Marketing Channels

Firstly, the product orientation assumed by some business underlies the concept that as long as a product is of hight quality, it will sell. Little or no consideration is placed on convincing advertising or competitive pricing. Marketers of the Kirby cleaner have clearly adopted the product as well as the selling orientation approach, as the main emphasis during demonstration is to let the product sell itself with some assistance from the marketer.

The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.

The words of Samuel Taylor Coleridge, “Water, water, everywhere, / Nor any drop to drink” (121-22) might well be applied to John Grisham’s A Painted House (despite the fact there was ample drinking water) because of the prominence of water in the novel. From the water pump in the Chandler’s yard (Grisham 20) to the demand of Hank Spruill to Luke Chandler for a drink of cold water (46-47) to the constant drone of the farmers about “rain, rain, rain,” (323), this monograph is filled with water. The most conspicuous water, however, is the St. Francis River and its tributary, Siler’s Creek. Since time immemorial, “water [has been recognized] as the preeminent symbol associated with creation, fertility, rebirth, renewal, [and] good harvests” (Stowkowski 25). Grisham, however, stretches the symbolic meaning of the waters to include things far beyond these that have been traditionally associated with them. Like many other aspects of the South, these bodies of water are two-faced, having both attractive and unattractive visages; they symbolize both positive and negative aspects (Osthaus 750).

The company sells its products through two separate channels of distribution. Each is treated as a

A channel of distribution is how a product moves from producer to customer and provide logistics and physical distribution functions that increase the efficiency of goods. In Targets case, they were using the producer-wholesaler-retailer-consumer channel, which is the most common type of distribution, but when they expanded in the grocery part of business, things became more complicated. They were letting customers order directly from warehouses online and pick up their orders at the stores, and had to redesign its supply chain because of it (Solomon, Marshall, & Stuart, 2018). A distribution channel is an integral part of the marketing strategy and is one of the Four P's of marketing (Fontelera, 2017). A distribution strategy is a plan by a

The company sells its products through two separate channels of distribution. Each is treated as a

Direct to consumer is a form of advertising that markets directly to consumers bypassing the distributor. In the mid 1980’s pharmaceutical

2. What are the advantages and disadvantages of selling cosmetic products through door-to-door selling, specialty stores, department store counters, and supermarket and hypermarket? How will the use of these channels vary with target market segments and brand strategies?

Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in

e. From where they buy the product and the amounts of the product sold in each channel of distribution?

❖ Producer-consumer; simplest distribution channel for consumer goods and involves no middlemen. The producer may sell it from door to door or by mail

Personal selling involves company sales representatives contacting potential customers through various channels with the aims of making a sale. The advantages of personal selling include the possibility to attract customer attention, application of interpersonal skills in order to mage the sale, and the potentials for forming and maintaining long-term customer relationships.

As a direct seller Avon did not rely on classic advertising and marketing methods, but on door-to-door, word of mouth strategy through trained sales representatives. This has been the lifeblood of the company and over the years this has proven to be its distinct source of competitive advantage as well (Exhibit 8).

Selling of the product will be done using two different methods. This will be through direct selling and retailing. The direct sell will be offered via the company website. Here customers will make their order and make payment online. To find their product, they will be directed to a particular retail shop in their area. Through retailing customers will find the product from retailers near them.

Currently, the organization markets primarily through the Internet and through catalogs mailed to businesses. To reach direct sales customers, such as retail and direct consumers, the company mails catalogs to homes