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Manor Memorial Hospital Essay

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Manor Memorial Hospital Problem The potential of a competing neighboring clinic poses an obstacle in the progress towards achieving DHC's service and profitability objectives. There are also unfavorable demographic shifts out of urban and into suburban areas, which cause a need to adjust the focus of the target market. Objective In the short run DHC needs adjust the image in the community to increase the number of first time and returning patients. In the long run DHC needs to be grow and satisfy the current patient base to be prepared when and if a competing clinic does appear. We need to be able to retain our customers so they will not take their needs to our competition. We have to increase customer satisfaction, for both …show more content…

The area currently has 11,663 within the five-block radius. This strategy would more effectively reach these potential patients. If we could get people to come in once for their employee physical or workers compensation then this would increase our chance of them returning for their personal common illnesses and help increase the word of mouth advertising. Cons: This focus could cause a lack of attention in other needed areas. The clinic would have to make staff and time changes to accommodate to the shift in majority of clients. There is also the potential of businesses not being interested in our proposition. #3. Focus more on females, who already make up 60% of patients. Ex: offer more services like a gynecologist Pros: Would probably bring even more first time female visitors and increase the patient numbers. Cons: Potential for damage to our image. Could become known as a "woman's clinic." Some men might not feel comfortable knowing this type of service might be in the room next to them. Might change the atmosphere of the clinic. I also don't think this is something you could advertise in the paper. I think this is a good idea, however might cause more long-term harm than good to the clinic. Strategy Choice #2. Improve DHC relations with the business community. Tactic 1 – Hire someone (like a sales rep) whose job is to be the contact for businesses. This

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