Enterprise Rent-a-Car: Measuring Service Quality

To begin understanding the properties that make Whataburger successful, we will begin simply by discussing what they serve and the general price of it. During its humble beginnings in 1950, Harmon Dobson, the owner and chef of Whataburger had one mission in mind: “to serve a burger so big that it took two hands to hold, and so good that after a single bite customers couldn't help but exclaim, “What a burger!”” (Whataburger Website). When this legendary food chain first debuted in 1950, a whole meal could have been purchased for less than the cost of a stamp. Unfortunately for customers, do to the ever changing world, the price of the food has increased, but the mission statement still rings true today. Overall, Whataburger is relatively cheap costing roughly around 7 to 9 dollars depending on what is ordered. Despite being a few dollars more expensive that the

The primary purpose of the survey was to ascertain how customers perceived National’s quality of service

Over the summer, I had the opportunity to work as a Management Trainee Intern at Enterprise Rent-A-Car at the home-city branch located in Kona. Enterprise Rent-A-Car is a management career, where each employee can advance from within. The branch office is on the second floor of the building and the rental cars are lined up on the ground floor, which made it easier for employees and customers to window shop from inside. Inside the office has tons of space for customers to rest and place their luggage(s), and the desks were hidden from sight behind a divider. Enterprise Rent-A-Car is a family business owned by the Taylor family. The Taylor family created a business that brought opportunity for all people, to build and grow a career, create friendships and leadership skills, and most importantly to have fun.

Burger King and Wendy’s are among the top fast food chains in America, but this fact doesn’t elude either chain from having their negative and positive features. Burger King is cheaper, and has a wider assortment of food than Wendy’s, which makes Burger King more desirable to many Americans. What Wendy’s lacks in diversity, and lower priced food when compared to Burger King becomes irrelevant due to the higher speed and superior quality food they offer. Both qualities of Wendy’s help to maintain equal competition between the two in the fast food market of America.

Place- McDonald start this burger in 2015 and set the new menu for the people and they keep the price low as much as they can to target a single people in USA.

19. So this just adds to the fact that McDonalds does not serve better and healthier food than Burger King

The market trend for fast food restaurants has been up. Many different companies are seeing a plethora of success domestically and internationally, Wendy’s being a part of this trend. Wendy’s major area of focus for sales and profit growth is based on quality and value. One of their main focuses has been their 4 for $4 deal that has been advertised all year. Quality is the main focus for the company,

Carman, J. M. (1990). Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66 (1), 33-55.

The Enterprise service quality index (ESQI) that Enterprise utilized is focused on top box feedback. Their biggest issue is with customers who receive a negative experience. These customers usually do not provide feedback and Enterprise is unable to analyze their situation. If

During chapter four of the film, a family was shown going through Burger King all getting cheeseburgers off the dollar menu. The parents said that they work all day and only have time to get fast food for the whole family, which happens to be very cheap. The parents also said that a burger from a dollar menu is cheaper than a head of lettuce at the store. In addition they

The Wendy’s Company is the #2 hamburger chain in the United States following #1 McDonalds (Hoovers). The Wendy’s Company (NASDAQ:WEN) is the world’s third largest quick-service hamburger company (Wendy’s.com). The company consists of almost 6,500 restaurants in the U.S. and almost 25 in other countries (Hoovers). The first Wendy’s restaurant was opened by Dave Thomas in 1969. Mr. Thomas, the founder of Wendy’s, initiated an innovative approach to the fast-food industry: prepare fresh,

These three restaurants are leaders in the fast-food industry. Whether globally franchised or privately owned, each has established an operating system that makes them competitive in the marketplace. Some use suppliers to perform quality checks while others do it themselves. They are all faced with the same sources of operating costs: raw materials, plants, labor, inventory and distribution (Jones, 2007). They create ways to improve productivity and innovation while controlling expenses which in turn creates more revenue. All of them use their revenues to reinvest in additional resources to satisfy customers and increase profitability. And they all continuously look for ways to improve the quality of their

3. What factors affect tenant satisfaction, and to what extent do these factors lead to tenants’ loyalty?

Sureshchandra, Rajendran and Anantharaman (2002) identified five critical aspects of service quality from the customers point of view namely core service/service product, human element of service delivery, systematisation of service delivery, tangibles of service and lastly social responsibility in order to conceptualise service quality. Table 1 will further provide an explanation to the five critical aspects of service quality as outlined by Sureshchandra et al (2002).

From the analysis it could be seen that the recent priority issues are the lack of employees in direct service areas, parking place problems and physical conditions of our assets. Nearly 5 in 10 of our customers are not happy about the availability of our staff. Almost half of our customers are declaring that they have problems about finding a parking place. Approximately %50 of our customers is