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Explaining The Three Paradoxes Of Generation Y

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DETAILS OF LITERATURE REVIEW CONDUCTED Generation Y (also known as the Millennial generation) are the demographic group following Generation X. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s. This generation is raised by “helicopter parents,” who doted on them, giving them an ample supply of attention and validation. Because they are heralded with high expectations, Millennials tend to display an abundance of self-confidence and believe they are highly valuable to any organization from day one. They are extremely focused on developing themselves and thrive on learning new job skills, always setting new challenges to achieve. They are also the “can do” generation, never worrying about failure, for they see themselves as running the world and work environments. Generation Y have been raised within a time period where they have constant access to technology. …show more content…

• Tech savvy, but values face-to-face interaction - Gen Y is known for its intensive use of social media and virtual communication. But PwC's research tells us that Gen Y's aptitude for electronic communication augments rather than replaces face-to-face interaction. • Craves recognition, but not necessarily more trophies - Many rather negatively dub Gen Y the trophy generation', but they do have a sense of entitlement far beyond that of their older peers. But again, Gen Y places a real emphasis on continual learning, and the drive for regular promotion should not be confused with the desire for regular feedback, which many see as a vital part of their personal and career development. Perhaps, the key to understanding this generation and knowing how to engage them is to simply listen to

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