The rapid development of modern society leads to the emergence of global phenomena, including globalization. Advances in technology, transportation and international trading are among the contributing factors to the process of globalization. Researchers have closely studied different dimensions of globalization, and one of them is cultural globalization. As the world is aiming to reach a global culture, there are increasing interpenetration and interaction between global forces and the localities. Therefore, the term ‘global-local nexus’ is coined in order to conceptualize the complex relationships between the global and the local. This project adopts the concept of ‘global-local nexus’ using the case study of Starbucks in Vietnam to examine how a global brand operates in a domestic context and the cultural forms arise from that. The essay will first explore the practices that Starbucks company employs to adapt to the Southeast Asian country’s culture, then examines its significant impact on this market, and finally how the local react to the coming of Starbucks. The analysis reveals that the global-local blend is created by the adaptation of both cultures, resulting from various processes of global-localization, or glocalization.
History of the two different coffee cultures
Coffee, apart from being the world’s second most traded commodity, has long been considered a type of culture. Drinking coffee is not simply enjoying the flavor of the popular drink, but it also
The Drink of reason, coffee, seems to not have changed much culturally to this day, as when it is brought to the table over 250 years ago (pg. 170). Coffee remains to be the drink over which people meet
The caffeine in coffee become an ethical increase over alcohol and have become a fashionable social beverage. It was interesting to see how it started off as this very exotic drink only for the upper class and then turned into what it is now. Coffee is a very fashionable drink that does not cost much that many have led their days with in today’s society.
focus on coffee and hereby take an approach similar to Boratav (2001) who examines terms
· What happens when there is a surplus of imports brought into the U.S.? Cite a specific example of a product with an import surplus, and the impact that has on the U.S. businesses and consumers involved. When there is a surplus of imports brought into the U.S. it means that the price of the product(s) will drop. U.S. companies that are competing with the Chinese made products will suffer from price drops of the goods. With consumers it will benefits the consumer with the lower price on goods. Large screen LCD/HDTV is a good example. Since the recession there has been a surplus of large screen HDTV. Not many people can afford or buy them since the prices were high. Now large screen LCD/HDTV is much cheaper than what it was 4 years ago.
explain things that I never even thought of before. The fact that drinking coffee is a cultural
Coffee has played a major role in the lives of many people around the world. “Yet, poetic as its taste may be, coffee’s history is rife with controversy and politics…[becoming a] creator of revolutionary sedition in Arab countries and in Europe” (Pendergrast xvi). After reading Uncommon Grounds, it is apparent that the history of coffee is intertwined with the aspects of the globalization process, the role of Multi-National Corporations, and global economic issues.
Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese
Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.
The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling, special atmosphere, soft music, dozens of varieties of coffee. However, besides all this, coffee is a business not only successful, but also has today a huge potential for development.
One of the ways it frequently and heavily promoted is through entertainment. Several movies and TV Shows portray the drinking of coffee as a way to socialize, stay awake, and even as a rite of passage. In addition, Coffee shops such as Starbucks or Coffee Bean have become mainstream and overrated, some would argue. People go to coffee shops to socialize, eat, surf the internet, do homework, get their “coffee fix,” etc. Coffee shops can be described as the epicenter of our society. At most coffee shops, we can find people of all walks of life, unified by overprized coffee and free Wi-fi. Recently, we have experienced a wave of new, fun, innovative coffee drinks that appeal to the younger generations. It seems like the idea that coffee is only for grownups has changed as younger people are now consuming coffee disguised in sugary drinks. People of all ages are now eager to post their S’mores Frappuccino or their Midnight Mint Mochas. This coffee craze, fueled by social media, coupled with the need for social acceptance, and blended with a ridiculous amount of sugar, continues to promote the drinking of
Coffee is a beverage that is globally consumed, but also a product that has different values in different parts of the world. The role coffee plays in society differs around the world, from the farmers who grew the crops to the people who constantly consume them. Social theoretical perspectives are capable of showing the different roles coffee has in different societies. Symbolic interactionism, functionalism, and Marxism are three theories which show coffee’s role sociologically. These theories show how coffee affects people physically, how it affects them emotionally, how it leads them to have interactions, how it connects different parts of society, and how it’s economically controlled by a select few.
There is only one international organization that deals with global trade and that is The World Trade Organization (WTO). The WTO deals with the rules countries use when trading between each other. "The goal is to help producers of goods and services, exporters, and importers conduct their business" (WTO, 2011). The WTO helps with trade negotiations, implementation and monitoring, dispute settlement, building trade capacity, and outreach. The WTO is a great organization with the intent to organize fair trade between all countries. But what the WTO cannot do is make a country join. And many countries are not involved with the WTO and some need assistance and others are doing just fine on their own. Do more developed countries
International business contains all business transactions private and governmental, sales, investments, logistics, and transportation that happen between two or more regions, nations and countries beyond their political limits. Generally, private companies undertake such transactions for profit governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations. Transaction of economic resources includes capital, skills, and people. for international production of physical goods and services such as finance, banking, insurance, and construction.
Throughout the past recent decades, the world has become entangled in an unstoppable process of globalization. The phenomenon is normally understood as a process by which the traditional barriers between the countries are gradually removed to allow the free circulation of natural resources, people, capitals, or even cultural values and traditions.
Coffee is one of the most popular beverages all over the world. Many people love the smell and taste of coffee, and rely on it to help them invigorate their brains and keep refreshed. However, whether coffee is benefit or harm to health is a controversial topic that draws people’s attention all the time. As a result of coffee’s popularity, even small health effects may cause significant public health consequences. More and more studies focus on coffee consumption in connection with all-cause and cause-specific mortality but they reach different conclusions. Several studies have found a positive association between higher levels of coffee consumption and all-cause and cardiovascular disease mortality (LeGrady et al,