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How Useful Are Copywriter Rates?

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As a prospective copywriting client, copywriter day rates are probably one of the first things you'll think about. As well as giving you an indication of likely costs (or not, because copywriter rates actually give very little idea of how much a job will cost), copywriter rates can be a good indicator of a copywriter's quality. This is particularly true when you consider published copywriter day rates alongside a writer's portfolio and experience. Location too is important: a copywriter in, say Cheltenham, Gloucestershire, will probably have lower overheads and be able to offer more attractive day rates than a similarly experienced wordsmith in the Home Counties. Similarly, a good 'one man band' probably has lower overheads than a multi-person copywriting agency, while bringing equally good (or better) skills and experience. …show more content…

Many copywriters publish a guideline day rate on their website. Some even contain menus for different projects. Menus are fine when you are buying pizza or your daily latte. However, though menu pricing appears attractive at first, it may not be as advantageous as you think when choosing your copywriting partner. This is because more projects are different than are similar... In practice, once they have clearly understood the scope of the work required, many freelance writers prefer to give a fixed price project fee based on their given copywriting day rate. This is good for you, the client, because you can budget their copywriting more accurately. Provided you don't change the scope of a copywriting project halfway through, an experienced copywriter should be able to give you an estimate or quotation for your

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