General Motors incorporates entrepreneurship and innovation into its business objectives. This is evident in General Motors Vision statement which states that its goal is to “lead in advanced technologies and quality by creating the world’s best vehicles”. (1) For instance General Motors has an extensive R & D, Design, and Engineering department that oversees the creativity, innovation, and invention of its strategic technologies and innovation programs which are aligned with its corporate vision. In order to lead in advanced technologies of the world’s best vehicles General Motors incorporates entrepreneurship and innovation concepts, which are essential to competing in the global market place.(2) In the spirit of entrepreneurship, which …show more content…
Similarly government regulations in the United States and Europe are tightening up, consequently requiring cars to be cleaner and more fuel efficient. As a result, the collaboration with BMW is paramount to getting the most fuel efficient vehicles to the market in a timely manner so that GM can harvest a substantial profit. (3) In addition General Motors is working on the next generation of fuel efficient and gasoline free vehicles to help reduce the impact of the vehicle on the environment, while preserving personal mobility, which further indicates its commitment to innovation. (6)
General Motors applies the IEEE Spectrum Patents Scorecard to measure its patent prowess in the automotive and parts industry where GM was ranked third in the 2010 patent power rankings. This was a decline from the number one position it held in the 2008 patent power rankings. (7) Correspondingly, GM Engage is another tool that is exercised to measure innovation. It is a crowd sourcing instrument designed to harness the knowledge and creativity of every GM employee for product innovation. In other words, how receptive the culture is to open innovation. (8) On a whole the importance of innovation cannot be overestimated because it leads to prosperity and a higher quality of life for everyone.
Considerable confusion exists between entrepreneurship and intrapreneurship, as well as, innovation, creativity, and invention. First,
Slowly he became market leader for that product. Entrepreneurship has been defined by several researchers as the progression of making a product or service valuable by gathering a distinctive set of resources and opportunities. This procedure comprises the set of accomplishments to recognise opportunities, business classification, evaluation and obtaining the essential resources, management and getting positive results. Furthermore, entrepreneurship has been seen as an organizational coordination that underlines the three extents: innovation, taking calculated risks and proactive orientation. There are many indications to provision the idea that the businesses which were engaged in entrepreneurial practices have been most effective and successful (Hills, Hultman & Miles, 2008).
Mankind has thrived off of the dependability of ideas and the application of them for centuries. Moreover, humans have sustained healthy lives through developments and inventions that have improved the world around them. From the earliest Mesopotamian creation of the wheel to Apple’s recent release of the iPhone 7, groundbreaking revelations have perpetuated and molded human survival in some aspect. Anyone can generate an idea, but rather, it is the ability to transform that idea into a development that is valued by many--which is what makes being an entrepreneur remarkable. Entrepreneurs are some of the keenest, most creative, and passionate people that walk the earth.
This recession hits home with the automobile industry. During this current recession GM is facing the possibility of bankruptcy, but is hoping to be helped out by the government. History
General Motors was founded in September of 1908 by William Durant during a time that there were less than 8,000 in the United States. Durant was already known in Flint, Michigan for his horse drawn vehicles. “At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac.”(History & Heritage-Creation,” 2014) General Motors set the tone in the automobile industry with design, production and marketing. “With the philosophy and strategy of “a car for every purse and purpose,” and a series of landmark innovations that changed the automobile itself, GM’s vehicles went beyond transportation, becoming statements and
Intrapreneurship, also referred as corporate entrepreneurship, is a key concept in this era of fierce market competition. The start-up philosophy applied to established companies positively promotes change and
Boeing’s management has been concentrating on diversification of the overall company activities. The management has a concept that oversees the diverse employees, business partners and customer relations are important to creation of advanced aerospace services and goods for the diverse customers around the world. It has concentrated on creating good working conditions for its employees through creating an environment that is conducive. The environment refers to a welcoming, engaging and respectful environment with chances for both professional and personal development of the employee.
Between 22% and 23% (average over past five years) of Ford’s customers are defined as fleet customers as described above. The residual 77%to 78% of customers are private individuals who purchase Ford vehicles through licensed dealers. Ford customers come from all demographic strata given the diverse brand lineup and product mix, and Ford’s products are purchased and driven the world over.
With great innovation, Chevrolet has revamped a multitude of its products to assist with branding and to deal with new environmental regulations. Furthermore, Chevrolet offers a collection of the following listed cars in 2017: Spark, Impala, Chevrolet SS, Corvette, Tahoe, and Suburban (Colias, 2015). Over the past decades, these models have met countless environmental and regulatory challenges. More specifically, unfamiliar fuel economy rules are in place that will require car manufacture to double the miles per gallon standards for the cars and light trucks (Tuttle, 2012). This brand-new rule would be considered a weakness of Chevrolet, since a few of the best selling brands of Chevrolet achieve low miles per gallon. Chevrolet has introduced
The American Auto Industry has grown ever since it 's upgraded in the early 1900s. “Although the design for the modern car was produced in Germany and France in the late 1800s, Americans controlled the industry in the first half of the twentieth century. Henry Ford innovated mass production systems that enhanced model, with Ford, General Motors and Chrysler beginning as "the Big Three auto firms by the 1920s ,(Foner - Garrity 1991)" But this manufacturing has continually been one of the best manufacturing for environmental concerns and risks around the world, particularly in the United States. Many of the concerns in this industry include; global race, modern technology for controlling the product, the impacts of emission on the environment and the government’s answer, as well as customer sentiments about the outcome.
Although almost all automobiles today are primarily fueled by gasoline, the market for electric cars is rapidly developing. Analysts from Bloomberg project that “electric vehicles [will account for] 35% of global new car sales by 2040.” (Electric Vehicles To Be, 2016). Two companies at the forefront of this push to create electric vehicles are Tesla and GM. Tesla joined the electric automotive industry just a few years ago with its luxurious, fully electric vehicles, and has been the leader in the field ever since. GM, on the other hand, has traditionally produced affordable gasoline-run cars for the middle class, and is now infiltrating the electric vehicle market.
In today’s business world, organisations consider the generation and development of new ideas that potentiate entrepreneurship inside the company to gain higher efficiency and progress in the growth of its industry. Morris (2012) suggests
To illustrate, BMW utilized an efficient innovation to lessen the amount of fuel an auto needs to operate, which is known as "BMW Efficient Dynamics” Likewise, they created another innovation through their inventive exploration to minimize fuel utilization and CO2 outflows, known as thermal efficiency (BMW, 2015, para. 2). Indeed, BMW advanced the enhancement of their thermal efficiency, the capacity of an auto to warm the motor to be prepared to drive in order to empower customers to diminish their expenses by consuming less fuel. Hence, the amount of CO2 emissions will decline, resulting in ecologically well-disposed autos (Automotive Engineer, 2009, para.
“Th!nk will provide innovative solutions for personal mobility, ”explains Nick Palmer, the divisions global brand manager. (Eisenstein, 2002). BMW engaged in a lot of environmental investments by improving its production processes like the creation of a water paint shop. By this process improvement in their painting procedure, they were also partaking in environmental safety. “Three of our core principles are innovation, protecting the environment, and being a good corporate citizen,” said Briggs Hamilton, the auto manufacturers environmental section manager. (Hamilton & Leadlord, 2007)
In both Organic Valley and Ford, creativity plays a large role in the success of their companies. Some of the ways that they allow their employees to be innovative are providing the money and space to work on new or existing projects. In the last couple of years, both companies have taken action in giving employees what it takes to start the innovation process. With providing the resources they need, it makes it easier for employees to create new ideas and contribute to the company. This allows them to enhance their products and progress with bigger and better ideas. In return, it can not only move the company forward but make their customers happier as well.
Supposedly implicit in the term “leading edge technology” is the expansion of electric and hybrid vehicles in the GM line. Indeed, in order to meet its commitment to help achieve 500,000 electric or hybrid vehicles on the U.S. road by 2017 and to help reduce the average carbon emissions of U.S. cars by 15% by 2016, GM must continue to invest in green vehicles. However, multiple challenges currently stand in the way of GM’s previously defined goal to become an electric car provider. In fact, this paper suspects these challenges prompted GM to omit mention of electric cars in its 2014 strategic plan, and insofar as the failure to specifically mention electric cars signifies a wavering in the company’s commitment to green technology, GM has opened itself up to significant criticism in the formulation of its 2015 strategy.