Global Business Community ( Macro Environment )

A company can not produce a successful product that’s welcomed by the public without listening to their customers. To avoid the failure of Edsel, Ford should have communicating more with their consumers using methods such as survey questions, data analysis, and market

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Demographics make sense to me. My example is about the demographics of Forever 21 shop clothing. Their main customer focus on the big teen retailers from 18 to 24 years old, female and male fashion, young, active, and fashionable customer. The education level is College and completed. Their price strategy is reasonable and low budget

How effectively do Canadian businesses and government engage together to promote a shared vision and agenda in the global business environment? Do Canadians strike an effective balance between private sector pursuit of global business and public sector support and enablement?

Enterprise is focused on customer satisfaction in all aspects of their operations. Their overall goal is well documented on their website and presented in many of their national marketing campaigns. These marketing campaigns include commercials and social media buys that are shown on major networks. They currently use questionnaires that ask customers to answer questions based on two criteria. The first asks the customer to rank the overall experience at Enterprise. The other is a simple question asking the customer is they would rent again from Enterprise. The response rate for most customer surveys is very low, this is due to long and complicated surveys and questionnaires. This questionnaire is a tool called the Enterprise service quality index (ESQI) and provides an easy way of collecting information quickly to measure their results. The questionnaire focuses on top box positive feedback. Customers who stay local to the company will generally be free positive marketing for Enterprise. This free marketing from the customers is in the form of referrals to friends, family and colleagues.

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Characteristics such as income, age, behaviors, emotions, occupation, and location will be addressed as they pertain to the company’s target audience. The paper will then

The GGBL is one of the major meetings for international economic cooperation and decision-making. Over the five days of the event, leaders from the world 's most influential economies gathering in Melbourne. The GGBL provides another opportunity for world leaders to meet and share ideas and outline visions regarding key international issues. The forum will be attended by 19 of the world 's most powerful countries plus the European Union. Guest countries include Singapore, New Zealand, Mauritania, Senegal and Myanmar. International organisations will also be invited to attend. The five-day event is expected to attract more than 4000 delegates and 3000 media representatives from around the world.

Opportunities: - for Enterprise Rent-A-Car include growing the quantity of cars accessible to the community. Not only can they increase the number of cars, but also give consumers options of new cars. Enterprise can also support energy preservation by using hybrid/fuel effective cars to their customers.

33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11.

T2 (Tea Too) is a tea heaven, a tea-lovers’ heaven. It is a premium brand established in 1996 in Australia over 18 years ago and cherished internationally by all tea devotees. It has 60 stores throughout in Australia, New Zealand, the United Kingdom, and America. However, the first retail outlet is located in Brunswick Street, Fitzroy. Maryanne Shearer is the creative director of T2 - Australia’s leading tea retailer, with largest range of tea and tea wares in Australia. It offers the country’s largest range of premium, fragrant tea and tea wares from all around the globe. Tea devotees can spend hours at their taster table, trying all the different types of hot and cold teas they have come up with. It’s

Enterprise’s strengths have had a great Industry recognition that has lead to a strong brand image across the globe. Thanks to their amazing customer service,large scale of operations, and large fleet they have been considered to be one of the largest car rental services in the U.S. Their goal is to provide lower rates and give their customers a great and different experience. To stand out from

In a global environment, the strategies that managers pursue have a significant effect on a business performance as compared to the competitors. Hill and Jones define strategy as a set of actions that a company’s managers put in place in order to increase performance of the company (2013). When the strategies lead to a superior performance of a company relative to its competitors, then the company is said to be at a competitive advantage. This is a case study of Federal Express, in the small package express delivery industry. It

Demographics: the demographic segment can cover different types of sub demographic segmentations such as: age, gender, occupation, education, religion, nationality and lifestyle.

Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied, improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives to determine the level of satisfaction: Customer’s rental car experience, the rental process, vehicle preferences, customer awareness and rental history. With the data provided the company will be able to determine if a satisfied customer will be a repeat customer and refer others to the company.