Analysis Of Porter 's 5 Forces Analysis On Fitness Industry

The rise of the U.S. health club industry can be traced back to the 1980s and 1990s when the majority of health clubs emerged. By 2004, this $14 billion industry claimed 41 million members. Although the health club industry operated in a perfectly competitive market, several prominent key players gained large market share, including Bally Total Fitness and 24 hour Fitness. This perfect competition encouraged entry of smaller emerging firms into the industry. In 2004, the health club industry consisted of 26,000 clubs in the U.S. Of this growing market,

Pestle Analysis The PESTEL analysis covers the analysis of Political, Social, Technological, Environmental and Legal factors to scan the organization’s external macro environment. The PESTEL analysis of Best Buy Co. is as follows: Political: Best Buy operates majorly in U.S. and Canada. At present both countries has stable government, therefore, Best Buy do not face any significant political threat.

Physical Health should be a priority to any human being. We are given one life and should optimize every single day of it. With that, I would enter the Planet Fitness Industry. This company has created; what I believe to be, one of the best environments for getting and/or staying in shape. I do believe a lot of gyms have a judgmental ambience that most people find to be very uncomfortable. So, those people simply opt out of pursuing a membership. I personally have obtained a membership at Planet fitness for over a year now. The environment is exactly how it is advertised to be. Attending this gym has inspired me to do more for any person seeking to better their quality of life. Not a single human should be afraid or feel judged for going to a gym.

As we now move on to the PESTEL analysis, it is important to discuss its importance. The purpose of the PESTEL analysis is to evaluate the environment in which the Home Depot operates. We analyse the political, economic, social, technological, environmental, and the legal environments so that we can better understand how the surrounding environment will impact the business of the Home Depot and how they will need to adapt.

PESTLE stands for:Political - The current and potential influences from political pressuresEconomic - The local, national and world economy impactSocial - The ways in which changes in society affect usTechnological - How new and emerging technology affects

Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and marketing. Finally, any recommended actions that may be considered for future planning will be discussed.

AHC is a health club known for its excellent health facilities which benefit their members with a wide range of exercises as well as facilities such as their café and beauty salon. However, the owner, Andy has come to realise that if his business ever were to expand, it couldn’t satisfy everyone and cater to each individual’s needs. AHC has many opportunities for further development and becoming an even more established health club with a wider target market but its competitors (other health clubs) pose as a threat towards them in pricing and facilities.

The health and fitness industry is a continuously growing industry. The fitness industry has doubled in size over the last 10 years, and is a $17.6 billion industry. North America has over 25,000 health clubs currently. Entrepreneur magazine named the fitness category the fifth hottest franchising trend in 2005 and since 2005 has continued to grow. There is also consistent growth of the young-adult population which is our primary target market. Cross-fit falls under the fitness category it is creates a broad desire for many people. Cross-fit creates desire for social activity, which creates a

leading competitors in the New Zealand gym industry. The purpose of this report is to identify

According to the rules of the gym and fitness industry has changed dramatically over the past five years to grow up healthy. The emergence of the budget demonstrated fitness chain at all times. Today, we turn to the attention of health care and more. Has spurred much of this growth. A franchise such as exercise currently has more anytime, anywhere has grown exponentially over the past

- To know what is the situation right now of fitness industry means if the situation is in the positive situation so it good to invest money on the business also opposite if the situation is in the negative situation.

This investigation has been prompted in order to strategically organize and plan for Power up fitness’s new venture. The missions, visions and objectives of the business will be assessed and planned to match their current market situation. These strategies will serve as guidelines for the stakeholders of the organization to execute, so their goals will

This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect.

There are many things the affect the growth of K9 Fitness, the main thing being the ever growing competition of the fitness industry. The fitness industry has been growing at an exponential rate all over the world in the last twenty or so years, especially now with the new health epidemic that many people are starting in their lives. The growth began in the United States and the United Kingdom, then started to migrate to other countries around the world (“Fitness firms flex,” 2001). Since then, it has seen the most growth in the last five years. Being healthy is always everyone’s first promise on their new year’s resolutions list and with the amount of healthy foods and gyms available to the public, it is easy for people to maintain that promise. K9 Fitness will be selective to those people who have dogs and love to work out with

The Health and Fitness Industry generates over $80 billion globally with about 151.5 million members worldwide. Since 2009 the number of gym memberships have increased roughly 25% per statista.com. Due to these statistics combined with my past knowledge and work experience in the fitness industry I have decided to pursue a future venture idea in this industry. To help me further understand the ropes I reached out to celebrity fitness trainer and gym owner Gunnar Peterson. Although he doesn’t operate a large commercial gym location, Gunnar has made a name for himself as one of the most trusted trainers in the industry.