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Glanbia Porter's 5 Forces

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Porter’s five forces
Porter’s 5 Forces analysis is a commonly used business theory that identifies the 5 competitive forces of an industry. By identifying and analysing these forces you can determine an industries weaknesses and strengths. Porter recognised the 5 forces in most business markets to be internal rivalry, entry, substitutes and compliments, supplier power and buyer power.
Internal rivalry: Porter believes that the power and size of market rivals goes a long way to show the strength a business. If a firm has a much larger market share then any of its market rivals it may not incur as much competition on price or non-price dimensions of the product/service in question and therefore will be a much more powerful business compared …show more content…

Substitutes are plentiful available to take the place of a Glanbia product. A consumer upon entrance into most health shops would be greeted with tubs upon tubs of different whey proteins. The long list of substitutes erodes the demand for Glanbia products such as optimum nutrition. Brands such as Maxinuitrition, Muscle tech and cellucor are all household names when it comes to the performance supplement market. To combat this Glanbia have marketed there number one product Optimum Nutrition as a health supplement for all types of people and kept the BSN range more focused on the more advanced gym goers and body builders. The separation of the two brands has given Glanbia more power at either side of the market.
Compliments are mostly seen within the optimum nutrition line. The ON products complement one another with a vast range of products that all serve a different particular function. For example a new gym goer may want to take whey protein after a workout but may also be encouraged to buy the recovery formula and the vitamins and oil supplements. The biggest compliment for the health performance nutrition industry is the change in attitudes worldwide, people are becoming more health conscious across the globe leading to higher sales in products such as whey

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