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Guiding Principles Of The Black Coffee

Decent Essays

4.0 Guiding Principles:

The Black Coffee is committed to values such as excellence, passion, quality, integrity and leadership which allow them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees.

5.0 Company Description

The Black Coffee will be a coffee house / café located in the Down Town, Beirut. Located in the Souks area, the cozy café will be located in the middle of the overwhelming crowded shopping center. The café will serve gourmet coffees, espresso and drip coffee, lattes, and smoothies. The simple pastry offerings may vary with seasonality but the primary line will be muffins, breads, cookies, scones, and rolls. All pastries will be …show more content…

These people can be business man or business woman, owning medium to large business. (Hague and Harrison, 2015)

Target Market Segment Strategy

Most adult coffee drinkers said their lifelong habit began during their teenage years, said they began drinking coffee between 15 and 19. Their coffee cravings started between the ages of 20 and 24. So, despite the large amount of marketing and advertising directed at the younger age groups, savvy coffee shop owners will not forget to cater some of their offerings to the adult and senior market. This will let Black Magic to market and offer coffee mainly to adults while offering the smoothes to the teen agers and juices to the younger age customers like: kids.

The Black Magic will offer a unique experience for coffee aficionado by offering a quiet and cozy yet sophisticated cafe and offer a sense of refinement and peace in an otherwise hectic and fast paced world. While other coffee shops cater to convenience with drive throughs or loud music venues late into the night, the Black Magic will stand apart from its competitors with its quiet yet soothing ambience.

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