Manor Memorial Hospital Problem The potential of a competing neighboring clinic poses an obstacle in the progress towards achieving DHC's service and profitability objectives. There are also unfavorable demographic shifts out of urban and into suburban areas, which cause a need to adjust the focus of the target market. Objective In the short run DHC needs adjust the image in the community to increase the number of first time and returning patients. In the long run DHC needs to be grow and satisfy the current patient base to be prepared when and if a competing clinic does appear. We need to be able to retain our customers so they will not take their needs to our competition. We have to increase customer satisfaction, for both …show more content…
The area currently has 11,663 within the five-block radius. This strategy would more effectively reach these potential patients. If we could get people to come in once for their employee physical or workers compensation then this would increase our chance of them returning for their personal common illnesses and help increase the word of mouth advertising. Cons: This focus could cause a lack of attention in other needed areas. The clinic would have to make staff and time changes to accommodate to the shift in majority of clients. There is also the potential of businesses not being interested in our proposition. #3. Focus more on females, who already make up 60% of patients. Ex: offer more services like a gynecologist Pros: Would probably bring even more first time female visitors and increase the patient numbers. Cons: Potential for damage to our image. Could become known as a "woman's clinic." Some men might not feel comfortable knowing this type of service might be in the room next to them. Might change the atmosphere of the clinic. I also don't think this is something you could advertise in the paper. I think this is a good idea, however might cause more long-term harm than good to the clinic. Strategy Choice #2. Improve DHC relations with the business community. Tactic 1 Hire someone (like a sales rep) whose job is to be the contact for businesses. This
we could change the appointment system so a Gp each morning would have no appointment s booked in advance they would see every patient that needed to be seen between the times of 8:00 and 11:00 this way the patient would be seen within the expected time of 48 hours,
Another threat is the current state of rural hospitals nationwide. According to the case study, about 25% of Americans live in rural areas and only about 10% of physicians actually practice in rural areas. There is a 15% gap in the ratio of rural citizens to available practicing physicians. This is a threat to ELH’s need to attract and hire more physicians. In relation to rural hospitals, citizens have longer drive times to their medical facilities. This causes them to delay routine visits which subsequently exacerbates
Since most specialty procedures are inpatient services, EMC’s inpatient occupancy rate suffers. The occupancy rate for Emanuel Medical Center – fifty percent – is far below that of its competitors and industry benchmarks. To accompany this, EMC (on average) receives a lower reimbursement for in-patient Medicare services per patient seen in comparison to its competitors. A result such as this is correlated with directly to the fewer amount of specialty services that EMC offers. In order for Emanuel Medical Center to be able to compete with other hospitals in its service area, it is imperative that EMC evaluates what services they currently offer and are capable to offer in the future to add value to the hospital, increase its revenue stream, and expand its patient mix. Currently, Emanuel Medical Center has not succumbed to its increasing financial pressurealthough EMC has had a negative operating income for five straight years. A negative operating income places EMC at a disadvantage because it limits the hospitals ability to renovate its aging building or hire new specialists to offer revenue enhancing procedures. EMC’s competitors, on the other hand, have large sources of revenue due to their mergers with large healthcare networks such as Catholic Healthcare West. Another competitor, Kaiser Permanente Modesto Medical Center, has extremely large financial resources due to the fact
Also, in lieu of the wellness center, we should offer a monthly health fair for new and existing patients. This monthly health fair will also draw new patients to the clients.
the population that the health center caters to must be identified as an unserved or underserved one
The possible competitor may establish a new clinic five blocks of north of PHC. Estimation of potential impact to PHC by new clinic is very important. The alternatives should consider this point and see how PHC make promotion in market.
There are multiple strategic alternatives that are available for HCCH to employ. Ranging from: Narrowing the patient
Also just have Dr. McCrae doing educational mental health screening things to get more patients engaged in the department who may not even know that they need the services. Education is always the key to development.
We ask our stakeholders to look into our following recommendations. Money and recruiting physicians (primary care) are the two of the biggest components that would lead to successfully turning the
As previously stated the off-site clinics bring in more revenue and patients compared to the on-site clinics. Not only do these clinics bring in the revenue but it also works in favor of the hospitals mission. Reid should use these clinics in his favor and treat them as an internal referral system. Once these clinics are treated as so all of the urgency procedures, and preventive care can be performed in the clinics while the hospital takes care of the major procedures.
3. Describe the possible barriers to entry and exit for: (a) a physician wanting to establish a solo practice office in internal medicine, (b) a company offering a health club facility in the same building where employees work, and (c) a tertiary hospital developing a coronary bypass program.
The healthcare cost has been climbing and it has been becoming unaffordable for the underinsured as well as for the uninsured to get medical attention. Most them wait until they are extremely sick to visit the ED for free treatment; which causes overcrowding. It would be advantageous to utilize what NPs have to offer to improve community health care, make healthcare affordable, and reduce crowding in the ED.
Slide 10: Healthcare is the only civil system where new technology makes prices go up instead of down. Jaan Tallinn
Having an increased staff helps prevent unfavorable outcomes when it comes to patient care. Less patients per nurse ratio lead to favorable
Volunteer outlet for physicians. "One of the unintended benefits of clinics is they provide a great opportunity for physicians to provide care and volunteer outside of their own office," says Mr. Greeley.