Human Resource Management of Zappos.com
Introduction
Human Resource management has a high impact on the overall organization being managed. HR management makes certain that human talent is used successfully and resourcefully to accomplish organizational goals. As an organization core competency, human resources has distinctive competencies that generates high value and sets apart an organization from competitors in areas such as productivity, quality and service, employee skills, and innovative changes. HR management activities can be grouped into categories which include strategic HR management; equal employment opportunity; staffing and talent management; compensation and benefits; and employee and industry relations. This paper will
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Zappos employees truly believe that above all else, the secret to customer loyalty is making corporate culture a priority which is directly driven from their Human Resource management.
Screening
Understanding Zappos high regard to corporate culture and customer satisfaction, they take screening for new employees very seriously and have methods to select only those individuals that will promote their corporate philosophies. Even with Amazon.com’s acquisition of the online retailer in 2009, Zappos.com culture and customer loyalty are as strong as ever.
Recruiting
Looking for candidates that fit with Zappos ideals has its struggles. Christa Foley, the recruiting manager at Zappos.com says their tops three issues with recruiting are how they hire someone with the technical skills that will also fit in their corporate culture; ways to incorporate social media in recruiting; and finding the right technical employees which is actually their biggest challenge (Moran, 2011).
Selection
All potential candidates will go through at least two interviews; a culture fit interview with the HR department and a technical fit interview with the hiring manager and possibly members of the team they would be working with. Even if someone makes it through the technical interview with flying colors, if there are red flags during the culture fit interview the candidate would not be hired. The
The role of a Human Resource department is ever changing in today’s volatile business environment. Over the years HR have become strong strategic partners within an organization by providing functions such as recruitment,
CASE 10: Zappos—They Do It with Humor When Zappos CEO Tony Hsieh was the featured guest on The Colbert Report, host Stephen Colbert grilled him about the company's success and customer loyalty. Hsieh replied that it's Zappos's goal to deliver WOW" in every shoe or clothing box. The company is consistently ranked highly as one of Fortune's "Best Companies to Work For Amazon's Jelieoris liked Zappos so much he bought the company. Customers First Zappos's relentless pursuit of the ultimate customer experience is the stuff of legend. The company offers fast shipping at no cost and covers return shipping if you are dissatisfied for any reason at any time. The Zappos brand is less about a particular type of product and more about providing good
the mindset of the CEO is that there is no limit to what Zappos can accomplish with the right leadership, which can make or break a company. A company that attempts to move their company into another industry, without doing research or contact customers to get feedback on what new product they want to sale in their stores. Keeping in mind that they have to answer to their stakeholder also executive members (Ferrell & Hartline, 2013).
Like I stated before in the introduction, it allows to evaluate the different reactions of candidates; namely how they react toward a stressful situation and how well they respond to questions. It also allows to know whether a candidate is motivated about the job he/she is applying for. It then becomes clear or easy for the recruter to decide whether a certain candidate will be a good fit to the organization given his/her qualifications. Thus, this type of interview requires some preparation from the interviewer. The preparation is basically reviewing the EEO (Equal Employment Opportunity) laws that allow the recruiter to avoid any kind of discrimination, developing an applicant profile by means of competency-based, behavior-based and talent-based techniques, and finally assessing what applicants want in an interviewer (friendliness, honesty…) and in a position that they are applying for (environment and culture in the organization). On top of preparation, the recruiting interview requires some kind of structure. A good recruiting interview needs to be highly structured. Otherwise, it won’t allow the recruiter to get as much information as possible from the interviewee. Along with the type of structure, the recruiting interview allows to have a broad selection of question sequences. To be more specific, the funnel, inverted funnel and tunnel sequences are the mostly used to allow a smooth movement from
Zappos is an online shoe and merchandise retailer that grew from a startup company in a San Francisco apartment to become a billion dollar company within a decade, while also being consistently ranked as one of the top companies to work for the past five (5) years. Zappos has 1,243 employees and had revenue of $2.2 billion in 2011. While the company cut 1,670 jobs in 2011, there was no voluntary turnover and more than 46,000 job applicants. (Vellota, 2013) This was accomplished by making good business decisions and adhering to a set of core values that everyone is expected to commit to. Amazon acquired Zappos in 2009 for $920 million, yet, it continues to operate independently to maintain their unique
Zappos is a risk taking organization where making mistakes is encouraged. You do not hear that too often, as we discussed in class mistakes are frown upon, at Apple the employees are sometimes beaten! At Zappos, call center workers are prompted to try new things to delight customers. Managers are asked to take their team members out of the office as a way to get them to think about their jobs differently and create stronger bonds. There main goal is to be
In the year 1999 “Zappos” an online sales company was formed. A company formed from exhaustion and frustration, yet has stood the test of time. For almost a decade, the company’s structure, its core values, business ethics, style and goals are cutting-edge.
Whether an organization consists of five or 25,000 employees, human resources management is vital to the success of the organization. HR is important to all managers because it provides managers with the resources – the employees – necessary to produce the work for the managers and the organization. Beyond this role, HR is capable of becoming a strong strategic partner when it comes to “establishing the overall direction and objectives of key areas of human resource management in order to ensure that they not only are consistent with but also support the achievement of business goals.” (Massey, 1994, p. 27)
Human Resource Management is the process of acquiring, training, appraising and compensating employees, and of attending to their labor relations, health and safety and fairness concern. “Human Resource Management is a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an array of cultural, structural and personal techniques” Storey (1995)
In an era of increasing competitiveness, globalization, economic rationalization, deregulation, technological revolution and changing workforce there is an ever-increasing need for human resource management to be able to capitalize on the special challenges that this changing environment brings. For a company to be able to successfully keep ahead of the competition, human resource management is seen to be a significant contributor.
The role of the human resources (HR) department can play a significant role in the success and achievements of an organization. The department, which has evolved from the
HR managers will be faced with the challenges of recruiting and retaining the right employees for their organization. The first step would be identifying your organizational culture and the cultural and skill competencies required for success. This will give the recruiters the guidelines by which to assess viable candidates. In developing these objectives for creating an effective recruitment process, we will have to have in place a process that differentiates us from other companies. This strategy for success will provide candidates with sufficient and correct information about job expectations. The following will be address as part of the strategy:
The evolution of Human Resource Management has transitioned from a very simple administrative function to a very multifaceted strategic function that still includes administrative, operational, and strategic tasks in the organization. In the beginning of Human Resource Management, the roles of Human Resource personnel was mainly just to hire employees, deal with compensation, benefits, legal issues, and the firing of employees. Today, Human Resources Management has progressed into an imperative involvement in the success of all attributes of an eminent business establishment.
The Zappos organization, in my book, is considered scarce in the aspect of customer service. There are little to no company that can even compare to its outstanding and distinguish customer service that they provide. I will be discussing several aspects of the Zappos organization in this paper.
Introduction: HRM plays a vital role in supporting business strategies while taking any business decisions at higher level of organizations. Human Resource Management which can make the effective use of human resource in order to enhance organizational performance and as a strategic business partner, human resources management can justify adequate funding for human resources activities. This assignment aims to investigate different human resource management issues. It will also provide us a clear view about the role and importance of HRM in achieving organisational effectiveness. It discusses about the formulation and implementation of HR strategies along with the contemporary issues impacting SHRM.