Death rates among teenagers from texting while driving have surpassed rates from drinking and driving, according to a study by Cohen Children’s Medical Center in New Hyde Park (“Study: Texting and Driving, 2013). After AT&T conducted a national survey of 1,200 15-19 year olds, results showed 75% of participants responded that texting while driving is a common occurrence among their friends. Beginning in 2010, the company’s “It Can Wait” campaign was originally geared toward the teen audience. However, after AT&T realized it was not just teenagers who were texting and driving, but also adults, it recently broadened the audience to every driver with a smartphone. With the ultimate goal of reducing the number of car crashes caused by texting while …show more content…
As of September 2014, still early in the campaign, the company had raised over $20,000 in just 20 days (“Downs Designs Raises Over $10,000 in 24 Hours,” 2014). Down syndrome occurs in approximately 1 out of every 700 babies born in the United States (“Facts About Down Syndrome,” 2014). As a result, the level of awareness is not as high as that of disabilities that are more common. This campaign caters not only to the active publics, which would include parents and close members of someone with Down syndrome, but also aroused publics, who recognize and care about the issue at hand, but are not as knowledgeable about Down syndrome. Currently, Downs Designs offers 18 styles of jeans for adults and children, long and short-sleeve shirts, as well as many more items in the planning stage. As of September, the company had raised over $20,000 in 20 days. …show more content…
With the progression of social media, the company sought a way to get its name out and connect people with the brand, both online and offline. With the primary goal of increasing sales of Coca-Cola over the summer, the company also aimed to get people talking about Coke again. It wanted its customers to actually consume the product, not just be fans of Coca-Cola.
The campaign was launched to retrieve sales, as in the prior month, 50% of teenagers and young adults had not tasted a Coke (“'Share A Coke' campaign,” 2012). Originating in Australia, Coca-Cola wanted to revive the idea of people getting together and having a good time over a Coke. It aimed to initiate conversations with close friends and between those who had lost touch. Social media took off almost immediately. With a broad target audience in mind, Coke enabled people to be engaged in different ways. Individuals could get highly involved with the campaign or simply purchase a drink and give to a friend and still enjoy the fun. Fans became the face of the
Coca Colas strategy is to target the distinct market groups that are divided by competitive intensity and socioeconomic levels. They have implemented a planned product, pricing, and packaging strategy through certain channels of distributions so they can gain operational efficiency within the company. Coca Cola have used such events as the Super Bowl and the World Series to attract the consumers attention with their commercials. The customer surveys help the Coca Cola company with their marketing strategy and show, which adjustments would need fixing. Such marketing strategies such as phone surveys, social media, mail surveys, e-mail surveys, and text messaging assist the company on further marketing strategies on improving their revenue.
Imagine the idea of a college student driving back to her dorm from the grocery store. She waits patiently for the light to turn green as she sings to her favorite song on the radio. Finally, its time for her to go and she accelerates through the intersection. Little did she know a man that had too many drinks would come flying through the red light. The last thing she saw was the headlights of his car. Drunk driving is a heartbreaking occurrence. Every day drunk drivers are imprisoned, either for traffic violations, dangerous driving, or accidents. People that make the mistake of drinking and driving not only put themselves in danger; they put all of the other people on the roads in danger. Innocent lives may be lost because of another’s
Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and
a. Drunk driving may be defined as driving a motor vehicle with the presence of alcohol in the blood exceeding the permissible limits on the country's legislation.
Consistently in the United States around one out of ten individuals are slaughtered by occupied drivers, and around 1500 are harmed somehow in crashes by these unreliable, diverted drivers. A standout amongst the most risky, diverting exercises that many individuals do is messaging while at the same time driving. It is to a great degree perilous in light of the fact that individuals who do this are putting more consideration in messaging, and they take their eyes off the street while they are driving, which expands the possibility that the driver can lose the control of the vehicle, and could cause a crash or even in a most pessimistic scenario could slaughter other individuals. At the point when a man is messaging, she/he is considering different things other than focusing on driving. This is exceptionally hazardous on the grounds that it could influence the driver to lose control of the auto and moderate her/his cerebrum's response time in the event of a potential mischance.
In the instance of drunk driving, the actions of the drunk driver are related to the safety of the drivers within their proximity and therefore affects not only the driver but others as well. Our previous moral experiences allow us to determine what the intentions of the drunk driver might be. Some drivers may choose to drive under the influence of alcohol because they have had an emergency that requires them to be at a certain place and they do not have the means to reach to their destination except for driving themselves. In this case, the context becomes complicated and intricate. However, if the driver is risking his own and other drivers’ safety, it becomes clear that their intentions are based on nonchalance and disregard for others.
The soft drink industry is currently in a decline. One of the reasons is due the concern of health issues related to soft drinks. With the Share-A-Coke program, there has been a growth in sales of Coca Cola products. This success is due to the increase in social media activities generated by the idea of sharing. Customers are able to find personalize Coca Cola and are sharing them with people around them. This is important because we are targeting groups of people in various categories instead of just a specific audiences. The competition has not created any kind of promotion that is similar to this.
Drunk driving is considered a serious crime in every state. It is wrong, irresponsible and wastes many lives. People who abuse alcohol hurt everyone around them, endanger public safety, and create carnage on the nation's highways. There is nothing positive that can come out of drunk driving, so why do people do it? It is society's job to punish these menaces and try to take control of this out of control issue. America doesn't want to watch idly as hundreds of people are killed each day. We want to take a stand and let the world know that we may be the 'land of the free and the brave' but there is nothing brave or free about driving drunk. What should be done about this problem is debatable and certainly open to discussion, but the first
Reading about DUI’s are quite dismaying because of how often they occur. It is also dispiriting because a convicted drunk driver has driven drunk about 80 times before his or her first arrest which means people actively disregard the lives of others every time they get on the road intoxicated. On average 28 people die of drunk driving related injuries daily. And unfortunately, these people’s death were futile, because they could have been easily avoided. From 2003−2012, 3,752 people were killed pointlessly in crashes involving a drunk driver in New York Reading about this incident would make me more aware as a future driver. I would take drunk driving more seriously and be cautious on roads, especially when I see a driver displaying erratic
Driving while under the influence of alcohol has been an issue over the years. It has caused many car crashes and some even fatal accidents. Not only will it cause pain and suffering on the victim but to the family and friends around the victim it could be very devastating. For many, one drink can be the one mistake that could follow them for the rest of their life. There are many ways to prevent drunk driving but how will they be implemented?
“Have one drink for the road” was, until recently, a commonly used phrase in American culture. It has only been within the past 20 years that as a nation, we have begun to recognize the dangers associated with drunk driving (Sutton 463). According to the National Highway Traffic Safety Administration, this year 519,000 people, or one person per minute, will be injured in alcohol-related accidents. 10,839 people will die in drunk-driving crashes this year – that is one death every 50 minutes. The heartbreaking part is, every injury and lost life due to driving after drinking can be prevented. Drinking while driving “accidents” are not merely “accidents.” Getting in a vehicle after consuming alcohol, which severely affects the function of
In 1910, the city of New York was the first state to pass the law against drinking and driving along with California and other states. Therefore, this given law banned driving intoxicated under the influence of alcohol but there was no designation about what caliber of intoxication was considered as “drunk driving”. Later on, in 2000, Congress assigned .08 BAC (Blood Alcohol Concentration) as the illicit limit. Drunk driving is a serious problem in today’s society. Drunk driving can be very pernicious, yet lots of people drive under the influence of alcohol every day. It is definitely illicit and considered a crime in the United States, however, the laws may vary
They continue to grow when it comes to social media “in Septmber,2015 they used Twitter so that fans could share a coke. Twitter built an emoticon so that every time fans share a coke two bottle would cling together, making a noise and making fans feel like they are saying cheers together” (Staff, 2015). With added social media Coca-Cola has to make sure that their privacy issues stay intact. The company last updated their privacy policy on December, 9th 2015 and there has been no privacy issue’s to date (COCA-COLA PRIVACY POLICY, n.d.). Coca-Cola’s goal is to reach out to as many different age groups as possible, they also practice this same philosophy when choosing their
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that is virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity status. Some people buy coke, not only because of its taste, but because it is widely accepted and they feel like they are part of something so big and unifying. At the other end of the spectrum, certain individuals choose not to drink coke, based solely on rebelling from the world's idea that coke is something of such great power. Overwhelming is the best word to describe
In the Coca Cola Company, they are applying several components of advancement including advertisement. Coca- Cola has engaged in mass media, in which, has been compromised into sectors of television announcements, outstanding circular media (ex. Magazines, coupons,billboards,etc.), and social media (ex. Twitter, Pintrest, Facebook, Instagram, etc.). Coke’s classical choice of broadcasting its brand has gained productive marketing experiences. Coke’s trademark can be identified all over the globe, and it is an essential to the stamping of it’s representation in the forum.