Marketing Segmentation Of Starbucks

Starbucks is a worldwide coffee company that produces world-class coffee, pastries and beverages. They are known as one of the most productive global coffee companies. Starbucks began as a small coffee and was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker in Seattle, Washington in 1971. It is now headquartered in Seattle, Washington and incorporated in Olympia, Washington. The company’s fiscal year end date is September 27th. Although Starbucks has its own audit and compliance committee, that puts together their financial statements and reviews all accounting and financial processes pertaining to the financial status of Starbucks Company, KPMG also audits their financial statements.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks Company was established in 1971 with their first store in Western Avenue from that same year to 1976. They started as retailers of ground coffee tea and spices with a single in Seattle’s historic Pike Place Market. Starbucks is named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea-featuring a twin-tailed siren from Greek mythology. Starbucks had always wanted to inspire the human spirit. They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and

Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffee, hot chocolate, espresso – based drink, teas, frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16,226 stores worldwide, along with 11,434 stores located in the United States.

The target market for Starbucks Coffee used to be the established customers, which includes the middle to high economic class of the society such as the elderly and the professional workers who enjoys high quality coffee. However, as their business expands, its customers are becoming more diversified. Starbucks’ target market moves towards the “younger, less well-educated, and in a lower income bracket than their more established customers,” (Moon).

Starbucks Corporation the leading coffeehouse in the world. It was founded in 1971 by Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle, Washington. Howard Schultz was the key person who turned the company a huge success around the globe. Since the beginning Starbucks has been facing many tough challenges and yet it is still remains as the best coffee House in the world. The mission of Starbucks is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Their main competitors are include Dunkin Donuts, Biggby Coffee, Caribou Coffee, McDonald 's, Panera Bread, and Einstein Bagels, ,Secret Recipe, Old Town White Coffee and Coffee Bean. The political stability shows what

Starbucks, as we see today was not there from the very beginning. Starbucks has the very humble start when three coffee fanatics, Gerald Baldwin, Gordon bowker , and Ziev siegl, - opened a small coffee shop in Seattle 's pike place market. Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and small bites after 4pm. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company 's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. From Starbucks ' founding in 1971 in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first

The Starbucks Company started off as one single store. But as of June 28, 2015, their total number of stores across the world amount to 22,519. (Starbucks Corporation) In date order, they have opened stores in all of these countries: 1971 – United States, 1987 – Canada, 1996 – Japan, 1997 – Philippines, 1998 – England, Malaysia, New Zealand, Taiwan, Thailand, 1999 – China, Kuwait, Lebanon, South Korea, 2000 – Australia, Bahrain, Hong Kong, Qatar, Saudi Arabia, United Arab Emirates, 2001 – Austria, Scotland, Switzerland, Wales, 2002 – Germany, Greece, Indonesia, Mexico, Oman, Puerto Rico, Spain, 2003 – Chile, Cyprus, Peru, Turkey, 2004 – France, Northern Ireland, 2005 – Bahamas, Ireland, Jordan, 2006 – Brazil, Egypt, 2007 – Denmark, Netherlands, Romania, Russia, 2008 – Argentina, Belgium, Bulgaria, Czech Republic, Portugal, 2009 – Aruba, Poland, 2010 – El Salvador, Hungary, Sweden, 2011 – Guatemala, Curacao, Morocco, 2012 – Costa Rica, Finland, India, Norway, 2013 – Vietnam, Monaco, 2014 – Brunei, Colombia, 2015 – Panama. (Starbucks Company Timeline)

Starbucks opened its first store in 1971 in the city of Seattle, Washington. Three men by the names of Jerry Baldwin, Zev Siegl and Gordon Bowker came up with idea of the shop from Alfred Peet, also known from Peet’s Coffee Fame (Starbucks, 2015). In the beginning Starbucks only sold coffee beans and equipment and not so much the beverages they are known for these days. By 1981, Starbucks acquired Howard Scuhltz to be their Director of Retail Operations. Shortly after he started, he pitched the idea of selling beverages along with their other items. He was unsuccessful in convincing the owners, so he went on to start up his own coffee bar chain, named Il Gioranale in 1985. In 1986, the owners sold the company to Mr. Schultz who then renamed his chain to Starbucks. This caused his company to grow and expand. The chain expanded across the U.S. and then later went on to branch out internationally. One of the first countries to welcome Starbucks was Japan located in thriving Tokyo.

Starbucks was originated in Seattle, Washington in 1971 in which the first shop was opened in Pike’s Place Market. Since then Starbucks has rapidly expanded to over 17,000 stores across the globe with shops in over 50 countries. In doing so Starbucks has become the leading retailer and roaster of specialty coffee. While expanding, Starbucks has encountered new markets and cultures which all have different kinds of customers. These diverse customers demand distinctive and alluring products. Starbucks

The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel with a dream to inform American customers about the fine coffee drinking experience. In a short time, they became a multi-million-dollar company in the industry from a small coffee business house by keeping their standards high and only purchased premium quality coffee and by giving a unique experience to their customers. Currently, the company is considered on top in the coffee line, and has over 12,000 locations in more than 35 countries. (Starbucks Company Timeline)

The case was about the product objectives and strategies associated with Starbucks. The author went further by providing the audience with some history of the arrival of this particular coffee brand within the United States. The company’s vision was to be a coffee shop initially out of Seattle Washington. However, the growth within the business sector flourished becoming one of the largest retail coffee shops in the world. Starbucks provided Americans with a rich brand of coffee. When analyzing the issues that Starbucks was encountering one must understand product selection. Some of the key elements of this process are to have the ability to figure out that creating anything one must plan and be willing to put forth the effort for implementing those plans into action. For example, Starbucks started off with the idea of making a profit like most businesses. Their original vision was slightly altered due to the decline in company sales and stock. Proving that more stores does not always reflect a higher rate of success. Instead of being known for their contributions to the industry, the company quickly became known for their lack of ability to stay afloat and a prosperous business. This notion tarnished the company’s reputation. These factors caused Starbucks to go through several changes to re-establish their reputation in the public’s eyesight. Therefore, they begin this process by making disciplined expansion decisions. Instead of trying to open new stores, the

By now, most Americans must have heard or be familiar with a chain of coffeehouses, named Starbucks. Established in 1971 as a local coffee bean roaster and retailer, Starbucks has expanded rapidly. By successfully adopting Italian coffee culture into a variety of beverages such as brewed coffee, espresso, teas, Frappuccinos and related products such as music CDs, pastries or ice creams, the Seattle-based company has reported USD 7.9 billion in revenue with 22 percent annual growth (Starbucks, 2006) . Operating 13,168 stores in 41 countries, Starbucks has, inarguably, become one of the largest and most recognizable coffeehouses all over the world (Harrison & Enz, 2005). Meanwhile, the company still targets for operating 30,000 stores

Enthusiast coffee drinker or not, people of all generations have heard of the popular franchise Starbucks Coffee Company. Opened in 1971, Starbucks started off as a single store located in Seattle. Today the well-known coffee chain has spread their name almost all over the globe. With over 21,000 locations in 64 countries, Starbucks is by far the largest leading coffee company in the world. Starbucks Coffee has different values compared to other coffee corporations that do not see the importance in giving back to communities around them and treating their employees as equals, all while striving to provide their customers with high quality products that are ethically sourced.

Starbucks is an American coffee company where as it is based in Seattle and situated in Washington. The first Starbucks was opened in the year 1971. Starbucks when it started was a single store and it was located in Pike Place Market which was a historic place. It was at the heart of the city. From the start when Starbucks was just a narrow storefront till today Starbucks provides some of the bean coffees which are worlds famous and most finest coffees. They made the finest and roasted whole bean coffees.