Ideal Body Advertising

On the lower left side of the advertisement, key information about the product is given, such as nutritional values and how the diet works. Finally, the advertisement features pictures of all of its products, helping to improve brand recognition. The SlimFast advertisement is effective because it achieves the key steps of being a successful advertisement: catch the viewer's attention, promote the product, provide key information, and create brand

Furthermore, I distinctively believe that this ad relies heavily on pathos to attract buyers. I believe this because sometimes people, women especially, believe that they are too overweight or too slim to look good in

This commercial is intended for working women who want to be healthy in general. This is determined based on how the woman in the commercial is portrayed. This woman is a white collared worker who has a busy work day. As a woman who works she is presented with typical food choices anyone sees in an office setting, deciding between fruits or brownies, or the stairs or escalator.

Celebrities everywhere are cutting out things from their diet that they do not need to in order to lose weight. Thousands of people will also starve themselves because they think that it helps them to lose weight, but it just hurts their body more. The writer exemplifies the problems in today’s pop culture to a new level to allow the reader to see how insane it really is.

I too have seen this commercial for a few years now on TV. I will admit that I have been curious on trying this product from time to time. Even though I am only in my thirties, no one wants to look old. I think this commercial is smart on using one of the most recognizable super model “Cindy Crawford”. They show a picture of her at 28 and now at 48, with the difference of 20 years there is not much of a difference, she looks great. I’m sure there is puffery in this commercial or photo touch ups, and they probably leave out the most important part by saying that Cindy exercises regularly and eats healthy on a daily base. Also, this Dr.Sebagh that invented this product has an accent and a look that makes you feel like “Wow, he must be really

The Betty White Snicker commercial is aimed at targeting the young audience, people leading very active lifestyle. The ad attempts to reach its target audience by making a contrast between Betty White and the young man who was criticized by his friends for playing like an old man . The person was old but after eating the Snickers, Betty White turned into a young and strong man. The implication of the advertisement is that young people leading active lifestyle start buying snickers because the product can makes them energetic and

The desire to change one’s body image is very prevalent in today’s society; and in most cases what people want to change is their weight. Companies who market diet programs and miracle diet drugs are very much aware of this commonality among consumers and take advantage of the susceptible nature of those who want to lose the weight and lose it fast. Among the multitude of pills, programs and promises that are offered as cures to the unhappiness of being fat, one new concept has emerged that stretches the boundaries of logic: the catabolic diet.

The ad wants you to think that maybe if you stopped eating unhealthily and ate more pop chips, you could look as attractive as Katy Perry and then everyone will want to be your friend. As absurd as the degree to which they might affect a person might sound, the level of sensitivity that people have towards themselves impedes them from thinking rationally about the absurdness of what such advertisements

Have you ever been watching television and a commercial for Hydroxycut comes on featuring a male or female who went from 250 pounds to 150 pounds and looks like a fitness model just from using Hydroxycut? Although these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative.

“Come on! It’s simple, just get up off your butt and stop eating so darn much,” a common phrase used when with addressing modern obesity. Yet, this fairly recent epidemic continues to plague and destroy around 93 million Americans (The Issue). Although, with Michael Obama’s “Let’s Move” Campaign making a head wave, the hope for a healthy tomorrow has been restored in the hearts of many Americans. Along those same lines it seems that these days you cannot turn on the TV or Radio without seeing an ad for this Gym or that weight lost supplement. Such items and services also suggest that we as individuals can exercise and never worry about the big, bad condition known as obesity. With all these resources,

In today’s society, the media, in many ways control the average consumer’s way of thinking. Bright billboards, catchy radio jingles, colorful magazine ads, and eye catching T.V ads play a major role in obesity in the United States. The one dollar double cheeseburger, offered by Burger King and McDonalds is a prime example. Burger King offers more meat with a better taste, and the advertisements are very colorful. Media tends to influence un-natural way of thinking among the average consumer. These ads usually misrepresent images of their target audience, using physically fit looking people in the fast food ads. A large number of these advertisements place a great deal of attention on the foods taste, rather than its nutritional value. This causes the consumer to overlook the risk and pay more attention to the taste and convenience. Well designed fast food media campaigns play a major role in the unnatural thinking that leads to obesity in the United States.

Obesity is one of the most common problems faced by people today. Since thirty-four million Americans are estimated to be obese, one out of every three Americans must live with this disorder. Obesity is defined as a body weight consisting of 20% or more above the standard ideal weight (http://www-med.stanford.edu/school/DGIM/Teaching/Modules/obesity.html#RTFToC12). In order to reduce obesity, most invest in diet and exercise programs. Recently, liquid diets have been positively modified, thus rising in popularity since their fall out during the late 1970’s. Out of the twenty million dieters, about one billion dollars will be spent this year on either medically sponsored liquid diets or over-the-counter liquid diet

Victoria’s Secret’s ad The Perfect ”Body” features ten young models each wearing a unique bra and panty set standing side by side. The target audience of the ad is Caucasian women ages 18 to 30 years old although the ad could be relevant to girls as young as 15 years old and as old as 40 years old. They are targeting them by featuring primarily young Caucasian women in their ad. While the ad appears to feature two non-Caucasian women, I believe this is a simple nod of inclusion as they are not representative of the diverse women in America. Both models have straightened hair and very European facial features.

Consumers think if the Kardashian’s are able to look this way using the product then they must be telling the truth, and it truly must be doing what they say it does. Through these words, the sisters are getting their audience to admit to the fact that they are in a way unhappy with their bodies, and that they do want to make changes. At the end of the dialogue, Kim says, “create the body you deserve…how hot can you be?” Here she is insinuating that due to what this product is supposed to do, make you lose weight fast, you will be viewed as attractive. In

One of the biggest misconceptions about body shape is that all thin people are healthy, and all overweight people are not. This means that ads that target size and help a person slim down are immediately