CASE 1: ________________________________ MOUNTAIN EQUIPMENT CO-OP: THE PRIVATE-LABEL STRATEGY____________ Critical Issues In order to fulfill the company’s core purpose and philosophies while still maintaining a viable business operation, Mountain Equipment Co-op (MEC) must address: How to provide their customers with a unique and desirable product line that no other store can match so that they can own a distinct competitive advantage and do not have to directly compete with other sporting goods retailers. How to promote the benefits of the company’s co-op structure and its emphasis on creating positive changes in Canada so that they do not lose the advantage of having the customer perception that they are a …show more content…
Another option to help develop a unique product line is to seek out new recreational activities that there may be a market for and that are not currently found on the shelves of its largest competitors. To start the process of informing stakeholders about its initiatives and strengthening the company’s reputation for being about more than just profits, MEC has a few options. To start, they can do a better job of promoting the important causes they already do support such as the 1% for the Planet where MEC donates 1% of its gross revenue each year to environmental causes as well as its involvement with the Fair Labor Association2. Another option would be to use the income at the end of the year for more important purposes than just giving shareholders a patronage return. A larger portion of this money could be reinvested in community programs or used to employ Canadians to manufacture the goods in Canada instead of Asia. If these programs are promoted properly they could easily turn around many of the negative opinions about MEC. A great opportunity is available for MEC to take advantage of both the current popularity of wilderness-based activities and the consumer trend towards environmentally, socially, and economically sustainable products. 3 This opportunity lies in the possibility of expanding to new markets in Canada that are both large enough and interested enough in
By upgrading their brand, it will help to identify the qualities of the products that set it apart from the competition. They have to make the
The Canadian government could change the old school laws and procedures to new ones which could adopt to the new technology. Government could spend more effort to be more successful in international competition such as The Olympics to take the attention of people in order to protect cultural
Also their best performing store, South Prospect, is two blocks away from competition. The other two stores have competition either across the street or within the same shopping center.
Although the Liberals plan to raise taxes, in the long run it will be beneficial by providing funding for our schools, roads, and hospitals. Justin Trudeau has described his leadership as “the most open movement in Canada”, giving every voice the same weight and improving Canada for the better. The Liberal Party of Canada can bring real change by focusing on the issues raised by citizens and while developing original ideas for positive
Fear, afraid and something new are words that many people think of when they hear the word change. Many people are afraid of change and fear the unknown and when given the opportunity for change they dismiss it, but change is one of the most important factors, especially in the development of a country. Attempts at change whether they fail or not, is important because they provide as learning experiences for the country and can help them develop further. The 1980s was a decade full of opportunities for change in Canada and taught many the importance of taking chances, using the opportunity when given and learning from failure. The 1980s is the most important and influential decade in Canadian history. The 1980s contributed to change that can
That relates directly to winning a larger market share. The short-term goal for the company should be to cut coasts and improve the human resource department functions. Which can be done through the above stated suggestions of the improvement of the business.
Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.
Canada was a land of vast distances and rich natural resources, and became a hegemonic power in 1867, while maintaining relations with the British Crown. Economically and technically, the nation has developed parallel to the United States, its neighbor to the south across the longest international border in the world. Canada faces the political challenges of meeting public demands to improve the quality of health care, education, social services and economic competitiveness. Canada also aims to develop its diverse energy resources while maintaining its commitment to the environment. (1)
a remarkable impact on the trust of the average Canadian. One such example is that
The company has mission, vision as well as core values. Its mission focuses on creating a conducive environment where guest satisfaction is its highest priority. Its vision focuses striving hard in order to surpass its own accomplishment for the purpose of recognition in the industry as the leader. Lastly, its values are passion of excellence, integrity, respect and responsibility, people, service-Mindedness, Dynamic leadership and high performance (Kliman, 2006). The company's mission, vision and core values help in bringing together all the employees towards achieving a common goal. In addition, they help them to remain focus to certain objective (Gabriel, 2008). This has
Adding to that to work with the Minister of Justice and the Minister of Public Safety and Emergency Preparedness to repeal provisions in the Citizenship Act that give the government the right to strip citizenship from dual nationals. Eliminate regulations that remove the credit provided to international students for half of the time that they spend in Canada and regulations that require new citizens to sign a declaration that they intend to reside in Canada.
As Canada became progressively independent, as a country we went through certain events which defined us as who the majority of us are. These events, whether positive or negative have made a lasting impact on our country. Consider when the FLQ became an issue, leading into the October Crisis, the War Measures Act (temporarily) as well as the Canadian Charter Rights of Freedoms being put into place. An example of an overall, mostly positive impact was Terry Fox with the “Marathon of Hope” which he came close to completing before he unfortunately passed away.
can be done to ensure that the company will work in the best interest of the
Differentiation requires a constantly changing product line and is more successful when the company is able to offer a portfolio of products that complement each other, which enriches the experience for customers and satisfies a variety of consumer needs. And when differentiated products truly satisfy customers’ unique needs, the company is able to charge premium prices. For customers to be willing to pay a premium price, however, Ford's products must truly be perceived as unique in some way. The ability to sell goods or services at prices that substantially exceed the cost of creating the differentiated features will allow Ford to outperform its rivals and earn above-average returns.
First of all the product must be a unique product. This means it should posses a specialty that no other product in the market can satisfy or supersede. A product should also be part of a strong brand that can leverage the required demand to sell. It should posses the ability to capture the market even if it is completely a new segment.