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Focus Group Reflection Paper

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Introduction

No matter the industry, communication plays a role unlike any other facet. It is a web, essentially, that is responsible for holding every other facet together. Whether a publicly traded company, or a small local business, having a lack of effective communication can alter the path to success tremendously. In order to gain a better understanding of this viable role in business, I held a focus group consisting of three men who own small businesses in my hometown. The topic of discussion for our group was exactly that of the role communications plays in their given businesses, and the many ways in which it has an affect. For small business owners especially, this role must never be overlooked when striving for success. These owners seem to have a higher direct interaction rate with their customers …show more content…

I mentioned they should post flyers in the schools around town, offering small deals for the students. By doing so, I think word-of-mouth customers would increase tremendously. These students tell their parents, and their parents tell their friends as well. It is a win-win situation.
Reflecting back on our focus group discussion, I really enjoyed my time spent with these three men. Given the commonalities the three share, I did not incur any challenges in our group discussion. Having a focus group, as such, for any topic I think can be extremely beneficial for any matter worth discussing; professionally or personally speaking.
Conclusion
In conclusion, I am grateful for my time spent with these three successful businessmen. Since I was young, I have wanted to be an entrepreneur. The though of writing my own checks has always been inspiring to me. For my future endeavors, I now recognize the power of communication and the viable role it plays in every business. I hope one day I can take what I learned from this focus group, and apply it to a business I call my

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