4.0 Guiding Principles:
The Black Coffee is committed to values such as excellence, passion, quality, integrity and leadership which allow them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees.
5.0 Company Description
The Black Coffee will be a coffee house / café located in the Down Town, Beirut. Located in the Souks area, the cozy café will be located in the middle of the overwhelming crowded shopping center. The café will serve gourmet coffees, espresso and drip coffee, lattes, and smoothies. The simple pastry offerings may vary with seasonality but the primary line will be muffins, breads, cookies, scones, and rolls. All pastries will be
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These people can be business man or business woman, owning medium to large business. (Hague and Harrison, 2015)
Target Market Segment Strategy
Most adult coffee drinkers said their lifelong habit began during their teenage years, said they began drinking coffee between 15 and 19. Their coffee cravings started between the ages of 20 and 24. So, despite the large amount of marketing and advertising directed at the younger age groups, savvy coffee shop owners will not forget to cater some of their offerings to the adult and senior market. This will let Black Magic to market and offer coffee mainly to adults while offering the smoothes to the teen agers and juices to the younger age customers like: kids.
The Black Magic will offer a unique experience for coffee aficionado by offering a quiet and cozy yet sophisticated cafe and offer a sense of refinement and peace in an otherwise hectic and fast paced world. While other coffee shops cater to convenience with drive throughs or loud music venues late into the night, the Black Magic will stand apart from its competitors with its quiet yet soothing ambience.
Many know BlackHorse Espresso & Bakery as the spot to grab a quick cup of coffee, a fancy latte, a yummy panini, or get some studying in. Many, however, probably do not know how this local chain began. BlackHorse Espresso & Bakery is a series of four small town coffee shops in San Luis Obispo. Since its establishment in 1995 as “Uptown Espresso,” BlackHorse is now renamed, under a new ownership, and has expanded from one to four locations throughout San Luis Obispo. According to AnnMarie Cornejo, writer for The Tribune, Randy Coates opened the first store, Uptown Espresso, on Higuera Street in 1995. Coates then introduced the name BlackHorse in 2007. The name is said to be in honor of the legend, O. L. Deloloy, a “poor, immigrant grandfather” who rode his black horse around Seattle stealing coffee beans from the docks and brewing them into coffee to give to his neighbors. In 2008, Randy Coates retired and sold BlackHorse to Tom Brown and Greg Hind, who in 2009 proceeded to open a second location in Broad Street Village (Cornejo, 2011). BlackHorse continued to grow in 2011 when they opened their Foothill location and again in 2013 the LOVR location opened.
However, targeting this segment would mean that they should also not provide alcoholic beverages in their cafe due to the young age of the students. This young age may also mean that they are not as interested in gourmet and coffee-related beverages; therefore, Greig and Peck may need to refocus their menu in order to gear it towards this segment (House, 2013).
For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether
“The concept behind the business is to create a place for social gatherings that’s a little bit outside of the norm. When most people think of coffee, they think of early morning midafternoon, quiet ambiance, bring your laptop, put your headphones on and tune out the rest of the world while you get a book report or something done. Here we’re trying to make coffee a little more social and let people know that coffee can be enjoyed as a social staple alongside music” he
The origins of controlled fire go back to the Paleolithic Period, by early humans some of the evidence takes us all the way back to East Africa. The use of controlled fire was a big and important development for these early humans, this tool could be handled in so many ways not only provided them food but also shelter, and protection.
According to a survey conducted in Shanghai shows that 24% of those aged 41-50 years old and between 20 -30 years old there is 18% people often go to sip a coffee. Therefore, The Coffee Club target market will be people working in offices and university students and faculty.
In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.
In the historical fiction novel The Various Flavours of Coffee, there are many elements which are used for artistic inspiration, such as the romance between the characters and topics such as suffragism and the labor movement which the novel explores, and aspects which are ignored and downplayed by the writer, such as the role of coffee and the coffee trade itself. While coffee is the driving force which helps to move the story forward and bring the characters together, many elements of the story are used for artistic inspiration, such as the romance between Robert and Emily, and Robert and Fikre. In addition, while not directly relating to coffee or the history of coffee, the story explores major events at this time in history such as suffragism
Leading them to eat some delicious eggs that are sprinkled with the definite amount of salt and pepper. Later when the eggs are at their peak of almost ready then they add some soft, warm, and stringy cheese. Then to add some warm, crispy, honey flavored bacon. Along with all that they give you light browned toast with some light yellow butter melted faster than the sun and snow. The employees can hear them crunch into it and look and smile with satisfaction. They come frequently to check and see if you are doing good. If everything is tasting good, but everyone one knows that it’s a grand breakfast. There are vintage photographs placed around the wall of the shop, allowing coffee tasters to admire the photo-taking techniques, and memorizing their past. People like walking into this mini art museum and look at the pictures in this hushed environment. The dim lights on the nine foot ceiling were bright enough to shine on the chestnut colored furniture. Sofa, chairs and tables were all sorrel. While it combines with the green Starbucks logo. Although some whirring and sounds of coffee machine interrupted everyone timely, they still love this place so much when they ever feel
Chapter eight of “Essentials of American Government Roots and Reform” describes the federal bureaucracy and its function within the federal government. The book defines the federal bureaucracy as “the thousands of federal government agencies and institutions that implement and administer federal laws and programs.” I argue that while the federal bureaucracy is necessary for some functions, in other ways it has grown too large and burdensome, and the individual agencies’ function and power should be narrowed and reduced.
Drip brew coffee makers have existed since the early 1950’s. A drip brew coffee maker is a device that pours boiling water over ground coffee beans in a slow fashion, through the use of a filter system. As the water makes its way through the beans, it absorbs the beans oils and aromas. The coffee grounds are retained in the filter while the coffee is dripped into a pot. German inventor Melitta Bentz introduced coffee filters in 1908. The majority of drip brew coffee makers use paper filters while some use mesh filters. Paper filters are beneficial as they are relatively inexpensive and the filter and grounds can easily be disposed of. Mesh filters are also beneficial as they can easily be cleaned and reused an infinite amount of times. In 1954, the first ever drip brew coffee maker was released onto the market. It was called the “Wigomat” and was the first ever electric drip brew coffee maker. A similar invention that was used to brew coffee in the early 1900’s was a percolator. A coffee percolator is a pot, which allows boiling water to circulate through the coffee grounds until desired intensity is acquired. Many were disappointed with the percolator as it had the tendency to make coffee overly bitter. Hence, in the 1970’s, drip brew coffee makers began to grow in popularity.
Throughout history America has been the arriving place of immigrants searching for a better life. America is perceived as the land were endless opportunities are available. The greatest explanation of the American dream is Martin Luther King, Jr. speech; I Have a Dream. Dr. King speech is more like a testimony of truth, rather than a speech. At the time of his speech African Americans were not free, while the Declaration of Independence states that all men are created equal. Dr. King’s movement established the way for the idea that there is an American dream. The idea that somebody can be anything they would like to be. This idea is still relevant now in America. Americans pursue their dream everyday by having the opportunity to attend
The purpose of this report was to analyze the internal and external environment of Di Bella Coffee in order to identify the brand´s strengths, weaknesses, opportunities and threats as well as evaluating the market situation and the brand´s strategic positioning.
Young customers are between 16 up to 23 years old. They usually prefer cold coffee drinks or blend coffee drinks, such as iced coffee latte, caramel frappuccino, blended milk green tea, etc.
In my assignment, I will try to do an internal analysis of France coffee shop in Tashkent called Bon! A Coffee shops in Tashkent is a place where you can get a healthy breakfast, meet with colleagues of friends or sit with your loved one over a cup of coffee with a dessert.