Running head: Marketing Plan – Phase I Paper
Sony Electronics – SONO Stick
University of Phoenix
MKT/421 – Marketing
Facilitator: Chris Ross
April 23, 2007
Sony Electronics – SONO Stick
Introduction
The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and prior to the development of this product several items will be reviewed; the overview of existing organization, a description of the product, the importance of marketing, SWOT analysis and the market research approach. The full marketing plan for this
…show more content…
An organization that knows not only its target market but has also researched the best way to market the products to this target market. This will ensure the products are known and purchased. This helps the company to increase revenue and also to obtain funds for future product development and marketing strategies.
SWOTT Analysis The Sono-Stick’s strengths are to replace the current CD-Stereos we have in our vehicles. Rather than a CD player, it would read storable static memory cards, like the ones in cameras and cell phone. Currently consumers are carrying around cables and external speakers because they can 't find the needed connections. The Sono-Stick would solve that problem with its small size and fast data transfer speed. The Sono-Stick’s weaknesses may be the size. It can easily be misplaced. The Sono-Stick’s opportunities will alleviate current connections to IPod 's and other MP3 players to stereos, that require a cord and will only work on certain stereos. This Sono-Stick is like the "thumb-drive" or USB-drive currently used for data storage, but would have a different connector and would act as a keychain. Since there are no moving parts, the stereo can be any shape or size, needing only a display for the driver and passenger interface. Consumers can load their favorite mix of 1000 songs where ever they go, rather than have a box of CD 's, or worry that a
Music and Movement: A CD or tape player Music CDs representing at least 3 different music styles
Pill+ is intended to be a speaker superior to its competition that is designed to bring the studio experience using the same mechanics found in recording studios (BeatsbyDre, 2016). It is intended to be the perfect combination of form and function for music playing devices. Pill+ was created smaller than its previous version with the intention of creating a speaker that is small enough to travel with
Those of us old enough to have grown up with cassette tapes have fond memories of recording bootleg albums, taping our favourite radio shows, or creating mixtapes. Jacob Waite retraces the history of the cassette and discovers how the platform has evolved…
I think that's practically everything. This little mp3 player is fantastic and as I showed above it's surprisingly precise! I initially simply purchased it due to the fact that of the screen, but the fitness elements of it are really beneficial. Well worth the money, I highly advise this
This turn table had a programmed record changer and conveyed sound waves through free speakers. This was a remediation of the compact Victrola on account of its configuration. "It is another object of the present innovation to give a gathering of speakers and programmed record changer whereby they can be rapidly and effortlessly amassed together into a conservative compact unit and can in the meantime be rapidly and effectively set up in legitimate physical division for stereophonic reproduction."(Patent 3135837) This is a successor in light of its configuration and its affordances. Another successor is the "Attractive Recording and Reproducing Machine" or the recording device. The upside of the recording device was its capacity to be reused inconclusively. Another successor to the versatile Victrola is the convenient stereo framework, otherwise called the "boombox." This was a framework utilized as a part of the 1980s that played at a high volume either tapes or reduced plates. As it was intended for open outside use, it can be said to be a present incarnation of the compact Victrola.
The music player is a device, which people should know, because the music player is missed by everyone who want to relax by listening the music. The first music player the world knew is Phonograph. Phonograph was made by Thomas Alva Edison Company in 1877. The Phonograph have two elements. The first element of the phonograph is have amplify the sound that is released by the phonograph. The amplifier features of the phonograph resemble a cone for the purpose that the amplifier can make a voice louder. The second element of the phonograph is Disc, which phonograph use to play. Disc resemble a large circle; moreover is the metal cylinder paper with tin foil wrapped around it. The phonograph have a complex function to make music; however, all of
The Bose SoundTouch 30 and Sonos Play 5 both offer a high-quality sound system that works great in multi-room and large living spaces. With their designated app and audio streaming support, these two products provide convenient and easy listening experience from any device. You can control your music and speakers using your phone or tablet.
3 months later, in July 2002, a new 20 GB version was released with a
Practical, technical function: The transparent plastic, which exposes the mechanics of the record player, is unobstructed and makes the product understandable. The design is kept simple and honest, a minimalist approach. Through the use of little design, perhaps alludes to how easy and useful the product is.
Do you love to watch the TV in your free time or listen to music you like at home? Then the brand new speaker of the Sonos is what you need to enhance the experience of sound and entertainment.
Millions of people use headphones every day. With a variety of uses, whether it’s listening to music, talking on the phone, or working out, headphones have become almost a necessity in everyday America. One aspect that we believe hinders headphones that are currently being sold today is the fact that they are all attached to a chord. Until recently, there was no such product that has come out with cordless headphones. This is where our product comes in. Our product, Best Budz, will be the first of its kind wireless headphones. We have created a headphone that is seemingly the same size as the apple headphones, without the cord attached to them. We are trying to use simplicity at its finest. The headphones will be magnetic and that way the consumer will be less prone to losing the ear buds. We have also come up with a solution for when a headphone does indeed go missing. We have installed a device into the ear buds to let the consumer know when a headphone is farther than three feet apart from the other. When this happens, the headphones will start to beep and vibrate to ensure the consumer can locate the missing earpiece.
The Cowon V5 32 GB MP3 Player (Black) is superbly built with a hard rock casing. It has 32GB of raw space which can be used for 9500 songs or 25 hardcore action movies. Apart from all the moving data you can even store 320,000 images. Yes the Cowon V5 32 GB MP3 Player (Black) has distinctive features which are rare in an mp3 player. The Cowon V5 32 GB MP3 Player (Black) has a 4.8inch wide screen which can be used for viewing HD movies. The display is of 800X400 pixel resolution type with 16million WVGA colors. The Cowon V5 32 GB MP3 Player (Black) also has a HDMI port which can be used when you wish to view movies on the big screen. The mp3 player has BBE+ support which is a must for today’s data. The Cowon V5 32 GB MP3 Player (Black)
Crutchfield generally targets the crowded consumer electronics marketplace by focusing on providing superior service selling millions of electronic devices to aficionados and beginners based on demographic and psychographic features. Crutchfield also targets customers who are electronic enthusiasts who are generally looking for certain specific products where the company delivers distinct content for this type of customer. According the survey conducted by the market analyst, it has concluded that most of the user of this website is found to be men with a percentile of 85 and the age group targeted is to be in the range of 20 to 45 years, who are generally willing to spend minimum amount of $250 per order. Crutchfield.com guides customer the entire process from choosing the right system they make, model and year of car to
The increasing demand of the Bluetooth speakers is attributed to its portability. These speakers can be placed anywhere within
Over the decade, the electronic industry dealing with portable systems has seen an extensive growth (Şener, S., & Sarıdoğan, E. 2011) ; the mass production and mass consumption of such portable products, be it the Play Station Portable or the Alienware range of portable gaming laptops, has led to technological advancements escalating tenfold every few years (Luo, J., Olechowski, A. L., & Magee, C. L. , 2014). Most people have transformed themselves into tech savvy animals who quench their thirst with the next best product on the market (Swinyard, W. R. and Smith, S. M., 2003). Assuming you are one among them, and want to determine how to select the best portable music player, read on! Generally, at some point of our lives, we see ourselves gazing at the prominent range of portable music players, regardless of whether we use it indoors or outdoors, for partying or relaxing. Considering that music is a part of everyday life, and owning a portable music player certainly improves that ordeal (Jeremy J., p20, 2015) and with the advancement in battery technology and also Bluetooth technology, we can investigate the impulse of selecting a portable player. In general, a portable music player allows us to connect it to a source and play music. Basically, a portable music player consists of a battery, a couple of speakers, input ports, feedback keys or screen, etc.(Yun J., 2002). We will analyse these distinct features of a