Marketing Australia for the Commonwealth Games

Since colonial times, sporting successes especially in cricket have assisted the emerging nation of Australia to establish its identity. The prevalence of cricket in Australia constitutes what Markovits and Hellerman (2001) coin a, “hegemonic sports culture”, and subsequently represents an influential part of Australian culture. However, the modernity discourse undermines the degree to which Australian identity is taking into account British Legacy.Today the Australian culture is comprised of a differing scope of encounters, nationalities and cultures, subsequently confounding the idea that Australian identity is based on British heritage. The verbose accentuation set on Australia’s

According to the Oxford Dictionary, the Universal definition of ‘devastating’ is, ‘causing severe shock, distress or grief.’ World War One is the war that historians often describe as ‘devastating’. In a letter to Andrew Fisher, Keith Murdoch stated, “It is undoubtedly one of the most terrible chapters in our history”. The Great War, as it is commonly known, had a devastating effect on the Australian society, through the psychological torment that haunted the soldiers, nurses and civilians. A question prominent in the events leading up to the centenary of the landing at Gallipoli was, ‘Why should we commemorate the centenary of our participation in this conflict?’

Discuss the article ‘Reinforcing the myth: Constructing Australian identity in “reality TV” ’. The main contention in Price Erma’s article ‘ Reinforcing the myth: Constructing Australian identity in “reality TV” ’ which published online on May 2010, is to portray the myth of Australian identity shows in TV that there is a balance to measure how much is true, how much is false. Erma leads the reader to understand that the myth is against ‘reality TV’ because there always has tension between ideas of credibility and performance even TV shows are based on ‘real’ situations or people’s everyday life.

This report explores 4 key areas of the Australian Identity which includes, Traditional values and how sport affects the nation and how the passion of teams brings happiness. Stereotypes expressing that not all Australian appearances are bogans or tanned beach boys and that not the whole of Australia is covered by deserts. Diversity and Change explores how religion and culture affects the nation and how Australia has become a multiculturalist nation and supporting many religions and races but also shows how not everyone gets along with these agreements and decisions for cultures. Finally, Contradictions of how Australia really is and how the people within Australia create typecasts of how everyone acts and does in Australia.

The sporting mega events that were chosen for our analysis was the Summer and Winter Olympics, the World Cup and the Commonwealth Games. These 3 events are the largest mega events in the world, and are excellent representations of sporting mega events as a whole. We wanted to go as far back as our data indexes allowed us to go, which was the 1996 Summer Olympics in Atlanta, so we made that our starting point. Our goal was to look at all of the bids made for the mega events, and look at a selection of variables influence on their chances of winning. We used data from the year the countries hosted the events (excluding the data used for future events) in order to go as far back as the indexes would allow us.

Many people across Australia regardless of being indigenous or not, have been asking for recognition for decades now. The formal process examining of how to achieve recognition has been ongoing since 2011. There have been two expert committees that have reported on the next steps working towards a meaningful and successful referendum for constitutional recognition and amendment of sections 26 and 51 for example. There are many ways in which a law or system of laws or values potentially may be ‘recognised’. At a grounded level, to say that Australian law should ‘recognise’ Aboriginal customary laws is to say that it should acknowledge them and their existence. This sense of ‘recognition’, though not a specifically

Australia is known internationally for Kangaroos, cork hats, and a pair of thongs. Australians themselves are known as easy going, relaxed sports fans, who seem to have our own style of doing things.

The 2014-15 budget was rolled out and has shown that funding for the games has increased by %74. This will provide for the Gold Coast, as this money is needed to create sporting venues and a Commonwealth Games village that will also leave long-term economic benefits for the community. The Gold Coast Aquatic Centre is receiving around $59.3 Million for the significant planning work and redevelopment that it’s receiving to provide a better venue for the games. The Commonwealth Games Village is being planned as well; $46.1 Million has been allocated for the development and site works of the village at Parklands. Hopefully this new budget and funding will deliver a successful event that can help provide a lasting image of the Gold Coast that will present the city as an ideal tourist destination to the rest of the

Traditional marketing and Sport Marketing have similarities and differences. Being able to understand the similarities and differences would help someone comprehend both principles. Both principles share the Marketing Mix or 4P’s of marketing. The 4P’s are product (or service), place, price, and promotion. As defined by McCarthy and Perreault (1988), the marketing mix refers to the controllable variables the company puts together to satisfy a target group. I will explain the differences of the 4ps in traditional marketing and sports marketing.

Earlier in the 1980s Australia formed an elite national sports system to compete with the best athletes in the world. In the 1990s Australia gained extensive amount of benefits from this system as Australia created a new generation of worldwide successful sports stars.

Throughout history to present day, Australian culture has become the product of a distinct blend of established traditions and new influences. The Aboriginal and Torres Strait Islander peoples, the country’s original inhabitants, created the foundation for the land’s cultural traditions over 40,000 years ago. In addition, the rest of Australia’s people are migrants or descendants of migrants from various other countries who transported their own customs, beliefs, and value systems to the land. As a result, Australia’s culture has significantly broadened its social and cultural profile over the years, and still continues to evolve today.

As the ABC is an organisation heavily involved within the Australian Multimedia Industry, the tools and equipment used are integral to the quality of the content produced. For different areas of production, the tools and equipment used will differ, for example, when working in television, equipment would include a set, cameras, tripods, microphones, props, lighting, video monitors and teleprompter. To edit and deliver good quality television content, the department would use various editing tools and software’s during post-production focusing on almost all areas of audience experience such as visuals and audio. Some of these tools include Photoshop, Adobe After Effects, Flash and Computer-generated imagery (CGI). When working with radio, the equipment needed to produce a podcast or broadcast includes a sound proof room or studio, sound boards, microphones and switchboards and the tools used for editing would be solely based around sounds to enhance the audience’s aural experience, so this would include sound editing software such as audacity.

Australia is a Nation with an enormously diversified ethic nature to the country. This report will help us experience and enhance our knowledge about the cultural aspects the country holds with it and also will give us an understanding of what it means to be an Australian. The report focuses on 3 major states of Australia, Victoria, Tasmania and Western Australia. This report will be focused on understanding the various family cultures of the country, the festivals and celebrations that happen in Australia. This report will also give a brief about how and if the diversified cultural essence of the country impacts the patriotic essence of the nation. Finally, this report will help us understand what builds the nucleus that binds the various cultures of Australia. The work done on this report is major a research from the perspective of the common people and locals of Australia from various backgrounds who were either

There are few brands that can offer more lessons in how to approach the next generation of marketing than Red Bull. Focusing their strategy on earned media, cultural integration and value creation, Red Bull’s approach is pioneering, and a template that many brands would love to follow.

Based on the regional and national economic impact, environmental impact, social impact and best of government funds. It is the evidence that allows the government to decide to be held the Commonwealth Games 2018 at Gold Coast. At the moment, the money that the government spend on the construction are billion dollars but it can create more than 10000 jobs for the Australian and other potential benefit that the government will get in the future are very big. Because based on the game the Government have tight the relationship with 53 countries around the world and most of the country are from European. At the money that the government have spent on the rail and road transport are successful and satisficed for the Australian they spend 74.7