle because it is a tourist attraction, so he tested opening in Chicago because it is the main location of Midwest culture and considered floating population near retail store, so it can have a potential growth broadening out the national brand as his dream. Later, he could expand his company to Los Angeles; fortunately because the Los Angeles Times introduced Starbucks as the best coffee shop. Therefore, Starbucks became the symbol of the best coffee shops in America. Next, it values customers’ experiences and connection, so Schultz does target to two generations, which are old and young, in order to connect and satisfy both of

Starbucks should conduct marketing research and environmental scanning as it enters foreign markets. They have to take into account the importance of economic and political environment and how it can greatly influence the operation of its business. They should be aware of the economic situation of the market and assess how

The company competes with other sellers, like Dunkin Donuts and McDonalds, in the coffee market, but ultimately is overwhelmingly dominant. In the monopoly, Starbucks has had to create a unique identity and brand image for itself in order to succeed amongst competitors. Starbucks has been able to successfully differentiate itself from its competition by priding itself in quality assurance to its customers as well as its distinctive brand marketing strategy, which includes a large number of stores and little to no paid advertising; the company feels their high quality products speak for themselves and a high presence of storefronts allows customers to purchase their products at their own

Starbucks Corporation is a Seattle (USA) based largest coffeehouse company in the world representing one of the most recognizable logos and continually expanding with diversification approach. It operates in over 50 countries with 19,767 stores1 (as of Sep’2013) including the stores in USA and has more than 7,800 franchise units worldwide. It has a wide variety of product lines along with coffee which included but not limited to beverages, pastries, fresh food, whole coffee beans and merchandise. Many of its products are seasonal and specific to the culture or local responsiveness of the country they are doing business.

We analyzed Starbucks’ past three years’ financial statements and annual reports. The causes of material changes and effects have been found and can provide us with reasonable explanations. Based on these analyses and along with Management Discussion, we attained a trend for key financial measurements of Starbucks. The trend analyses can definitely support our forecasted data, which is the inputs of valuation models, in a quantitative manner.

Founded in 1971 at Pike’s Place Market in Seattle, Washington, Starbucks coffee went from a high-quality, do-it-yourself whole bean retailer to an international 6.4 billion dollar empire. As of 2005, there were 10,500 stores worldwide where customers could enjoy a cup of the internationally recognized coffee at a convenient location. Starbucks achieved this through a series of strategic movements all while offering a great in-store experience and quality coffee.

This report was written by three Arnhem Business School students for the purpose of providing a full analysis of the Starbucks Coffee Corporation.

In 1971, the first Starbucks store was opened in Seattle, U.S. Their objective is to sell coffee drinks, food items, roasted beans, coffee accessories, and teas. Starbucks has more than 21,000 coffee shops in about 60 countries nowadays. Starbucks runs more than 10,700 of its own shops, which are located mostly in the US, while licensees and franchisees run approximately 10,600 units worldwide (including many locations in shopping malls and airports). Furthermore, Starbucks markets its coffee through grocery stores, food service customers, and licenses its brand for other food and beverage products.

Starbucks Corporation, also commonly known as Starbucks Coffee was founded in year 1971 as it started its first coffee store in Seattle, Washington.

Starbucks Corporation is the biggest coffee house company in the world. Starbucks opened its first shop in Seattle, Washington in 1971 at Western Avenue and was then moved later was then moved to Pike place Market, by three partners called Jerry Baldwin, Zev Siegl and Gordon Bowker. But Starbucks become profitable only in the late 1980s where it started to expand very quickly. Since 1987, Starbucks had inaugurated an average of two new stores every two days. Furthermore Also Howard Shultz joined he company ad a director for the retailer marketing and operations, from that moment Starbucks started to provide coffee to espresso bars and fine restaurants.