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Exley Chemical Case Analysis

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Exley Chemical Case Analysis
Introduction
The purpose of this analysis is to offer insight into difficulties experienced by Exley Chemical Company. Case analysis will provide an objective view of the identified problems (both macro and micro), the causes, affected systems, alternatives and recommendations. In a collaborative effort, this report reflects multiple observations and opinions regarding the case analysis.
Analysis
I. Problems A. Macro
• Lack of coordination within the companies operations
• Decrease in sales and profits.
• Operational conflicts within the major departments
• This type of structure is inappropriate for this company
• There is no uniformity of command B. Micro
• The coordination between …show more content…

The marketing department wants exclusive rights to interact with the customers. However, it is currently done by the product manager. Marketing should have information about all new product development. However, the development process is separate from the marketing. The division of work is unorganized. Managers have lost sight of its integration responsibilities.
• Goals: Each individual department has the goal of maximizing the potential of their department. For example: research & development has the goal of doing the most R&D and production has the goal of maximizing production. Due to lack of leadership and cooperation amongst themselves, the goals are not being met. –
IV. Alternatives
• Keep the organizational structure as status quo. Not an effective action as the company 's sales is decreasing on a yearly basis and there is a major lack of communication and productivity within the departments. This action could be detrimental to the motivation levels of the employees and overall success of the organization.
• Dissolve the Product Development Division ramp up on additional staff in research, engineering and marketing to collectively coordinate projects; make them interdepartmental liaisons. Possibly not an effective decision due to the amount of money spent to build this department. The competition and conflict could remain if the employees from the dissolved group were integrated into the existing departments.
• Re-examine the

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