Service Request SR-kf-013 Final Paper
Team C
BSA 375
November 18, 2011
Karen G. Knox
Introduction
Kudler Fine Foods was first established in 1998 by Kathy Kudler in the San Diego, California metropolitan area (Kudler’s Fine Foods (2004). Today there are three locations, the first location to open in 1998 was La Jolla, second to open in 2000 was Del Mar, and third to open in 2003 was Encinitas. Each 8,000 square foot store is stocked with the very best domestic and imported foods and wines. Kudler prides itself on using the finest and freshest organic ingredients, which they purchase from local organic farmers.
Project Scope
Kudler Fine Foods’ new Frequent Shopper Program is a loyalty point program, Point-of-Sale (POS), which
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Measuring success is no easy mission but it is imperative in guaranteeing the sustainment of the project. The section below will address further measures of success in the aspect of the feasibility within the project.
Project Feasibility
Kudler is planning to have an annual revenue increase by 5% within 12 months breaking it down to four categories. A quarter percent gain is anticipated in the projects launch as well as the training of employees’. Profits will increase by a half of a percent during the assessment and alteration of the project with the promotion of the Frequent Shopper Program taking place at this time as well. In each phase of the development customer satisfaction will increase so will revenue, which will lead to an overall increase of 4.75% (Kudler Fine Foods. (2004). Apollo.).
Kathy is concerned with the budget but the Frequent Shopper Program is designed as a self-funding program to better suit economical ups and downs. Projected income of the project is great while the cost of implementing the program is minimal. The projects design and implementation projected costs are roughly around $42,000, which is a saving of $3,000 under the projected budget and gives room for any adjustments or unexpected situations. Cost of the project includes hardware, software, testing, installation, employee
Kudler Fine Foods is a local and upscale specialty food store with a total of four stores in La Jolla, Del Mar, and Encinitas California with their main base store in San Diego, California. Each store maintains and sells high quality bakery, pastries, fresh produce, meat, seafood, specialty condiments, packaged foods, cheeses, and dairy products.
Although Kudler Fine Foods has chosen two very specific markets to target, a more thorough understanding of those target markets is needed to deliver what they want. One of KFF’s target markets is gourmands. KFF’s research focus in this area has been primarily on the supply side: Kathy monitors what products the competition is offering, what products are advertised in gourmet magazines, and what products are shown at gourmet conventions and websites. To discover what gourmands want, KFF also needs to research the demand side. Mining on-line blogs and gourmet food forums are two ways KFF can increase its understanding of what gourmands want. Customer surveys, such as the ones KFF currently uses in-store, can also be revised and used both in-store and on-line. Specific areas to be researched include:
Kudler Fine Foods is a chain of specialty food stores that provide the finest food and wines to the general public. There are three locations of Kudler Fine Foods:
Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also
Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on
Kudler Fine Foods is a local retailer of gourmet foods and ingredients. Through three store-front locations Kudler offers premium products to the local market and regional chefs or restaurants. Since their inception, Kudler Fine Foods has strived to provide the very best customer experience through quality products at reasonable prices and
The Kudler Fine Foods (KFF) specializes in the retailing of grocery and other edibles from 1998, when its official founder and owner, Kathy officially conceptualized the first store at La Jolla, which is located in California. Just two years after that, the next store was in Del Mar. The stores gained momentum and opened their third store in Encinitas. All the Kudler stores are of high quality, with regards to the services provided and also the fashionable trends adopted by the company. Currently, the stores
The design team from Team A devised this business proposal as a response to the Service Request: SR-kf-013. This proposal includes the business goals, scope, requirements, feasibility, and information flow involved in the Shopper Rewards Program of Kudler Fine Foods (Kudler Fine Foods, Inc., 2008). Moreover, the budget, timeline, trainings, implementation and support for the said program were also
Kudler Fine Foods is a specialty store founded in San Diego. Though nested in the neopolitan area they have additional store locations in Del Mar, La Jolla and Encinitas. Kudler has some of the best imported and domestic food, wine, and spirits. Their selection is comprised of fresh produce, bakery and pastries, condiments and packaged foods, fresh food and meat, and specialty dairy products and cheeses. Kudler’s mission is basically to provide the customers with the finest foods, wine, spirits and the best shopping experience all while buyimg the finest epicurean delights. Throughout this paper the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics will be
Kudler Fine Foods is a gourmet specialty grocery store, and has three locations in three upscale San Diego, Ca. Kathy Kudler is a gourmet cook and saw the need to open a shop for consumers to shop for ingredients for her dishes. With years of the corporate America, Kathy Kudler turned her passion into a very lucrative business. As a result, Kudler Fine Foods was founded in 1998.
Kudler Fine Foods has several issues that can be analyzed and broken down regarding how the problem started. From finding the root of the problem, the gourmet market now has several issues to debate. The issues, with clearly stated situations above, can be directed into positive goals with a problem-solving approach for each. These goals are all attainable to move the company forward in a positive tier for financial success.
Kudler Fine Foods and Wine is a food shop which was started in 1998 by Kathy Kudler, the owner. Currently, the owner has expanded his business to three different locations. The business provides quality and various varieties of food and wines. It is evident that the company has experienced a notable growth, and it is expected to develop even more in the near future. Similar to other organizations, Kudler Fine Foods and Wines can have critical events, which can jeopardize the reputation of a company on the face of the media.
Kudler Fine Foods is a gourmet establishment. The first store was opened in 1998 and was such a success that many more will be opening. This gourmet shop was created in the vision the owner was searching for: a place where gourmet foods can be purchased at an affordable price. Kudler Fine Foods employs many employees. These employees have rights that must be adhered to.
Point of Sale (POS) data systems have allowed the supermarkets and supercenters, to beable to better understand the consumer purchasing behaviors. This has allowed the stores to beable to better manage their inventories and the product promotions. This knowledge has allowedthe stores to be able to bargain better with their suppliers, which has given them the ability tolower the product costs. The next phase of the marketing research that will have a big impact
Though an ultimate and extravagant system is desired for Kudler Fine Foods’ Frequent Shopper Program, it is likely that some tradeoffs will have to be made to ensure that the project remains feasible for the company. In designing the Frequent Shopper Program for Kudler Fine Foods, it is important to consider certain tradeoffs of the project, in terms of costs, the schedule of the project, and the performance of the system, regardless of which approach is chosen (University of Phoenix, 2012). However, each approach that could be used for the system’s design must include mandatory requirements and comply with all laws, regulations, and guidelines for financial information,