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Advantages Of Hotel Ravis

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MARKETING MIX STRATEGY FOR HOTEL RAVIZ
Marketing mix refers to “the combination of all marketing resources and marketing efforts of an enterprise through which predetermined objectives may be achieved and maximum may be provided to customers”. Marketing mix is a combination of mainly 7ps which includes product, price, promotion, place, people, physical evidence, and process. In this present situation of hotel ravis we must consider all the 7ps for the successful combination of marketing mix The emerging trends in the world tourism industry indicates that the hotel industry has emerged as a major source of foreign exchange inflows. If the marketing principles are implemented in a right way, a fair mix of profitability and customer satisfaction …show more content…

Moreover, the communication of ravis hotels marketing message is also facilitated through broadcast advertisements in selected television channels.

Personal Selling
Personal selling involves company sales representatives contacting potential customers through various channels with the aims of making a sale. The advantages of personal selling include the possibility to attract customer attention, application of interpersonal skills in order to mage the sale, and the potentials for forming and maintaining long-term customer relationships.
At the same time, personal selling promotion mix has some disadvantages such as being overly expensive to conduct and reaching fewer numbers of perspective customers in a given period of time compared to other elements of marketing promotion mix. Ravis hotel can adopt personnel selling technique through the local people in the place for capturing domestic customers and can use external personnel for marketing in international or inside boundaries of the nation.
Sales …show more content…

Raviz hotel must ensure that the customers can easily come to the hotel at any time.The management must ensure the reachability of the location where the hotel is located.
Raviz hotels distribution strategy can be heavily influenced byinformation technology and internet in various formats. Firstly, the official website of the company serves as an effective platform for service distribution as it is supplied with a wide range of features and capabilities providing practical assistance to customers such as booking a room, planning events and weddings, scheduling meetings and booking airport pick-ups.
Moreover, the distribution of Raviz hotels products and services can be facilitated through mobile convenient applications made available for IPhone and Android platforms. Social media can also be adopted as another effective instrument in distribution of its products and services.
The selection of internet platform as the base of distribution strategy relates to a wide range of conveniences associated with internet. Specifically, internet presents customers with the possibilities of purchasing products and services in advance on the go and within a timeframe of a few

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