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Kobe Bryant Research Paper

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Kobe Bryant’s Public Relations Disaster
Introduction
Kobe Bryant before the NBA
Growing up with former NBA player Joe Bryant as a father meant that basketball was a relevant part of Kobe Bryant’s life from the beginning. Being a devoted basketball player as a child led to Bryant joining his high school’s basketball team, and leading it to victory 4 years in a row in the state championship. During this time Bryant also began exercising with the Philadelphia 76ers. With his dream of one day playing for the NBA, he opted to forgo college and focus on making his goal a reality.
The NBA, Olympics and Other Accomplishments
Bryant went straight to the NBA from high school. In 1996 he was drafted by the Charlotte Hornets, but was quickly traded to the Los …show more content…

While this student thinks keeping a low profile during this crisis would have been best, it is not what Bryant did. During the middle of his public relations disaster, he attended the 2003 Teen Choice Awards and accepted an award for favorite male athlete. Considering the circumstances he was under, this was not a smart move on his part. When celebrities attend award shows, it makes the public more aware that they are in fact celebrities. It makes them less relatable to the public. Kobe Bryant needed to appear as relatable as possible during this time in an effort to appear more normal. Also because Bryant attended these awards, he is drawing more attention to the case, which is the opposite of what he should have wanted. When attention is drawn to a scandal of this caliber, everyone will want to weigh in with their opinions. If a mass of people weigh in, it makes the actual situation seem less serious. In reality, one of two things happened: either a young woman was raped, or a highly respected celebrity/athlete was false accused, both of which are terrible and unfortunate

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