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REV: MARCH 19, 2013
DAVID YOFFIE
LIZ KIND
LinkedIn Corporation, 2012
Jeff Weiner, chief executive officer of Mountain View, CA based LinkedIn Corporation (LinkedIn), reflected on how much LinkedIn had grown since its founding in 2003. Since its inception, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world’s largest professional network on the Internet with $522.2 million in revenue in 2011 and more than 150 million members in over 200 countries and territories.
Unlike other major social networking sites such as Facebook and Google+, LinkedIn focused
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It helps on two vectors. You raise money much more easily with that capability. If you can’t raise money, you still have a valuable thing.”3
One early LinkedIn executive described another turning point for the company:
In late 2005 or early 2006, we started to create these public profiles—versions of your profile that were indexed into Google. It made it easier to explain why LinkedIn was valuable. Is someone going to Google you? Of course. Don’t you care about what they find? All the Sex and the City references about Googling people led to being able to explain to mainstream
America why it was so important.4
Dan Nye, formerly from Advent Software, replaced Hoffman as CEO in February 2007. Hoffman remained as the company’s chairman and president of products. He explained, “I knew I needed to hire a CEO. I know I’m strong and good at product vision, business strategy, [and] trends in the
Internet industry. I like to spend my time on business and product questions, rather than organizational things.”5 The company continued to add premium subscription products and corporate services, and in late 2007, introduced its Intelligent Applications platform, which enabled partners to build LinkedIn features on their Web sites or deploy applications on LinkedIn’s. In early
2008, the company announced that over 5 million of its 18 million members were based in Europe, and opened its first overseas office in London. Early that year, LinkedIn also launched company profiles (in
Future growth of this company and its applications seems to be one that looks bright, with the addition of new features. “As of March 31, 2012 (the end of the first quarter), professionals are signing up to join LinkedIn at a rate of approximately two new members per second” (LinkedIn Press Center, 2012). This is partly due to the wide range of advertising the company has been doing on other websites, especially job search sites that allow users to link their profiles with their employment information
Loved by Search Engines: If all of the above weren’t enough, the search engines love many social media platforms. By building an effective presence on Facebook, LinkedIn, or twitter, you can use these profiles to help optimize your main website,
As years progress, technology makes it possible for individuals, organization and companies the capability to create mobile apps and dynamic websites from home. These mobile apps and dynamic websites in turn simplify our lives in ways we could never imagine before. One of the most commonly used inventions, which can still be considered fairly new, are social networks. Social networks give people around the world the ability to communicate, stay in touch and meet new people online at the convenience of their own time. Many social networks were developed within the past few years but few if any target professionals only. LinkedIn gives a twist to social networking by focusing only on people in professional occupations that would like to
Linkedin is a great example of a Social Media app that is being monetised using a couple of these strategies.
LinkedIn Corporation is the company to study. LinkedIn Corporation operates as a corporation, owned by shareholders. It was founded in 2003 by Reid Hoffman and four others in Mountain View California. The company provides a web-based site for career management as well as professional networking activities. The main objective of the LinkedIn application is for the business to make a profit based on our use of the application. In regards to the users, the main objectives of LinkedIn are to develop a professional network by building a professional profile, nurturing your growing network and generating a professional reputation.
LinkedIn, is a major social network geared specifically for the job candidates professional relationship options. However, it is not enough just to open an account. You need to know how to better employ what it can offer to your job search.Properly managing the profile settings is essential and makes all the difference for companies to
LinkedIn was started by Reid Hoffman in 2002. LinkedIn is about helping customers be more
The company was created way back in 1976 which is quite a while ago. But it wasn’t until 1997,
Critics feel that company’s days of fast-paced growth are numbered. There is also the growing threat of intense competition from Facebook, Google, Monster, and private companies like, Viadeo. We’ve completed a SWOT analysis of LinkedIn
▪ Founded 1984 ▪ 2009 Revenue: $11.1 billion ▪ 2009 Net Income: $1.89 billion ▪ Employees: 12,000
Finding links with target buyers, including shared past employers, mutual acquaintances or school ties can smooth the way for an introduction or conversation. Microsoft's acquisition of LinkedIn makes it even easier to find connections between potential buyers and current employees.
Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest
These three sites along with Classmates are still running today. In 2002, when social networking began to take off. Friendster was leading the way, they boasted that to truly have a rich online community you need true common bonds and offered many ways for people to discover those bonds. In 2003 LinkedIn was introduced although it is not considered by some to the first social networking site, it was the first to take social networking seriously and brought with it a sober approach to social networking. By choosing to connect professionals with each other it has grown to over 297 million users, who do not use it to connect with former classmates or others looking to date.
Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to have the benefit of being pioneer in
Leveraging content on LinkedIn is not very hard. The main purpose of this site is to connect business to other business as well as to customers. This network is also more likely