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Favorite Brand Paper 1

Decent Essays

Favorite Brand Paper 1

Favorite Brand Paper

Eli Askew

Marketing MKT/421

October 20, 2014

Pareesa Naveed

Favorite Brand Paper 2

Favorite Brand Paper

Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that …show more content…

The competition is limited in this category offering only the basic views dealing with DVDs & high definition games.

With all these elements concerning the gaming industry. PlayStation 4 continue to outsell its competition. Which is the Xbox One as well is the Xbox 360 and the Nintendo. In turn makes it the number one gaming console worldwide. Sony has committed to cultivating it's gaming system for the next generation to enjoy the product. Sony PlayStation 4 has no pressure with it status in the gaming industry with it significant prices, and design. With gives reasoning to buy the console.

Therefore, marketing is all about identify as well as being committed to consumers needs. I have the pleasure of stating that this organization have successfully built a market that is loyal to their customers. Sony has alway created dissimilar products that allows them to build capital and become a leader within their respective industry. By working internally dealing with each divisional labor department to ensure correct research training as well as planning their marketing mix to serve the global community.

Favorite Brand Paper. 4

Reference

www.1 to 1 media.com/view.aspx?itemid=30928

www.forbes.com/sites/gordonkelly/2014/06/13/the-5-best-reason-to-buy-ps4/

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