Establish and adjust the marketing mix
Assessment Task 2: Project – Determine the marketing mix
The company I would like to talk about is Online Takeaway in major cities including Melbourne, Sydney, Perth, Canberra, Hobart, and Adelaide which provides features as order food online, customers just provides postcode on our website. Basically, customers have to choose restaurant and products they preferred online. We will delivered it within 20 minutes after delivered has been confirmed from the restaurants. The restaurants that are listed on our websites would be high quality and carefully selected by our crew.
Our restaurant’s key marketing plan is as the following:
Conduct the functions of different themes using our business name within the next financial year.
Gain customer loyalty by 25% after their first purchase with us
Gain an average sales for $20 for per customer before the tax
Ensure the business peak hours and days house capacity rate as 75%
1. For the new marketing opportunity and in relation to the product or service, answer the following questions?
Product:
Who is the product or service aimed at?
Individual members of the public: because anyone can order and use our service via website. This create opportunity for the company when determine business opportunity using application.
What key features and benefits do the products or service provide?
Product or service key features Explanation
Its purpose Delivery food to customer’s house
How it works
j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).
3. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.
Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.
On 01-07-2016 at 1715 hours I was dispatched to Poplar Bluff Regional Medical Center in reference to a sexual assault.
* From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to increase product revenue over time. Provide rationale for your response.
3. Repeat the Question 2 analysis, but now assume that the new marketing program is implemented.
All of us have experiences with marketing either professionally or as consumers. Therefore, this task shouldn't be too difficult. Put yourself in the marketer's position and generate ten interesting marketing questions that could be useful to the marketer. Try not to evaluate your questions, simply list interesting ones. We'll use these questions later to see how your questioning is changing.
Toyota has a manufacturing facility of the overseas of 50 in 27 countries, and is doing business expansion globally. Moreover, the Toyota car is sold by 160 countries of an overseas. The number of dealer is 8,485 dealers in the world (Expect Japan), and there are more than 270 dealers in Australia. We can buy Toyota’s product everywhere.
Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty
I frantically search through my pink and purple Janz Sport backpack while my father stands above me, the grinding of his teeth was able to be heard from three miles away. “I can’t find it”, I said. My mind was racing through ideas of how I can present an official document carefully assessing the most intricate aspects of my behavior, personality, and my intelligence. I was scouting for my fifth grade report. “I don’t think my teacher gave it to us, I don’t have it”, I said with the hopes that he would willingly accept my reason for not giving him my report card. Searching the premise of my bedroom, my father continues his investigation of the missing report card. “We will discuss this later”, he says as he exits the room.
When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the
Question: Outline the marketing process and explain the importance of each element of the marketing plan.
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and
I went to go see the play An Experiment with an Air Pump Friday night at Georgia Perimeter College. The play started at 8 so I got to the school 7:50. The parking lot was clean so I knew it wasn’t going to be a big audience.There was no problem for me getting seated everything was well organized. The room that the play was taking place was freezing cold and since I have low iron the extra cold room wasn’t doing me any good. The seating for the audience was set in the round and pretty close to the stage. After a few minutes of me waiting for the play to start the director Sally Robertson introduced herself to the audience, told us about the drama club and to cut all phones off. She said if there is any recording she will have to take the phone or any recording device and smash it with the back of her heel.
3. The marketing strategy of company is not so convincing because they can extend their product range with good