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Informative Essay On Drinking And Driving

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Death rates among teenagers from texting while driving have surpassed rates from drinking and driving, according to a study by Cohen Children’s Medical Center in New Hyde Park (“Study: Texting and Driving, 2013). After AT&T conducted a national survey of 1,200 15-19 year olds, results showed 75% of participants responded that texting while driving is a common occurrence among their friends. Beginning in 2010, the company’s “It Can Wait” campaign was originally geared toward the teen audience. However, after AT&T realized it was not just teenagers who were texting and driving, but also adults, it recently broadened the audience to every driver with a smartphone. With the ultimate goal of reducing the number of car crashes caused by texting while …show more content…

As of September 2014, still early in the campaign, the company had raised over $20,000 in just 20 days (“Downs Designs Raises Over $10,000 in 24 Hours,” 2014). Down syndrome occurs in approximately 1 out of every 700 babies born in the United States (“Facts About Down Syndrome,” 2014). As a result, the level of awareness is not as high as that of disabilities that are more common. This campaign caters not only to the active publics, which would include parents and close members of someone with Down syndrome, but also aroused publics, who recognize and care about the issue at hand, but are not as knowledgeable about Down syndrome. Currently, Downs Designs offers 18 styles of jeans for adults and children, long and short-sleeve shirts, as well as many more items in the planning stage. As of September, the company had raised over $20,000 in 20 days. …show more content…

With the progression of social media, the company sought a way to get its name out and connect people with the brand, both online and offline. With the primary goal of increasing sales of Coca-Cola over the summer, the company also aimed to get people talking about Coke again. It wanted its customers to actually consume the product, not just be fans of Coca-Cola.
The campaign was launched to retrieve sales, as in the prior month, 50% of teenagers and young adults had not tasted a Coke (“'Share A Coke' campaign,” 2012). Originating in Australia, Coca-Cola wanted to revive the idea of people getting together and having a good time over a Coke. It aimed to initiate conversations with close friends and between those who had lost touch. Social media took off almost immediately. With a broad target audience in mind, Coke enabled people to be engaged in different ways. Individuals could get highly involved with the campaign or simply purchase a drink and give to a friend and still enjoy the fun. Fans became the face of the

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