If you look above you would be mesmerized by the ad, the beautiful colours, the gorgeous girl, the facts and then the product. Many people are blinded by believing that these new products will make people more specifically the targeted audience of young women more beautiful and that if they wear this product they will become as pretty as the girl in the ad. During this speech the topics that will be covered are the images, language use and AIDA (attention, interest, desire and action). Also about how they have used different types of techniques such as using famous people, using the product in the ad and using bright beautiful vibrant colours to captivate the audience. Firstly the images, in the ad you will see many images that will catch your eye starting off with the model Adriana Lima, who is a very famous model known for walking down the runway for Victoria's Secret. When girls see her face on the ad you are captivated by her beauty and think to yourself “if she’s wearing it and looking that pretty then if I wear it I will be too”. Another image on the ad is the most important the product, you see it next to the model's face and avert your eyes from the model to the design of the product. You also look next to it to find the other shades and colours the lipstick comes in which makes you ultimately want to decide which shade you like the most. Also if you look in the background you can faintly see all the different kinds of pretty flowers which match the colours of the lipstick, the flowers can also reflect on the beauty which is what the ad is trying to make you think so you can buy the product. Secondly language use, looking around the ad you can see lots of writing, especially the brands name Maybelline attracting the audience and almost making it stick in their minds. Another thing that has to do with language is the brand's motto “maybe she’s born with it. Maybe it’s maybelline” making us believe as the audience that Maybelline is almost a natural look. Next to the lipstick it shows information about the brand and facts about how it has improved, it also says things like how is has 3x the power of lip balm, how the colour “comes alive” also saying how it protects the lips as a moisturizer. Reading
The largest, most eye-catching image in the advertisement is that of a model of color. Then, to pose contrast, the advertisement also provides an image of a very light-skinned model. Additionally, there are models with skin tones in between. Further, the advertisement includes a male model. This fulfills the pathological appeal to identity; L’Oreal intends for a large variety of people to identify with this advertisement. As previously mentioned, other makeup brands have come under fire for not including makeup intended for darker complexions. They have also been criticized for not using models that represent these groups. L’Oreal aims to establish itself differently: this brand wants to cater to the lightest and the
All around the world in one way or the other, everyone tries to sell an idea or an actual thing. Everyone is always trying to convince each other by using different techniques to sell an idea or a thing. In order to sell and persuade an idea or thing, people have to tell it to an audience by using advertising and rhetorical strategies. Rhetoric is to transform and change a person’s perspective and truly convince them of something. An efficient way that marketers convince through rhetorical strategies is through advertising. A market that uses advertising a lot are beauty commercials like the Dove’s Real Beauty “film” commercial.
This is Beyonce’s fragrance so it makes sense that Beyonce is the model for it. Since Beyonce is a worldwide phenomenon that many people look up to, she really grabs the audience’s attention by being in the ad. Not only is Beyonce a brand of her own, she is also a very attractive woman. Beyonce attracts men with this ad because she is Beyonce and the sexy glance that she is giving. She also lures women in with this glance because they see Beyonce looking like Beyonce and they think that if they get the same perfume that Beyonce uses, they will be sexy like she is. She is using ethos by including herself in this ad which shows that this product is a reliable and credible because Beyonce herself is using the product and being her own spokesperson/advocate for the product. This is personal branding which really works well for this ad because this is Beyonce’s product and it shows just how reliable this product
They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.
The placement of the products and the words surrounding them are a key influence on how the advertisement is portrayed to the public. Makeup appeals to some people due to its ability to enhance certain features, for example eyelashes or eye color. In this particular display, all of the products that exemplify beauty remain uncapped allowing the consumer to better visualize how that product benefits them. It also conveys a sense of transparency because the brush doesn’t need to be hidden, moving the consumer to trust the claims of the other items on display. The other merchandise stands slightly obscured behind the enhancing products and appear to be sample packets instead of the actual bottle. Because of the white packaging,the item blends into
In the ad there is the custom of bright colors that is used in a soft way lot to get some kind of interaction and effect with the audience and the product itself because it “confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived”(Ciotti) meaning “colors influence how consumers view the "personality" of the brand.” (Ciotti) And from the looks of the personality of the brand it was known that Cover Girl has been out for a long time and knows what makes it a popular makeup brand that has made color affects a big part of their brand they used in their advertisements and
Baby Blues, the most common and mildest form of mood disorder can last up to two weeks after having a baby without the mother needing treatment.
magazines, on the internet, and practically everywhere there are ads. They make the customer feel as though they are not good enough, as if they have something missing. Weight loss products make claims, that are usually false, promising that the buyer will look and feel better about themselves. By showing pictures of other's results after using the product, a customer could be convinced into investing in the product themselves. Beauty products are advertised in a similar way. Usually targeted towards women, most of the time they contain pictures of beautiful women, using or wearing whatever lipstick, nail polish, or shampoo that the particular company is advertising. When a
Purpose: After listening to my speech, the audience will be more educated on Texas’s roadside attractions, as well as relate to the sites I will discuss in my presentation.
I. (Gain attention and interest) Many of us have encountered 3D technology at one point in our lives such as the red and blue comics usually found at the back of magazines, or a have watched a 3D movie at IMAX. It is with no doubt that, we all find this technology to be a fascinating one.
Create a 5-6 minute presentation using PowerPoint visuals. Make sure your PowerPoint follows the guidelines discussed in class. The purpose of the presentation should be to inform the audience. Your presentation should reflect a topic, theme, or issue relevant to your major. For ideas of topics, you may consider looking at issues of Crains’ Chicago, The Wall Street Journal, Bloomberg BusinessWeek, The New York Times, The Chicago Tribune, cnn.com, The Huffington Post, NPR.org, Slate, Wired, or industry-specific papers/journals in your area of study.
some pay equity progress has been made primarily in developed countries in Canada and Europe,
I want to share with you about a process that can be helpful in determining a major. The process includes determining possible college majors of interest, collecting data
Transition signal: In conclusion, the next time you fill up your gas tank might not be cheaper, but at least you will know why you are paying more for gas.
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