Have It Your Way: Consumerism Invades Education By Simon Benlow

Satisfied customers can be the best advocates, which is why customers’ needs should be satisfied every time.

Mark Edmundson, the author of “On the Uses of a Liberal Education”, is an English teacher at the University of Virginia who expresses his concerns about the trajectory of the universities and colleges in America. Edmundson depicts how college students today have “little fire, little passion to be found,” towards their classes (4). In an effort to find the source of this lack of passion, Edmundson describes contacting other professors about this issue while refining his own ideas. Ultimately, Edmundson comes to a conclusion. He believes that the consumer mindset of college students has hindered American universities as a whole. My target audience is my professor, Professor Chezik. Looking closely at his wording, formation of sentences, and idea structure, one can see a recurring theme throughout Edmundson’s essay. Edmundson uses fragments, specifically at the beginning of his paragraphs, to start his point, pose counter arguments, and to have a poetic refrain.

The chosen article is Two Cheers for Consumerism by James Twitchell. In this article he talks about consumerism, commercialism, and materialism. He argues the stand point of consumers and the role they live by every day. In other hands the critics, Academy, gives the consumers and overview description to their consumers.

A college education is valuable and its quality is of the highest importance to most Americans. In his essay, “On the Uses of a Liberal Education: As Lite Entertainment for Bored College Students,” Mark Edmundson utilizes ethos, pathos, and logos to effectively deliver his argument that the current educational system, especially in college, revolves around consumerism which in turn has negatively impacted students, teachers, and universities in general. However, although Edmundson presents an overall logically sound argument, there are few instances throughout the article that may hinder the reliability of his claims to the audience.

Students who see themselves as consumers expect to be given high grades. They believe that they deserve good grades because they pay tuition and attend the required classes. They do not presume higher education to involve effort, challenge of negative feedback. Daniel Bruno’s essay titled “Entitlement Education” refers to the book by Peter Sacks, “Generation X Goes to College,” who stated that “Sacks shows how consumerism has invaded education, leading some students to expect good grades for little effort” (252). In other words, student consumers believe that good grades should be awarded merely because of paying their fees and perhaps occasionally attending class. Studying and performing well on exams is no longer seen as a necessary step towards earning high marks. This concept is also part of Simon

Brave New World by Aldous Huxley depicts a future world that has mechanized and removed all sense of life to being human. In this world, people work for the common good of the community and are conditioned to dislike what, today, we would consider common and healthy relationships with people and environments. The story follows a man, John, not born into the culture and his struggle with the unfamiliarity with the “Brave New World”. Published in 1932, Brave New World often leaves roots back to the world Aldous was in when he was writing the novel. I believe the genius of Huxley’s writing was his ability to effectively select the traits of 1930’s society that would later become a staple for Americanism in the coming century and, in time, allowing for a relatable story to the modern day while giving us warning to the future.

Many people do not understand what overselling capitalism with consumerism means. Based on the essay by Benjamin Barber, I have learned that people mistake the difference between what they want and what they actually need. In the essay he makes a contrast between capitalism and consumerism by giving examples throughout the essay. He also outlines the values of capitalism and how it has a positive impact on society and the impact of consumerism on people.

a. “Students are expected to say Dr. or Professor to teachers because of their credibility” (Klein & LaPolla “How College is Different from High School”).

Even though people that children trust can have a big influence on their lives the media can also. One of the ways the media affects children are with images. Even though

As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the

Published in Harper's Magazine’s September 1997 issue, Mark Edmundson’s essay, “On the Uses of Liberal Education: As Lite Entertainment for Bored College Students,” presents a very personal argument for an apparent crisis in liberal education–the lack of passion in students. According to Edmundson, a professor at the University of Virginia, “liberal-arts education is as ineffective as it is now…[because] university culture, like American culture writ large, is, to put it crudely, ever more devoted to consumption and entertainment, to the using and using up of goods and images” (723). He believes that consumer culture is responsible for students’ dispassionate attitude towards his class because they view liberal education as a paid service or product that should cater to their wishes. Further, he writes that universities feed into consumer culture, maintaining a “relationship with students [that] has a solicitous, nearly servile tone” (725). In this way, Edmundson lays out the reasons for why he thinks liberal education is failing.

Consumerism is damaging to our society, in our North American society consumerism is often portrayed to be a negative aspect of people’s lives. However, one can also argue positive effects that result from consumerism, or emphasize on the negative effects of consumerism and how it can be a constraining force in one’s own life. Consumerism is an idea of an economic policy that the market is shaped by the choice of the consumer and continues to emerge to shape the world’s mass markets. Some of the negative effects of consumerism that many critics may argue and that will be further emphasized on are the overexploitation of consumerism which has lead to economic poverty, and increase

Today, people consume for pleasure. The act of consuming goods may allow one to fit in, feel confident, or participate socially in shopping culture. Consumerism has become a universal behaviour amongst most people and groups. According to Sharon Boden, consumption is affected by both external and internal constraints and expectations (150). I argue that consumerism and consumption is no longer an accurate indicator of a person’s actual status and wealth. As a society, we have increased accessibility to commodities and experiences. For example, driving a Mercedes-Benz is no longer a symbol of being wealthy or belonging to the upper class. Leases or loans have brought such luxuries to a broader spectrum of social

Whether you are communicating with a customer service representative in person or over the phone, the term “the customer is always right,” has lost its meaning. It once served as the guiding principle for dealing with customer inquiries and complaints. Though it did not literally mean the customer was right and the company was wrong, it kept civil the interaction between company representatives and consumers of goods and services by compelling the representatives to see the issue from the customer’s perspective.

Whoever said money can’t buy happiness? Today, the argument can be made that happiness and consumerism are directly linked. It is fair to say that happiness is a relative term for different people. However, the obtaining of new and shiny things has become such a part of everyday life, that it provides happiness when people are purchasing something new, and causes sadness when no buying is taking place. For many, it seems to be a protective coating against the harsh realities of everyday stresses from a job, or family life.