preview

How The Technology Will Assist The Sales Process And Trust Based Relationship Selling

Good Essays

Introduction
This essay discussed about how the technology will assist the sales process and trust-based relationship selling. The sales process is the most important part of a salesperson’s job which included 7 inter-related steps. Trust-based relationship selling focus on solving customer problems, providing opportunities and adding value to the customer’s business over the longer term.
In modern society, technology has affected in every area and industries, and helped develop more advantage than tradition industries without technology. E-commerce, Customer Relationships Management (CRM) and online sales etc. are widespread use in many organisations around the word (Philip Kotler., 2013).
Sales process
The sales process consists of several steps that focus on the goal of getting new customers and obtaining orders from them. These sales process steps are prospecting, Approach, Need discovery, presentation, handling objections, close and servicing the sale. Technologies like Web-based technology can produce big organisational benefits for sales process. They help conserve salespeople’s valuable time, save travel dollars, and give salespeople a new vehicle for selling and servicing accounts.
Prospecting is the first step in the process that identifying qualified potential customers, which is essential to sales success as a database of inappropriate customers will waste time and money. Salespeople or companies can use searching engine like google or eBay to target and

Get Access