PlayStation 3

[pic] [pic] Executive Summary 3 The anatomy of the product 4 Step Factors 6 Social Environment 6 Technological Environment 7 Economic Environment 8 Political Environment 8 Buying behaviour sony playstation 3 9 AIDA 9 Attention 10 The decision making process 10 Environmental influences 11 The Abell-Model: Sony Playstation 3 12 Marketing segmentation 14 Demographical segmentation 14 Psychological segmentation

Block out the world and experience total audio immersion for your PlayStation 3 with the Sony CECHYA-0080 headset. It has over-the-ear cups to fully seal out external noise and keep in the sound of your Playstation game. The comfortable seal allows you to enjoy playing official Sony games for hours. The cups extend around the outside of your ear and rotate at an angle for a customized fit. This Sony CECHYA-0080 wireless headset also features a padded headband and combines comfort for extended use

September the 26th 2012 Case Analysis: Sony Playstation 3 1. What, if anything, should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women, children, occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low

Playstation 3: The New Era of Gaming The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series, the PS3 packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a highly priced console (ranging from $400-$600), there is a lot offered from the PS3 console. It includes high-definition graphics (HDTV compatible)

Introduction I chose to conduct a marketing analysis on the Sony PlayStation 3 because it is a product that I am very familiar with. I have been a PlayStation consumer since 1994 when the first PlayStation was established. Therefore, since I am a frequent consumer of this product, I have gained some knowledge of this product over time. When an individual is a frequent consumer of a certain product, the consumer will eventually become aware or at least have some knowledge of the marketing mix of that

Playstation 3: The New Era of Gaming The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series, the PS3 packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a highly priced console (ranging from $400-$600), there is a lot offered from the PS3 console. It includes high-definition graphics (HDTV compatible), a

Compare two systems Xbox 360 PlayStation Processor (CPU) Xbox- 3.2 ghz powerpc tri-core xenon Playstation- cell processor @ 3.23 ghz (8 cores) RAM Memory 4GB RAM Memory 4GB RAM Memory Hard Drive 20, 40, 60, 80, 120, 250, or 320gb 4, 20, 60, 120, 250, or 320gb Blue-ray No Yes Operating System Microsoft Sony Miscellaneous Pay $60 a year for online services Free online services Price $199.99 for a 4gb console or $299.99 for a 250gb console $249 for 160gb system or $319.95 for a 320gb

quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO, Tablet, Handycam®, Cyber-shot, Walkman®, Xplod™, Sony hi-fi, Memory stick® and PlayStation®, Sony has established itself as a value leader across its

only serious competitor PlayStation 2 is Xbox. A console from Microsoft is kicked off with a very sharp visual appearance and quality when it is more interesting than the PlayStation 2. Unfortunately Xbox games were not as popular as the PlayStation 2. The Xbox game that became a hit and was quite phenomenal that is Halo. Because the game is already utilizing the facilities 'superior' from Microsoft, the Xbox Live. 2005 Arguably, Xbox late slide to the market than the PlayStation 2, and support games

Playstation vs Xbox: which is better? “What started as a simple two horse race between the PS4 and Xbox One back in 2013 now consists of a massive six different pieces of hardware (Matt and Jon).” The Xbox is a gamer console that is fighting against Playstation over the best selling. Based on statistics the Xbox One has taken the lead for the past 2 years over the PS4. Sony’s PS4 is trying to beat the Xbox on everything that they can. Overall, Xbox is better than Playstation because they have better