1. What is operations management and how is different from operations research?
Operations Management is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. The operations management of any organization involves the design, operation, and improvement of the systems that create and deliver the primary products and services of the organization. From an organizational point of view, operations management might be defined as the management of the direct resources that are required to produce and deliver organizational goods and services. Operations management is an area of business that is concerned with the production of goods and services. Operations research is an
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The costs are high, with no earned revenue. Promotion for awareness may commence in advance of introduction of the product to the marketplace.
2.2 Birth (or Introduction stage)
This is the stage where a product will be introduced after initial decisions like selection, technology selection, location and layout design of production facility after study of various aspects of business unit in transpiration and raw material, manpower resources availability etc. This is the stage we call it as Birth stage of the product.
2.3 Growth stage
After introducing the product the next stage for any product is looking for growth. The growth is stage is very critical in the operation management. The key of success is lying in this stage. How we take this product to people or how people will have the feel of necessity of the product depends on the efficient marketing strategies of the management. Sometimes the time taking to reach to growth stage will be faster because of the uniqueness of its usage when compared with its competitor's products. Major efforts are required at this stage to push with all possible strategies in an ethical manner.
2.4 Maturity stage
Once the product is established, the product life cycle enters into the maturity stage. At this stage organization takes feedback from various groups of users and improve the product usability with add on features and introduce different models without changing the basic applications.
Product or program development typically includes a discovery phase during which the environmental landscape is examined and a level of empathy for the customer’s needs wants and wishes is established. Then beta testing of a product typically takes place with a small customer base.
The key for the marketer is to determine which stage is the most critical for his/her product.
Per Satterlee, chapter eight of Organization Management and Leadership, is about operations management, which is how products or services are provided in the most efficient and effective way. “Operations management is the implementation of all the functions of management,” (Satterlee, p. 224). This includes where infrastructure may be built, where supplies and materials are obtained, production is scheduled, inventory is managed, and equipment is maintained.
Operations Management is responsible for designing, operating and improving productive systems or in layman’s terms, systems for getting work done. Operations Managers are found in all walks of life. In anything you basically do or have done there are operations managers. When you go to the store, when you buy gas, in factories, in hospitals, banks even in your government there are operation managers. They are the ones who design systems, who ensure the quality of your
Product life cycle refers to the stages that a product. Changes in demand for the product is the factor that delineates the changes from one cycle to another (Daft & Sanders, 2012). The typical product life cycle has four identifiable stages;
Operations Management in an organisation is repsonsible for managing and in making decisions concerning the activities that convert inputs into outputs , that is goods and services. This covers both short term actvities as well as longer term activities to meet strategic goals. Inputs can be the raw materaials need to manufacture goods such as furniture or the computers needed to create a service like online shopping site. Operation management’s role is to make decisions to improve how operation activities function, for example, to improve the final quality of the output or to change production methods to be more efficient in terms of cost and in time.
The product life cycle concept derives from the phases through which a product undergoes, from its introduction, to its growth in the market, to the maturity it attains in that market, to the very last stage of declination. The
However, marketers should not become complacent and they may seek to inject new life into the brand to prolong the growth stage and put off the onset of maturity. A mature product may need a facelift, and marketers must decide whether to support a declining brand or let it die a natural death.
Operations management refers to all levels of an organisation and how best to efficiently convene, fund, maintain and maximise its services and/or operations, both internal and external. The core goal/objective of operations management it to maximise outputs while reducing and minimising the inputs required to achieve the desired results.
James, T. (2011) defines Operations Management as the management of the processes which aid production of goods and or services. This implies that all production activities must be coordinated well to ensure a lean process of resource management is adopted.
4. Development: The development stage is where the company 's creates specifications of the product, the design, and prototypes. It is also in this stage that the company considers manufacturing constraints.
Operations Management explores the way organizations produce and distribute goods and services. Everything you wear, eat, sit on, use or read comes to you courtesy of the
The development of new product as the Morgan EV3 undergoes (as for every project) different stages within the life cycle of the project, and different phases before a task or a solution to a problem is completed. It is known that a typical project life cycle passes through four phases, which Heerkens (2002, p.12) categorises as:
Operations management is generally described as the planning, arrangement, and control of activities that change raw materials or an organization's input into finished products and services. The overall activities covered by operations management include the creation, development, manufacture, and distribution of products. The concept also relates to various activities such as inventory control, controlling purchases, quality control, logistics, storage, and evaluation ("Operations Management in McDonalds", n.d.). Since operations management covers the entire operations in an organization, it mainly focuses on the efficiency and effectiveness of the firm's processes.
Operations management focuses on managing the processes of producing and distributing products and services. Operations activities often include product creation, development, production and distribution. It deals with all operations within the organization. Related activities include managing purchases, inventory control, quality control, storage, logistics and evaluations. The nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, wholesale, etc.