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An Inside Look at Starbucks Coffee Essay

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Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.
I am interesting in talking about Starbuck, because many other food service companies also offer coffee and at a lower price. The average price that Starbucks offers is much expensive than other competitors, but a lot of people still like to purchase coffee from Starbucks.
Introduction to company
The first Starbucks …show more content…

The mission for its customers is to promise. Managers firmly believe that sellers should have a good relationship with their customers, and always put their customers in the first place. The mission for its stores is to have sense of home. Hopefully, stores can help customers get out of their busy world, and relax for a moment with friends. The mission for its neighborhood is to lead with responsibility. Having a good connection with the neighbors benefits the partners, the customers, and the community. The mission for its shareholders is meeting profitable. The success of a company is due to its shareholders. “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Our Starbucks Mission Statement). One person represents people; one cup represents Starbucks; one neighborhood represents friend. Starbucks brings people a feeling of connection.
Analysis of company’s primary industry The definition of an industry in general, it means that group of companies offering products or services that are close substitutes for each other, and satisfy the same basic customer needs. To narrow a definition of industry may cause firms to miss or reject attractive new opportunities. Starbucks is the largest coffee industry in the world. To analyze Starbucks’ coffee industry environment, The Five Forces Model will give a clear picture of the position that the industry is in and help develop an optimum strategy for success in the industry. The

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