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Westmount Retirement

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Westmount is a 125-unit Retirement Residence established in 1997 that offers both assisted living and independent supportive living options to seniors in the community. After a history of high occupancy rates, stable clientele and profitable operations the establishment is now going through a period of low profitability. After analyzing the costing system of the company and designing a new pricing model with the purpose of remaining as profitable as in the past while continuing to attract new clients; the main findings were: Strengths and limitations of the current costing model o Simplicity – Very easy to calculate and distribute cost between residents and apartments (strength) o Out of date – It did not consider the evolution in the …show more content…

3. The new system allows charging additional services required by the clients, generating more revenue. 4. Knowing which are the cost drivers , it will be possible to control costs more effectively (reducing fixed costs and increasing net margin) 5. Market analysis with direct competitor in the region suggests that studio prices are at least 21% lower and one bedroom suite prices are at least 40% lower than the competition in the new pricing model. Comparison with the general market suggests similar findings. MAIN REPORT

In May 2006, Westmount Retirement Residence was having very low profitability. Its very simple pricing model essentially charged each resident the same price per month regardless of their needs. This was due to a change in the patients´ demands. In the past, patients´ demands were similar and therefore the company´s pricing and costing system was appropriate. But changes in the population and in the requirements of the residents caused that the pricing model remained out of date and the costing system inappropriate. One of the problems observed when analyzing the company´s situation was that due to the costing system used it was not possible to have a clear picture of how much each of the services offered were costing. Consequently, it was clearly very difficult being able to define a pricing system that will give the shareholders the desired profit. The first step was to design a new costing system adequate for the company

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