preview

Louis Jenkins Memes

Decent Essays
Open Document

Beyond their connection to the affect and narratives constructed by the textual elements, little unifies the participants that construct and use particular memes. Therefore, each iteration of an image macro is representative of a particular individual’s understanding and identification with the meme. Jenkins’ conception of the mode rejects the suggestion that meme’s can represent particular viewpoints noting, “Deleuze consistently critiques the view of rhetoric as representation precisely because such accounts presuppose actual subjects who do the representing.” However, while memes should not be considered exact representations of static subjects, Deleuze notes it is still important to consider the processes of subjectification. Commenting …show more content…

The visual elements allow participants to share common experiences or social positions, while the textual overlays allow the participants to articulate their particular subject position within this common community. While the form of the Old Economy Steve suggests a crisis in contemporary American capitalism, the individual iterations convey variation experiences of the crisis. For many users, the meme allows the ability to express the fact youth are experience unemployment in a way unknown the prior generation – “Loses job // finds another one on the way home” and “finds ‘entry level’ job // requires zero years experience.” Other examples of the meme tackle issues ranging from outsourcing and the decline of industrial labor, to political issues like the minimum wage, unions, and social security. However, the ability of users to place themselves within the meme is most apparent in the plethora of criticisms about the current state of higher education. While some instances highlight the problems of particular fields of study – “got journalism degree // works at daily newspaper,” “liberal arts degree // gets job” – others indict the college experience more generally, “when I was in college my summer job paid the tuition // Tuition was $400,” “graduated college // saw difference in his paycheck,” “graduates college // doesn’t move back in with his parents.” Each of these examples suggests the failure of higher education to live up to its promise, allowing Millennials to express and identify their individual struggle with a larger sense of generational identity. The ability to express a feeling of stable identity in the face of economic uncertainty encourages participation in, and reproduction of, the

Get Access