Global Strategy and Leadership

George Eastman and John D. Rockefeller were both captains of industry due to being philanthropists and innovators. George Eastman was an innovator by reinventing how people can take pictures. Before Eastman recreated the camera it was expensive, timely, and very bulky. Only rich people could afford camera equimpment and it was hard to bring anywhere because of how heavy it was. After Eastman’s new camera came out almost everyone could afford one, it was lighter, and much faster. More companies started to get into the camera business and more people became interested in photography. John Rockefeller was an innovator because he made oil a more usable resource. For example oil could now be used for cars and other machines instead of coal, because of this whales stopped getting hunted for whale oil.

The book to Kill a Mockingbird showed many things such as, how it was like back in the early 1900’s. They were racist, had social chains, and feminist, however they were mostly prejudice. They lied when they were on trial, which is a crime, just to put away Tom Robinson. Tom Robinson didn’t do anything wrong and everyone knew that, however he lost because he was African American and Mayella was white. This shows how prejudice affects others in many different ways.

The Kodak Company was undisputed in the photo industry until Fujifilm, a Japanese company, was established in 1934.  Since its inception Fujifilm has become a leader in motion picture photography, audio and videotape and the floppy disc industries.   The company also boasts products such as still cameras, camcorders, photofinishing equipment, paper and chemicals, imaging and information products for the office and health care markets.

Symbolism - Pappachi’s Moth Pappachi’s moth throughout the book is a symbol and marker for the reader that earmarks Rahel’s feelings, whether it be comfort or fear. When Pappachi loses the credit for discovering a new species of moth, he is cranky for the rest of the novel. The repetition and referral to Pappachi’s moth draws contrast between Pappachi’s emotions and Rahel’s. Pappachi felt that “his life’s greatest setback was not having had the moth that he had discovered named after him”, this relates to how Rahel feels at certain points in the novel, in the sense that he feels fearful of a potential regret. When Rahel feels especially fearful, the moth seems to be creepily present; “A cold moth with unusually dense dorsal tufts landed lightly

1. Brief description of the context and of the decision which has to be made.

To account for their miscalculation in film sales, Kodak is undergoing a massive digitally based shift. Kodak plans on building a stronger base in its consumer, medical, and profession imaging products. However, this shift does not come without a price tag. Kodak’s projected spending could reach as much as $3 billion in future investments to aid the shift. With these investments Kodak claims a tremendous turnaround in revenue. Kodak anticipates reaching $16 billion in revenue by 2006 and $20 billion by 2010. To pay

Women’s rights have changed drastically throughout history. From being suppressed/not considered persons to having equal rights to men. Subsequently, with the help of rights activists such as the famous 5 and the equal rights liberation movement in the 1960’s, women have gained equality and freedom. Voting rights, the person’s case, fashion and job opportunities/advancements are just a few examples of the journey women have taken on the path to equal rights. These changes are soon to develop the controversial society we live in now. “The purpose of a woman's life is just the same as the purpose of a man’s life: that she may make the best possible contribution to the generation in which she is living” -Louise Mckinney .

In general, Kodak has done well in the innovation implementation. This paper mainly discusses the innovation system within the group also influence the innovation

Background Eastman Kodak Company, headquartered in Rochester New York, was founded in 1889. The corporation, now multinational and focusing on imaging and photographic equipment, posted revenues in excess of $6 billion in 2011. During most of the 20th century Kodak was dominant in the photographic film industry in 1976 it held 90% of the market but began a downward slide once the Internet, digital cameras and computer processing grew. By 2007, Kodak ceased making a profit and in January 2012 filed for bankruptcy protection and ceased making cameras, video cameras and began to focus on the corporate digital imaging market (De La Merced, 2012). In evaluating Kodak's corporate strategy from the mid-1980s onward, we find that there four major management paradigms in place during this transitional period:

Kodak is known for providing the quality services, innovative products offering the best quality to customers. It developed competitive advantages and satisfied its customers during many years. Kodak has evolved different strategies in the field of traditional photography where it brought innovations and modification. Kodak has a successful history in the industry. According to the case study, the main reason behind the success of Kodak in the industry is its quality.

In 1925, a German camera maker named Oskar Barnack, developed a new, ground-breaking camera called the Leica. It was not until 1933 that a company responded to the success of Barnack’s creation and produced their own 35 millimeter version of his innovative design. Thus was born the Canon Company.

The Eastman Kodak Company was established in the 1880’s as a film business, set on establishing its brand name in the marketplace through customer-focused advertising and growth through research and development and low cost mass production. The founder, George Eastman, described Kodak’s competitive philosophy by commenting that “nothing is more important than the value of our name and the quality it stands for. We must make quality our fighting argument” (Gavetti, Henderson & Giorgi, 2005).

Polaroid Corporation was founded in 1937 by Edwin Land who dropped out of Harvard College in order to focus on the research on the polarization of light. He developed the first instant camera in 1948. From that time onwards the instant camera was the main product of the company. 90% of the company’s efforts were tied up to this product over the next decades. Within four decades, sales of the firm grew from $142000 to over $1 billion.

Company Eastman Kodak is currently the market leader in the photo film market. The company has continued its domination of the photo film market, but in the past 5 years its market share has eased from 76% to 70%. Reason mainly being the competitors like Fuji Photo Film Co. and Konica Corp. lured consumers with their lower-priced versions. In 1993, Kodak spent an estimated $50 million on camera and film supply advertising in the United States; this was about 4 times its

Here's a company that was trapped in an ever-dwindling niche of the PC business. Then came the iPod, a must-have device for music fans, and iTunes, an online music shop that turned music downloading into a profit-making business. By making iPod and iTunes work with Windows PCs, Apple broke out of selling only to its niche of loyal fans. But its transformation is even more profound than that: In essence, it switched from being a great designer of computer products into a great designer of consumer experiences delivered via devices and services. Now music represents 44% of Apple's revenues, and an even larger share of profits. If Kodak focused on the consumer experience they provided rather than the actual product the story might have been so