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Hrm 531 Week 4 Case Study Of Chemical Sales

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For the past quarter, it has become clear that chemical sales have been steadily declining. After researching options to improve sales, the team and I have cycled through the stages of the bridge model to identify the problem, generated options and have chosen two solutions (Adair, 2013). This memo outlines two possible solutions although we strongly suggest Option 1 as the first course of action. Option 1 will allow us to increase revenue and on a recurring basis. We are confident in recommending Option 2 after evaluating the timeline as we could implement this strategy almost immediately. Both of these are feasible options to achieve the goal through the most efficient means and focus on cause and effect relationships (Mele, 2010). Steps for Solving the Problem We became aware of this problem when we saw a decrease in the sales orders and smaller quantities on the orders that were replenished. After brainstorming, considering the facts and generating ideas, we narrowed down our suggestions to two possible solutions (Adair, 2013). We feel either would be simple to …show more content…

The benefit of an automatically renewing service is that it is income on a recurring basis, we can offer discounted products to referrals and we can foster loyalty (Starak, n.d.) by ensuring our customers never miss a shipment. This also benefits our customers because they will not miss a shipment due to a change in personnel on either our side or theirs. We can offer a 5% monthly discount to entice customers to sign up for the monthly deliveries instead of the current delivery times which average every 45 days. This increases the sales from an average of eight on the 45-day delivery schedule to 12 with a 30-day delivery schedule. This option would take 30 days to implement as we let our customers know about the new options and we get contract amendments to them to allow us to bill on a monthly schedule and the updated pricing

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