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Shop Until You Drop: The Stigma About Consumerism Essay

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Introduction
Today, people consume for pleasure. The act of consuming goods may allow one to fit in, feel confident, or participate socially in shopping culture. Consumerism has become a universal behaviour amongst most people and groups. According to Sharon Boden, consumption is affected by both external and internal constraints and expectations (150). I argue that consumerism and consumption is no longer an accurate indicator of a person’s actual status and wealth. As a society, we have increased accessibility to commodities and experiences. For example, driving a Mercedes-Benz is no longer a symbol of being wealthy or belonging to the upper class. Leases or loans have brought such luxuries to a broader spectrum of social …show more content…

In Orderly Fashion, Patrik Aspers discusses the social order in the fashion industry. In Sharon Zukin’s Point of Purchase, she examines consumerism through the twentieth century, which brings the arguments of the above-mentioned authors into synthesis.
Background & History
Inequality between classes is historically rooted in sociological behaviour. Baumann and Johnston describe how amongst foodies, it was only an elite minority who took up the gourmet scene in North America prior to 1960 (5). “Consumption is, as it always has been, a socially embedded and embodied phenomenon” (Boden, 8). Consumerism and consumption now contains its own ideology, culture, and identity. The search for distinction is one of the primary drivers of contemporary consumerism and consumption. However, due to the increasing accessibility of commodities and experiences, people are not easily distinguishable. The ubiquitous question in society is “what do you do?” Or, in Pugh’s work “what do your parents do?” People attempt to fulfil specific societal positions in order to fit, which in turn causes a blurred image of one’s actual status and wealth. (For instance, the rejection of snobbery; the growing middle class; the ubiquitous search for a bargain; the modernization of roles and etiquette; the amount of choice and rapidity of change in trends; the use of credit or loans; the importance of fitting in; the ability to gain status through knowledge; and

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