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Luke Bryan Chevy Case Study

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Luke Bryan Inks Deal with Chevy
Luke Bryan is now the official face of Chevy. Chevy says Luke Bryan will take place in a number of campaigns, and will promote the company using his own social media accounts.
Luke Bryan is a good choice considering Chevy is looking to draw more country music fans to them. Paul Edwards, VP of Marketing, said, "Partnering with Luke Bryan is a natural fit for Chevrolet. Our customers love country music, and Chevy has always held a special place within the genre. We're proud to build a relationship with an artist as authentic and talented as Luke."
This new relationship will take place for the next three years. Along with his support for Chevy, Bryan's Farm Tour will also see support from the company. This support

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