JC Penney's New Image

Penney. In 1913, the company was incorporated under the new name, JC Penney Company. JC Penney is one of the largest veteran retail chain in American which has 110-year-old. The highest sales at all-time was $32.5 billion and the company occupies a large share of market in department stores. Then the market changed, the shopper has spent less time at the mall and more time at the discount store, like Walmart and Target. At the beginning, JC Penny did not find this problem, since 2005, the sales had

in the coming future. OVERALL SUMMARY 1) JC Penney should conduct an experimental research in order to enhance its performance in the future. 2) JC Penney's most immediate goal is to maintain its present customer base and to attract new clients. They can do so by introducing higher-scale brands to their stores in order to attract another category of customers, in other words, customers who are drawn to premium brands. Therefore, JC Penney's brand image will be enhanced; its reputation will be improved

geographical location in which the company operates, and describes their purpose and direction. J.C Penney’s mission statement is not effective. Their mission statement is expressed in bullet points, which does not serve as a formal summary. A

offered in-store credit cards in 1959, and acquired The Treasury discount stores in 1962. By 1963 it issued its first catalog, expanded to Alaska and Hawaii, acquired Thrift Drug and by 1969 was a major feature in most American cities. By James Penney's death in 1971, the company had revenues of over $5 billion and peaked with 2,053 stores in 1973. Continuing on an acquisition mode, the company purchased First National Bank of Harrington, Delaware and began offering its own Visa and MasterCard,

Company Profile JC Penney is an American department store chain with 1,095 locations throughout the United States. In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend of developing more stores in the shopping malls to attract customers and increase the financial profitability of the company. Conversely, JC Penney had freestanding stores, and was able to get consumer traffic which helped

JC Penney Case Study MBA 503 March 28, 2013 Background JC Penney is one of only a handful of one hundred year old plus companies in the United States. Founded in 1902 by James Cash Penney, the company has grown into a major retailer, with 1,104 stores and approximately 116,000 employees as of February 2013. The company sells merchandise and services through its department stores and website, jcp.com. Their product mix includes clothing and shoes, accessories, jewelry, home furnishings and

JC Penny is an American departmental store chain; it has 1095 locations in the 49 states of U.S. In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend by developing more stores in the shopping malls to attract customers and increase the financial profitability of the company. In the 20th century, JC Penny chain has got the attention of customers, its freestanding stores have got the

giving incentives to customers to get them to shop at their stores. These include buying clubs and a gift registry service. Sears is a corporation who's CEO is Arthur Martinez. He has turned the company around in most recent years. Sears has adopted new more relaxed policies on employee relations. The employees have gone from conservative dress codes to "business casual" although they still "suit up" when meeting clients. (www.vault.com) Sears has also 4 implemented flextime and has

Feinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5

Other competitors would include JC Penney, Target, and Eddie Bauer.      Sears is in a very competitive retail environment. JC Penny and Sears have been competitors for many years. They are both currently targeting the teen market to buy their jeans by gearing their advertising toward them. While both JC Penney’s and Sears are considered department stores, Wal-Mart is considered a variety store and this is what

In 2011 when Ron Johnson was appointed CEO for J.C. Penney, his plans were to transform the stores image and brand. Under Johnson, J.C. Penney’s would go through a dialectical theory concept of change. According to Gill Hickman (2010), “…dialectical theory, change occurs when people responsible for existing organizational values, goals, or modes of operation encounter opposition form people whose opposing perspectives gain adequate power to challenge the status quo resulting in the creation of

Sunday which has drawn much customer interest to the company. The new unique layout of the stores that Ron Johnson is pushing through will make the stores easier to navigate through. Customers will also have a unique experience from any other store with the additions of “Town Squares” and “Main Streets” into all stores. J.C. Penney is an old company and so people are familiar it, which will give it a step up when advertising its new retailing approach. With consistent prices, J.C. Penney will not

Fair and Square Retail Strategic Analysis: JC Penny Professor Maria Kalamas MKTG 4300/01 Basic Retailing- Spring 2012 Team Shopaholics Anonymous Vaughan Alexander | Marshall Gingles | Sean Lehnherr | Aftiam Ramli | Juan Torres Table Of Contents Introduction 01 Multipart Analysis of the Retailing Mix Customers 04 Customer Service

next three to five years. Macy’s company background Macy’s is one of the oldest enterprises in the United States, based retail chain of departmental stores. (Hoovers.com) It was founded by Rowland H.Macy on 14th Street and 6th Avenue in New York City in 1858 with the name of R.H. Macy & Co. The corporate headquarters are located in Cincinnati, OH. Lately, the company was bought by Isidor Straus and Nathan Straus. Macy’s grew from its meager beginning into America’s department store. In

Macy’s Integrated Marketing Plan Executive Summary Macy’s Inc. is a well-established, historic and profitable company that is known as a quality yet affordable department store. Macy’s is an American icon; therefore our objective is not to change this image, but to modify it to appeal to a more youthful market. With our main objective in mind, we have proposed an Integrated Marketing Campaign that is geared towards our target market of young adults. By choosing alternate forms of media that appeal