Summary Of No Logo By Naomi Klein

The rise of corporations in America in the mid to late 20th and 21st centuries directly coincides with capitalism and globalization.

Juliette Beck's speech, "Reclaiming Just and Sustainable Communities in the Age of Corporate Globalization" neither adequately described the problems of globalization as it is currently structured, nor did it provide any answers to the problems with it, either the real problems that actually exist (labor and environmental exploitation) or the problems that Beck purported (large corporations). Primarily, Beck's speech was flawed in that it was incoherent and empirical incorrect. For instance 1) it purported the idea that globalization was "not inevitable", 2) it called upon the myth of "small is beautiful", confusing the real problem with globalization (Capitalist structure) with a false problem

One of the ideas in the book includes the Globalization: The Super Story of which Friedman presents. Freidman identifies himself as one of the firm believers of the globalization. In his perspective, globalization regards the concept that people carry with them a bid framework through which they examine events, the world, decide what is relevant or not.

In the chapters, “The Discarded Factory” and "A Tale of Three Logos," Klein explains the globalizing effects on brand name multinational corporations? In the first chapter, “The Discarded Factory,” Klein tells about how corporations are putting much less of an emphasis on the production side of their business and more of an emphasis on the brand name they build. In the second chapter, “A Tale of Three Logos,” Klein talks about how three large corporations, Nike, Royal Dutch Shell, and McDonalds grew their brand.

The book I choose focuses on branding, and often makes connections with the anti globalisation movement. This book is divided into four sections: No Space, No Choice, No Jobs and No Logo. The first three sections deal with the negative effects of brand-oriented corporate activity, while the fourth discusses various methods people have taken in order to fight back.

problems that are appearing and many of them can be seen to be connected to

In reviewing the case for module three on Mattel I couldn’t help but notice how similar a case study this was to another multinational corporation (MNC). That corporation is Nike. It seems that around the time I was entering my teenage years more and more corporations where being placed under this microscope. This was a direct correlation of globalization. Every industry leader has gone through this as a result of being a industry leader and a trailblazer in globalization; Wal-mart in retail, Nike in shoes and Mattel in toys. Still, in all investigative coverage there is the one that rips the lid of and sheds light on a world we couldn’t have imagined and have never seen.

"A person can be a product, a brand, or an icon too.’’ says Shira Springer

and a range of cultural practices. As neoliberalism depends on consent it cast its net wide

In this chapter, Thomas Friedman looks at how cultures and societies will have to deal with and adapt to the changes that globalization brings to the way of doing business. It affects whole companies and individuals. He gives the perception of the world is flattening by comparing the Industrial Revolution to the IT Revolution that is happening right now. The flattening process was identified by Karl Marx and Frederich Engels in the Communist Manifesto, published in 1848. Marx’s writings about capitalism state “the inexorable march of technology and capital to remove all barriers, boundaries, frictions, and restraints to global commerce (Friedman 234).”

The global economy has not always been driven by large corporations. In fact, the idea and product of these globalized giants were not truly prevalent until just over a hundred years ago. In the first year of the 20th century works were under way to create a business firm that was so large it would become the world’s first large corporation. J.P. Morgan and a group of companies in the steel industry developed and created the U.S. Steel Corporation. The company would go on to become America’s first billion-dollar organization due to being built around nearly all major producers of steel, iron, and coke at the time. A near monopoly on the industry had effectively been developed and created. While this institution was private not all

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Everywhere a person looks they see brand logos. Nobody can go one day without seeing a logo such as Nike or Under Armour. Big name companies have their logos appear on billboards and commercials all over the world. The movie No Logos displays how companies get people to notice their brand in every part of the world. In order for one to better understand globalization and work and the economy, one could view No Logos to see examples of how companies get their name internationalized and how big name companies affect workers.

Is there any possibility of a completely divided world with no trades between countries, no travels, no alliances, and no communication? Since almost 40 years the world has been going through a process of globalization that makes possible to say that the answer for this question is a strong no. According to Hirst, Thompson, and Bromley “It is widely asserted that we live in an era in which the greater part of social life is determined by global processes, in which national cultures, national economies, national borders and national territories are dissolving. Central to this perception is the notion of a rapid and recent process of economic globalization” (2015). Nowadays it is well known that only global companies get success in a long-term and a lot of this companies have moved from care on customizing products to providing standardized items. Globalization is leading the world to behave in different ways, Ikeaization and Mcdonaldization are processes that are being used for the companies in order to achieve certain goals, but also these processes have been playing a big role in today’s world globalization and have been impacting in the culture as it is known nowadays. Some people believes that Globalization is leading to a Mcdonaldization perspective while other people maintains that is better described with an Ikeaization perspective. This essay will scrutinize some examples about Mcdonaldization and Ikeaization, as well as the impact that globalization has over the