Hilary Rowland's 'Media Images Are Unistic'

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

I agree with Jean Kilbourne’s perspective which argues that women are misrepresented by the media because they have to live up to standards of body image that the media creates, which is a significant aspect of a consumer’s self-concept. Women are perceived to be skinny and light complexion. Even though that is not the case, the media continues to impact people. This leads to social comparison, which has an impact one’s self esteem because one then tries to evaluate her appearance by comparing it to the women depicted in these ads. There are however, some limitations to her arguments. For example, if women are as free as she implies then they are free to reject the messages of advertisements. Her argument can only go so far because it is not

Many people would argue that they personally feel exempt from the influences of advertising. But if this is the case, then why is the advertising industry grossing over $250 billion a year? The American living in the United States is typically exposed to over 3,00 advertisements in a single day, which means that he or she will spend two years of their lives watching television commercials. Advertisements are everywhere and we cannot avoid them. We see advertisements in schools, buildings, billboards, airplanes, bust stops, and so on. Not only are advertisements selling advertisements, but they’re selling values and beliefs, sexuality, images, and the normalcy of believing who we should be because an advertisement said so. Advertisements can create environments, but sometimes these environments can become toxic when consumers buy into its toxicity. One of the biggest toxicities of advertisements is the portrayal of women in advertisements. Though standards of beauty vary over time and by cultures, it seems as though the advertising industry is still buying into “the beauty myth.” This is notion that “the quality of beauty objectively and universally exists.” Though there have been strides to break this notion and attack how advertising has objectified women, it seems as though advertisements are objectifying women more and more. In most advertisements, we are not seeing women being depicted as who they really are, but being portrayed and objectified to be someone that they

The media pressures women to conform to the rail-thin models they display on their ads, and are

Malcolm X, a civil rights activist, stated that “The media’s the most powerful entity on earth. They have to power to make the innocent guilty and to make the guilty innocent and that’s power. Because they control the minds of masses.” Unfortunately, some people lose their lives trying to get an “ideal body.” From the article “NYC Girls Project - Media and Girls,” this organization conducted a study in 2010 that stated that “63 percent of girls think the body image represented by the fashion industry is unrealistic and 47% think it’s unhealthy. Due to these reasons and others, the media influences individuals in a negative way because of how it reinforces racial/gender stereotypes.

The female body image is highly influenced by the mass media and the media’s portrayal of women, ‘70% of college women say they feel worse about their own looks after reading women’s magazines’ (University of Massachusetts & Stanford University, 2006), the portrayal of women in the media has an unrealistic approach and brings out body dissatisfactions and this results in eating problems and disorders.

     Television and Magazines have a high impact on women today. In television the majority of female characters on T.V. are thin (Media’s not). Statistics show that the average adolescent girl’s unrealistic body images are due to the three to four hours of T.V. they watch (WVU). After women watch at least thirty minutes of T.V. or advertisements with thin women, they show signs of guilt, depression, shame, and body dissatisfaction (Media’s Negative). According

The increasing and widespread use of media, as well as it tremendous ability to influence its audience, has raised various concerns over the effects the media has on its viewers. One of the fields of increasing concerns is the idea that the media portrays unrealistic body images and that these portrayals have negative consequences on their viewers, especially so for women. Women have always been associated with ideals of beauty and a particular body image. The question arises as to how far the media further perpetuate these models and body images, and what are the consequences of these effects? When the media works to perpetuate such ideals of beauty and body image, the majority of the female population, who do not conform to such ideals and body type, fall prey to psychological issues resulting from body dissatisfaction such as depression, self-hate, negative moods, and emotions, particularly for the younger women. Such negative emotions, when evoked, can lead to negative consequences and actions for the affected female population, which include drastic, harmful steps such as crash diets, self-harm, or cosmetic surgery.

Through the use of imagery, the display of life-styles, and the reinforcement of values, advertisements are communicators of culturally defined concepts such as success, worth, love, sexuality, popularity, and normalcy. Of particular concern over the past two decades has been excessive use of sexual stereotypes, especially of women. Women are directly affected by this advertising, beyond the mere desire to purchase the product or service described. The influence of the media on people is tremendous, and the effect of advertisements that direct images of beauty, and the perfect slim figure have a harmful effect on a great deal of the world's population, especially women. The media has portrayed the “perfect body image” so successfully,

The largest forms of media we encounter in our daily lives are the advertisements and commercials we see on TV, the Internet and in magazines. One of the key strategies used to reinforce the feminine image is to depict every woman to be “thin.” This strategy is used all over the media and this depiction of “women should be thin” is negative. For example, “Seventeen” magazine, Pretty Little Liars star Troian Bellisario is featured on the cover captioning, “Get an insane body – It’s hard, but you’ll look hot.” This idea that the media is portraying to all women and girls is publicized wrongly. Everyone thinks that being thin is hot and if you are not thin, you don’t belong to society. However, this happens because women and girls are too taken away by getting slim,

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

The influence the media has upon all of society can have positive and negative effects on the public. The effect the media has on adolescent girls in regard to body image has had negative impacts, such as an obsession with body weight and what the society views as the “perfect body”. The media can be seen as partly responsible for the pressure adolescent females’ face in consideration to body issues.

Imagine waking up every morning, struggling to get out of bed and hating to look at yourself in the mirror. Girl’s will look into the mirror for hours and criticize every last inch of their body with the words “fat, ugly, worthless” echo in their head. They think their body isn’t good enough and want to look skinner like the other woman in magazines or people they see on TV. The media has a big part in self-image toward young woman. The message being sent to these women on the media is that they are not pretty enough or thin enough. Which results in people having an eating disorder.

The media have constructed attractiveness for a long time many sociocultural standards of beauty and. Especially women’s body images have been a primary concern because the value of women has been measured how they look like. How women have similar body traits with the modern female body images has been a significant and essential issue, historically. The sociocultural standards of beauty which have been created by the greed of the media have dire impacts on young females. The current beauty level of the female body image in the media is thinness. In fact, the preferred female body images have been changed through the media. Throughout history, sometimes skinny women’s body images were loved, and sometimes over weighted women’s body images were preferred. Whenever the media have dictated the ideal female

The media use subliminal messages to get the viewers’ attention by using ads, commercials, and other sources of media. For example, when siting in a hairdresser you’re flipping through a magazine all you may see is a young beautiful model who’s thin, perfect skin and just perfect in every way. “The idealization and pursuit of thinness are seen as the main drivers of body dissatisfaction, with the media primarily setting thin body ideals” (Hill 2006). The media doesn’t realize how they cause women, especially young girls to have low self-esteem. Stated in the