Globalization may be an overused word, although the new version of international capitalism is still so recent that the actual system on the ground has outrun the scientific and theoretical vocabulary that describes it. As a system, international capitalism is rapidly eliminating geographical and political boundaries, as Marx predicted in the 19th Century. In the global, postmodern economy, branding also involves relentless synergy and tie-ins between various diverse lines of products. Films and cartoons market their images to toy companies, fast-food restaurants and cereal manufacturers, generating billions of dollars of revenue annually, as does the commerce in seeds, genetic materials and even human body parts. Western science and technology have been synonymous with modernization and development in India and other Asian nations, even though this paradigm ignores the historical and cultural that has existed in many civilizations over the centuries.
In No Logo, Naomi Klein was highly critical of globalized capitalism and the consolidation of giant corporations and highly standardized brands and chain stores like Wal-Mart, the Gap and Starbucks. All of these companies are not attempting to become that "one overarching brand under which we consume, make art, [and] even build our homes" (Klein 1999, 2009, p. 130). Even the retail outlets are completely uniform and clone-like, with one Kinko's, Blockbuster or McDonald's looking basically like any of the others. By 1998,
Globalization is the international influence, change, and interaction within or between countries and or nations. This creates an idea of connectedness between the facilitating nation and the nation being influenced. Within this interaction and influence on another nation there becomes this desire to become a “trendsetter” through the use of products and other various commodities throughout the world. One such example can be seen through the United States which is associated with so many different types of brands such as Coca-Cola or Nike. These influences and trends though cannot be simply placed anywhere, rather they are developed and strategically thought of
Naomi Klein in her book No Logo outlines her thoughts as to how marketing and advertising by a company has made a dramatic shift from showcasing a product, to the branding of the company name. Companies have now shifted their focus to creating an association between the company and an idea. The company then uses this idea to sell their products.
The business world is becoming increasingly global. As a result of this, many companies, such as Costa Coffee and Dyson, have changed their strategies in relation to the markets they target or where they produce. Does the increasingly global nature of business mean that all organisations need to change their strategies significantly to achieve higher profits? Justify your answer with reference to Costa Coffee, Dyson and/or other organisations that you know.
Globalization involves a variety of links expanding and tightening a web of political, economic and cultural inter-connections. Most attention has been devoted to merchandise trade as it has had the most immediate (or most visible) consequences, but capital, in and of itself, has come to play an arguably even larger role than the trade in material goods. Human movements also link previously separate communities. Finally, there is the cultural connection. All the individual data would indicate that we are undergoing a process of compression of international time and space and an intensification of international relations. The separation of production and consumption that is the heart of modern capitalism appears to have
Capitalism and globalization is often associated with the United States, the stock market, and other big concepts. However, capitalism is just as much about these big concepts as it is about buying a pair of jeans. It is hard to wrap our heads around the idea that buying a pair of jeans at a local department store in California can affect a factory worker in Guangzhou, China. However, it does. The world is very interconnected, and decisions made in one part of the world can affect someone on the other side of the world.
Personally, controversies in global capitalism is one of the most interesting that I have taken so far. After the first module which comprised of different topics, including topic 1 was about introduction: The politics of the global economy, topic 2 was about the history of the world economy, topic 3 was about neo-liberalism & global capitalism and topic 4 was about protesting global capitalism. However, topic 1 was the most remarkable topic in my opinion because it gave me the basic understanding about capitalism and the reasons behind its controversies. There were two readings that I found interested, including ‘Is Modern Capitalism Sustainable?’ by Rogoff and chapter 1 ‘Introduction: The politics of the global economy’ by O’Brien and Williams.
• Describe the concepts of capital and globalization presented in the introductory essay. Karl Marx is describing capital as a social order based on the class of people (Longhofer).
Economic globalization has become the most important feature and a general trend of present world economic development. Globalization is a phenomenon and also a process of development of mankind and human society (Hamilton, 2008). It is the essential feature of the modern age. Globalization is the cross-border flows of capital and goods, including capital, labour, technology and natural resources (Bożyk, Misala & Puławski, 2002). Economic globalization is a historical process, and the germination of it could date back to the 16th century. After the industrial revolution, capitalist commodity economy, modern industry and transportation have been developing rapidly. The world market was fast expanded and the foreign trade was
There have been many cultural changes in these three foreign areas that have created trends that lead to globalization. Globalization today is an important part of everyday life but at the time of this book being written (1994) there was still a large amount of skepticism of this idea. Each of the three areas has strong examples of culture change to show The Golden Arches push toward a more globalized world.
In article ‘No Logo’ Naomi Klein talks about closing down manufacture plants and the techniques that big companies use to maximise their profit. She makes several important points, which show us the reason why this is happening and what effects it has on people. The article shares her arguments and analysis of the situation, and this review will look at and evaluate them.
One of the key attributes of modernization is the globally interconnected marketplace. The globalization of consumerism allows for companies and their goods to be recognized internationally. The United States (followed by the United Kingdom, Germany, and China) is one of the most culturally influential countries in the world today. It sells its music, clothes, movies, literature, products, and perhaps most recognizably, its fast food, all throughout the world. Companies like McDonald’s and Coca Cola are archetypical examples of this. This globalization is believed to be creating an increasingly homogenous world because Western values and lifestyles sustain the possibility of obliterating countless unique, local cultures that don’t posses the means to market themselves to the rest of the world.
“Globalization is not just one impact of the new technologies that are reshaping the economies of the third millennium” (Thurow 19-31). When speaking of globalization, most people will not have a complete understanding as of what it actually means or what aspects of the world it affects. Globalization promotes free trade and creates jobs. The capital markets attract investors, resort cheap labor, and leads to job losses in some areas of higher wage. While all of this is happening, the world economy is being effected: economically, culturally, socially, and politically.
Globalization is changing the economic landscape in ways humans have never experienced before. Now more than ever corporations are moving their means of production overseas seeking the cheapest possible wages to produce their goods. This not only is affecting the labor market here in the United States, but it is seriously affecting the lives of workers worldwide, mainly impoverished nations. Low pay, long hours and almost no regulations regarding working conditions are contributing to the horrible working and living environments these workers must endure so that corporations can make the largest possible profits. Union have also felt the repercussions of globalism. Membership continues to plummet, and employers are benefiting from lack of government regulations that are opening the spillway for global capitalistic domination. Unions are losing ground on every front. It is essential that labor unions make some drastic changes in their structure, their policies and their organizing strategies so they can face the new challenges posed by a global economy ran by global capitalists who currently hold all the chips.
At this point of time, globalization has grown to be a phenomenon that is significantly important economically, politically, and culturally. The amalgamation and incorporation of the world economy around the globe has reshaped business. Not only this, it has created "new social classes, different jobs, unimaginable wealth, and, occasionally, wretched poverty" (Kiggundu 2002, p. 4) by restructuring the lives of the individuals. For some, globalization is associated to modernism and contemporary practices. Others understand it as American domination (particularly those living in Asia). On the other hand, some people believe it to be the emasculation of America (Kiggundu 2002, p. 4).
Introduction: The lives of people are impacted by international economics and world politics. What is an International Political Economy? The international political economy is how economics and politics intertwine. “These are both very important aspects of international relations and have become more important internationally in recent years because of increased levels of trade, economic interdependence between countries, and the growing impact of international economics on domestic economics.”( International Politics P.312)