Frequency Collection

10,000 consumers were surveyed with participants ranging from 12-50. This age range was shown previously to be the average age range of consumers of Wonka’s products. One survey was sent through the mail to randomly selected individuals. Although the individuals were randomly selected, they were drawn from a pool of names of known individuals in the desired age range (12-50). These names and addresses were provided by an outside marketing company, J&J Marketing. The second survey was conducted over social media. An official Facebook page was created that is called “Willy Wonka Candy”. (Details of this Facebook page may be changed at a later date dependent on the response of this recommendation report. This Facebook page was created solely for the purpose of this study.) Facebook allowed for a survey to be placed in Facebook users “news feed”. This survey was optional to users. Only 5,000 surveys were mailed to consumers and only 5,000 surveys appeared on the newsfeed of Facebook users. The intention of these two surveys was to discover if more people responded via mail or social media.

Age and by how often people shop is two methods of identifying groups of customers who should receive a discount for a product without alienation consumers. These customers should receive a discount because of their loyalty. If they know they are getting some type of discount, they will come. This will also cut back on the marketing cost.

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

It is so sad to read at how many of these treaties were promised to the people that turned out to not be fulfilled. Wanted to trust those same people who didn’t keep their promises that would be extremely difficult to do. The Ghost Dance religion was something that many of the chiefs were interesting it taking part in. Little did they know the trouble that it was going to cause in the future. In which eventually lead to the Battle of Wounded Kneee. Your presentation was very informative and the picture you use added to the information that was presented.

The target consumers are people still in or just out of college, therefore in their late teens to their late twenties. With a pale

CG did try to address this issue when they launched spring and fall collection but they still form a small portion of the total sales. Which leads to the next characteristic of the market which is the age bracket. If this assessment was conducted a few years back CG would have a product structure targeting 16+ years of age group but in 2013 CG launched collection for youth, kids, babies and toddlers. Thus expanding their product offering to meet a wide range of age group and meeting their specific requirements.

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

3. The most effective marketing tool in reaching college-aged students is simple. It’s fun. If you can make your product look fun, and make the people using it look like they’re having fun, then students like me would be much more likely to buy it. When talking with other students of different age and ethnic background, I found that their answers were basically the same. Everyone wants to have fun, no matter what your age or ethnicity is.

Individuals evolve and grow as they age, but the advertisement needs to show that this growth will come, but if they start at this age they will have added benefits ect. Their additionally needs to be some sort of "curb appeal" that gets the attention of younger individuals. In order to sell a product to a young individual, their needs to be something that is geared towards their age group, such as accounting with baseball, or field trips to accounting firms with athlete guests or something of that nature. Age is the most important aspect of creating a niche audience, because even one age group up will contain different interests. Appealing this accounting class to younger individuals requires adding an aspect that is attractive to the 12-17 age group such as sports, athletes, or

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

One such demographic is the elderly. Market researchers have learned repeatedly that older consumers are not a homogeneous group (Schiffman & Wisenblit, 2014). Part of the issue that the term elderly is a catch all for adults that are 65 or older (Schiffman & Wisenblit, 2014). With people living longer, the elderly segment tries to covers a range of more than twenty years of age. One

I first considered Group 5. They have quite a high proportion and many pro´s towards buying Coffee-Mate. Firstly instant coffee seems to be a primary need for this group, they are not price or health conscious and they don’t tend to go on holiday which would secure a continuous pattern of sales. The 55+ model age for this group is advantageous in the sense that advertising can be tailored to attract their attention using specific messages through the ads that will persuade them to need Coffee-Mate. However, reaching out to them will be very hard considering

Letham also notes that the term “Mother” in reference to God is never a metaphor when used in the Old Testament and is absent in the New Testament (36). Thus, the names ‘Father’ and ‘Son’ portray the relationship between the two as it is “more pious and accurate to name God in connection with his Son an call Him Father, than to name Him from His works and call Him Unoriginate” (Letham 137). As the Father has given the Son the ability to have life in Himself, the Son is also able to grant eternal life to others (John 5:26). Fatherhood is also an appropriate component of God’s character as Jesus depends, obeys and honors the Father. Multiple times in the Bible, both in the Old Testament and in the New Testament, it is declared to honor and obey your Father and Mother (Exodus 20:12, Ephesians 6:1). However, Letham warns that the relationship between the Father and Son is not to be understood on the pattern of human fatherhood for God is neither sexual nor measurable by time (35). Although the names Father and Son may evoke a sense of hierarchy between the two, God is a triunity and rules as a monarch. There is equality within the Triune God and no person of the holy Trinity is greater or lesser than the other.

Capital Punishment? The question as to whether the state has the right to execute a person found guilty of murder has been debated at length for decades. As with the subject of abortion, it is one of the most controversial topics of discussion in our country today. According to the website religious www.tolerance.org, about 60 to 80% of American adults say they want to retain capital punishment (2). In fact, there are only 12 states that have chosen not to enact the death penalty since the ruling of the Supreme Court in 1976 that said it was constitutionally permissible to have capital punishment (Bonner 1). This strikes me as being rather odd since a large number of those same people claim to