Exley Chemical Case Analysis
Introduction
The purpose of this analysis is to offer insight into difficulties experienced by Exley Chemical Company. Case analysis will provide an objective view of the identified problems (both macro and micro), the causes, affected systems, alternatives and recommendations. In a collaborative effort, this report reflects multiple observations and opinions regarding the case analysis.
Analysis
I. Problems A. Macro
Lack of coordination within the companies operations
Decrease in sales and profits.
Operational conflicts within the major departments
This type of structure is inappropriate for this company
There is no uniformity of command B. Micro
The coordination between
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The marketing department wants exclusive rights to interact with the customers. However, it is currently done by the product manager. Marketing should have information about all new product development. However, the development process is separate from the marketing. The division of work is unorganized. Managers have lost sight of its integration responsibilities.
Goals: Each individual department has the goal of maximizing the potential of their department. For example: research & development has the goal of doing the most R&D and production has the goal of maximizing production. Due to lack of leadership and cooperation amongst themselves, the goals are not being met.
IV. Alternatives
Keep the organizational structure as status quo. Not an effective action as the company 's sales is decreasing on a yearly basis and there is a major lack of communication and productivity within the departments. This action could be detrimental to the motivation levels of the employees and overall success of the organization.
Dissolve the Product Development Division ramp up on additional staff in research, engineering and marketing to collectively coordinate projects; make them interdepartmental liaisons. Possibly not an effective decision due to the amount of money spent to build this department. The competition and conflict could remain if the employees from the dissolved group were integrated into the existing departments.
Re-examine the
1. Clarity - the clarity of this situation is what I would call the final goal. While everyone thought work hard intelligent and in fact more intelligent is on the right track. The status of all the members of the departments to work smarter and allow managers to design the work and functions
In other words the structure should develop more multifaceted and lateral forms of communication and coordination. By shifting some positions among departments, I also believe that Foodcorp would solve some structural problems. By doing the reorganization, Foodcorp could reduce time –consuming process and the problems could be approached right away.
The framework of jobs and departments that make up any organization must be directed toward achieving the organization’s objectives
All goals must be measurable to then measure the progress towards the successful outcome, to measure progress is to monitor and access success and achievement.
Problem: Each unit maximize their own goals but not the overall goal of the organization
Soren Chemical produces industrial strength chemicals, cleaning solutions, and chemical solutions for treating water. Since it’s founding in 1942, Soren has operated as a business-to-business company. They have recently introduced Coracle, a pool clarifier aimed at the consumer market. The goal for first year sales is $1.5 million. At 6 months, sales of Coracle are just $111,000.
According to dictionary.com, a goal is defined as the result or achievement toward which the effort is directed. For each goal that an organization sets, it also sets objectives. Objectives are short-term targets with measurable results. Without clearly-defined goals and objectives, organizations will have trouble coordinating
Product designers learned years ago that they’d save time and money if they consulted with their colleagues in manufacturing rather than just throwing new designs over the wall. The two functions realized it wasn’t enough to just coexist—not when they could work together to create value for the company and for customers. You’d think that marketing and sales teams, whose work is also deeply interconnected, would have discovered something similar. As a rule,
The goal of any organization and the administrators of these organizations is to be efficient, effective and economical. In order to achieve these goals an organization must be successful at many things. However, the three most significant commonalities within a successful organization is an organizational structure that is optimal for their individual agency, the effectiveness of the leaders of the organization, and most importantly, the employees and what motivates them to achieve success in their role within the agency. The ultimate aim of any organization is to achieve the organizational goals and objectives.
Goals are desired outcomes for individuals, groups and entire organisations (R. Molz, 1987). Goals are objectives, and the two terms can be used interchangeably. They provide the direction for all management decisions and form the criterion against which actual work accomplishments can be measured. That is why they are often called the foundation of planning, Robbins, S., Bergman, R., Stagg, I., & Coulter, M. (2003). If I do not know what that desired outcome is, I could not establish plans for reaching it.
The goal of an organisation is to reach and achieve optimal purpose. They want to make the most out of their atmospheres and existing environments in order to their accomplishment.
If that is the case, the overall goals should be readdressed and more specific. But I digress. The true issue is the lack of a common company goal or vision and determining where that comes from.
There are times when a business is faced with a sudden need increase its productivity. This can be caused by a boost in popularity of one or more products, or an opening within the market. The best way to bolster productivity is to assess the current structure of the organization. The workforce, processes, supply, and goals must all be evaluated. Understanding where cuts need to be made is often an important factor, as well as knowing if you will be able to successfully satisfy the demands of the consumers that are awaiting the product.
Every organization of firm always have a particular goal, and they are all striving for the greatness and success. And the goals always differ from one organization to another according to the needs of the organization. The first step and the most important one in order to run an organization Is that to make sure that the planning has taken a place. The proper planning is important in order the manager foresee the future issues. People always tend to think that setting the goals and objectives are too easy, but they are wrong as the goals and objectives setting are hard to set. Organization Goal and objective belongs to the people who are working on a mutual benefit, because if the organization progress is good then their progress is
The marketing department has general obligation regarding developing income, expanding piece of the pie and adding to organization development and benefit. The different functionalities of a marketing department are as per the following