MARKETING MIX STRATEGY FOR HOTEL RAVIZ
Marketing mix refers to “the combination of all marketing resources and marketing efforts of an enterprise through which predetermined objectives may be achieved and maximum may be provided to customers”. Marketing mix is a combination of mainly 7ps which includes product, price, promotion, place, people, physical evidence, and process. In this present situation of hotel ravis we must consider all the 7ps for the successful combination of marketing mix The emerging trends in the world tourism industry indicates that the hotel industry has emerged as a major source of foreign exchange inflows. If the marketing principles are implemented in a right way, a fair mix of profitability and customer satisfaction
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Moreover, the communication of ravis hotels marketing message is also facilitated through broadcast advertisements in selected television channels.
Personal Selling
Personal selling involves company sales representatives contacting potential customers through various channels with the aims of making a sale. The advantages of personal selling include the possibility to attract customer attention, application of interpersonal skills in order to mage the sale, and the potentials for forming and maintaining long-term customer relationships.
At the same time, personal selling promotion mix has some disadvantages such as being overly expensive to conduct and reaching fewer numbers of perspective customers in a given period of time compared to other elements of marketing promotion mix. Ravis hotel can adopt personnel selling technique through the local people in the place for capturing domestic customers and can use external personnel for marketing in international or inside boundaries of the nation.
Sales
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Raviz hotel must ensure that the customers can easily come to the hotel at any time.The management must ensure the reachability of the location where the hotel is located.
Raviz hotels distribution strategy can be heavily influenced byinformation technology and internet in various formats. Firstly, the official website of the company serves as an effective platform for service distribution as it is supplied with a wide range of features and capabilities providing practical assistance to customers such as booking a room, planning events and weddings, scheduling meetings and booking airport pick-ups.
Moreover, the distribution of Raviz hotels products and services can be facilitated through mobile convenient applications made available for IPhone and Android platforms. Social media can also be adopted as another effective instrument in distribution of its products and services.
The selection of internet platform as the base of distribution strategy relates to a wide range of conveniences associated with internet. Specifically, internet presents customers with the possibilities of purchasing products and services in advance on the go and within a timeframe of a few
At the present’s days, Hampton Inn has become a well-known chain of hotels primarily due to the fact that it is a trademark of Hilton Worldwide. In most cases, it can be said that this fact also makes an impression of quality and value. Although it does not provide most of the services that are available in upscale hotels of this chain, people all the same associate Hampton Inn with good service and decent living conditions while Motel 6 has always been associated with economy services and acceptable living conditions that correspond to its price policy (Parnell,
Personal selling is where a sales man actually comes to target market doors and tries to promote and make a sale from his product. This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen that will not give off a bad aura when they are at work.
Customers are the backbone of every business which is why building a solid relationship is essential to the success of every business. In order to remain competitive companies must be able to meet the needs and wants of their customers. With new hotels and casinos on the rise in the Caribbean, the hotels and casinos operated under Diamond Cluster Entertainment are struggling to remain competitive. Their competitors are making themselves known via social media and other online marketing strategies. This company is ignoring the importance of social media which is why they are struggling to remain competitive and build a solid relationship with their loyal customers. Their competitors are also investing in loyalty programs that offer customers free rooms, room upgrades, casino credits, and other perks.
Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to
Personal selling is an important marketing component. In the glossary of our textbook, personal selling is defined as “personal communication with an audience through paid personnel of an organization or it agents in such a way that the audience perceives the communicator’s organization as being the source of the message.” (Ingram, LaForge, Avila, Schwepker, Jr. & Williams, 2015). Personal selling is trying to communicate with or convince a potential customer, usually through face-to-face contact, that your service or product is the best product or service that can satisfy or meet his or her product or service needs. Some examples of personal selling include real estate agents, retail clerks, insurance agents, automobile salespersons, telephone
Each year the objective was to increase and attract more occupants which she did for the company. Also, the introduction of internet communications is a big plus for the business traveller using the hotel. We now know how important the internet is to every type of guest these days. Furthermore, location positioning is important and with hotels located on major highways, office complexes, airports and surrounding large shopping centres it is fighting other competitive hotels.
Nevertheless, Ibis hotel merely provides free internet in public areas, which is not convenient for guests. Furthermore, even though the Ibis hotel has more than 900 branches all over the world, the types of the guest rooms are simplex, which cannot satisfy family groups in some countries. According to (Rosalyn 2010, p. 20), analyzing the local market needs is the key element to expand business in different places. Therefore, the Ibis hotel should focus on different types of customers to expand its customer
We can improve our performance as a leader in hotel management for all locations and we will meet guest’s expectations.
Recommendations- Personal touch of the employees of the company to their customers in terms of “personal selling” can prove out to be very useful to the company. This theory is the most powerful tool for service marketers such as ANZ bank (Burrows, 2011). Some of the private banks give direct visits to customers at their house (Lovelock, 2011).
The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, “there are countless small tasks in the personal selling process that are generally organized into seven major stages that overlap and interact which are:
personal selling is to persuade customers to purchase their motorcycles, parts, and accessories. A direct response is generated through the contact between the sales representative and the customer.
Hotel Chain as showing to us practice is the most effective way of integration to hospitality business. The main advantage of such integration it is immediately creating customer base and bigger potential market of customers, cost reduction due to general management, logistics, marketing; common quality standards; centralized training and, as a consequence of all
Hilton Hotels is one of the biggest players in the hospitality industry with over 2900 (as of September 2007) hotels worldwide consisting of numerous brands and products. The hospitality industry is service centered and highly competitive. The challenge for Hilton is to create and deliver value better than its competitors. Hilton understand that it is important to improve customer experience and build strong relationships with the customers. Hilton Hotels adopted a Customer Really Matter (CRM) strategy out of necessity to cater for
Personal selling occurs where an individual salesperson sells a product, service or solution to a
The management business billing of a hotel system was virtually left in the hands of the front officers. The front office in a hotels is the department responsible for the scale of hotel rooms through systematic method of reservation, followed by registration and assigning of rooms to customers, it was usually done manually. This was boring