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Porter's Five Force Model Of Industry Analysis

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Industry Analysis
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Table of Contents
Part 1 3
Industry analysis using Porters Five force Model 3
Finance Industry 3
Healthcare Industry 4
Automobile Industry 4
Consumer Goods Industry 5
Telecom Industry 5
Technology Industry 6
Better performing and less performing industries 6
Profitable industries 7
Recommended industry for team strategy project 7
Part2 8
Underperformance of few companies in consumer goods industry 8
Difference in performance of companies in consumer goods industry 8
Large target Market 8
Effective Market segmentation 8
Effective marketing strategies 8
Recommended company for team strategy project 9
References 10

Part 1
Industry analysis using Porters Five force Model
Porter’s Five Force Model is invaluable in analyzing the competitive strengths of an industry. Below is the diagrammatic representation of the model for better understanding.
Figure1: Porter’s Five Force Model

Source: (Porter, 2011)
Based on the above-represented dimensions of the model, the competitive strengths of the following industries are evaluated.
Finance Industry
Threat of new entry
The licensing formalities in this industry are quite high and thus the threat of new entrants is quite low (Duygun-Fethi & Pasiouras, 2009).
Threat of substitutes
Considerable high threat of substitute as mutual funds and government securities is increasing (Duygun-Fethi & Pasiouras, 2009).
Bargaining power of suppliers
Financial industry is

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