Fender's Supply Chain Management

he guitar goes way back to like the Medieval and the Renaissance time periods. Throughout the years it has impacted music in a huge way. You rarely listen to music that does not have the guitar either being the main instrument or working as a backup. Most music genres will be impossible without the guitar. Genres such as Rock, Spanish music, Country, American Blues etc. will not even exist if it wasn’t for the guitar. (Phoebe) “ Country and western music will not be the same without the guitar. The traditional spanish music will be impossible without the guitar. The American blues will not exist without the sad cry of the guitar”. The guitar has truly evolved and has impacted music in a huge way. And as the years go by it will keep on crying out its beautiful sound. In this essay i will tell you about how throughout the years artists have used the guitar to change music.

TaylorMade is viewed as the #1 innovator of metalwoods by consumers and professionals. TaylorMade has had to endure new competitors entering the market, such as Nike, but have continued to dominate the market due to its advanced technology and design that its metalwoods are known for. TaylorMade has gained a 30% market share of metalwoods and a large lead over its competitors in the USA (adidas Group, 2013). The brands prime focus moving into the future is to gain more of a market share outside of the USA and continue to be the most used metalwoods on the PGA Tour. Being the most used metalwood brand on the tour is not a testament to just its popularity, but

“Some stories demand to be told. Others are simply content on being heard. Hearing through music, through lyrics, through a cultural revolution, this is the story of Washburn Guitars.” (the history of Washburn, 2009)

•Headstock with three locking tuning pegs on each side, scientifically proven to create the best tone, and maintains the strings to a comfortable stay on the fretboard, or else they will stretch farther than an elastic band

Brooke Dulle Mrs. Shanafelt Honors English III-1st Hour April 12, 2024 Revolutionizing the Electric Guitar Jimi Hendrix was one of the most influential guitarists of his time. He was born in Seattle, Washington on November 27, 1942. His parents made a huge impact on Jimi’s life, from his father serving to his mother being in the entertainment industry.

1. Cultivating Technology to meet player’s needs. Prince Sports, Inc implemented a new technology progress in order to solve the main problem that most of tennis racquets had: contradiction between racquet speed and sweet spot. This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

A debate of the ages have been brewing within the guitarist community for many years. Many people ask the question, Which is superior, the Stratocaster or the Telecaster? I believe that the Telecaster model of guitar is superior to the Stratocaster model of guitar. They share several similarities, but they also feature many differences. The Telecaster is superior to the Stratocaster for the following reasons: more variety of tonewood bodies, superior hardware to the Stratocaster, and a drastically different feel to play.

Most employees at Washburn are either musicians who love and play music. Some are not musicians, but they value the craft and design of each guitar. This improves the quality of Washburn instruments because they all have a passion for what they are creating. Every guitar is crafted with a passion only a musician can feel. This passion nurtures their pride into selling top of the line products. The desire to create a quality instrument and the love for music is the motivation. Quoted from the video, Gil Vasques the production manager stated, “Some are motivated by music and music alone, others are motivated by the simplicity of creating the instrument, and some are motivated by coolness factor.” Every employee at Washburn takes their

More than any other instrument, the electric guitar has shaped and redefined music in the last century. Although popular culture did not pay much attention to it when it was first introduced in the 1930s, it has since become equated with the very essence of rock and roll music. On an international level, the electric guitar is by far "the most famous instrument to come out of the United States" (howstuffworks.com).

* Normal guitar cost $100++ and the electric guitar cost $200++. The prices weren’t stated clear in the products.

In Perth, Western Australia ARP now has company owned stores at Canningvale, Osborne Park and Mandurah. There are still a number of locations around Australia where the ARP product is under-presented. Consequently ARP expects further ARP franchised and company owned stores to be opened over the next few years. Strong demand for manufactured product ensured that ARP’s factories in both Australia and Thailand ran at high capacity for most of the past 9 months. To provide for future growth the company has decided to establish a second plant in Thailand. This factory will be located in the same industrial estate as the existing plant. ARP has purchased 14,000 sq metres of land and a plant of 9,000 sq metres will be built over the next six months. Also, new product development has always been at the heart of the company’s growth strategy. ARP remains focused on developing world leading new products to supply its large and diverse aftermarket customer base both locally and overseas. Over the next 12 months there will be a large number of new model 4WD vehicles released around the world. These releases should keep ARP’s expanded product development facilities running to capacity. (ARB Corporation Limited, 2011)

And, although they have trouble with a "backward" guitar, many musicians are also among us: Beethoven, Paul McCartney, Ringo Starr, Jimi Hendrix, Paul Simon, Kurt Cobain and Billy Corgan.

This can be implementing through Internet‘s interactivity feature such as e-mail, registration form, discussion group, and customer communities, where Great Guitar can easily collect customer data, which includes demographic data, product comments and potential demands for types of guitars. These data can provide a good foundation for the firm to customise existing products in innovative ways (Fruhling & Digman, 2000), which will help the firm differentiate its products from its competitors.

The Guitar is a stringed musical instrument with six or twelve strings that is played by either plucking or strumming the strings. It is one of the most popular instruments in the world. If an individual were asked to identify a guitar most people would answer the question correctly more so than they would if they were asked about another instrument. When people think about famous guitarists, they more than likely think of famous rock and roll guitarists and do not think about the many other famous guitarists in other musical genres such as jazz or country. The guitar is a well-known instrument that influences many musical genres including Country.

The rise in popularity of guitar bands and the phenomenal success of the Guitar Hero video game franchise has lead to more and more people picking up the guitar recently. Sales of guitars in the UK has hit an all time high in the past three years and as more and more people are starting to play, the guitar has surpassed the piano as the most widely learned instrument in schools.